Small Business Tips

getting over a business slump

What You Need to do to Jump-Start a Business Slump

You survived the pandemic and subsequent business shutdowns or lockdowns that affected your business negatively. Now, with inflation and supply chain issues, along with government uncertainties, calling what you’re going through a “business slump” is probably an understatement. However, you can do a few things to jump-start your business, attract new customers, and bring back […]

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having a tactical plan is smart

Marketing on Social Media with no Tactical Plan is Wasted Effort

Have you ever planned a big trip? I’m talking about a longer-than-a-weekend vacation or a major relocation trip. It takes a good tactical plan to make the trip enjoyable and worry-free. Back in the mid-’80s, I had the opportunity to spend 21 days traveling by myself through Italy. I’d been working on an Italian cruise

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startup marketing budget - weigh your options.

How Much Should a New Business have in their Marketing Budget?

Marketing is an essential function of any business that wants to draw new customers. Whether B2B or B2C (or both), you must promote your business so people know you exist. Obviously, to do so effectively, you need a marketing budget. Today’s marketing is way more complicated than back in the day before the Internet existed.

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Why Social Media is Important for Customer Service

It’s unfortunate that many business owners ignore social media — especially Facebook and X (formerly known as Twitter) — and specifically when it comes to customer service. One of my clients opened a “rage room” in Tempe. Back when he first opened, someone wanted to book a party and had a question. The contact form

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Customer focus for better reach

Customer Service and Social Media: Are You Losing Sales?

Ever since the start of the social media marketing revolution, customer service went real-time. People are more likely to tweet a question or post a complaint on Facebook before picking up the phone. Seriously, when was the last time you actually talked to a live person when calling customer service or tech support? At least

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