How to Set SMART Marketing Goals For Success

set goals for your marketing

It’s been said that if you fail to plan, you plan to fail. Given that, when you plan, what are you planning for? Success, right? Well, how do you know when you’ve achieved it? That’s where goal setting comes in. Furthermore, success means different things to different people.

SMART goals for successful social media marketing

Why SMART Goals?

When setting goals for your marketing and everything else in your business, it’s important to make them SMART goals. Here’s why:

  1. You set them in small bites that you can handle.
  2. They’re doable.
  3. You know if you hit (or missed) the mark.

What use is setting a goal if you can’t know if you’ve reached it or not?

No matter what is going on, the good, old-fashioned marketing principles still apply:

What’s constantly changing is the media and the many marketing choices you have to reach your target.

Here’s how to make your marketing goals SMART:

Specific:

“Making more money” is not specific enough. Start with how much you want to make in the next year, then divide it by 12. Based on that number, how many new clients, repeat clients, and sales (whatever) do you need to reach that monetary goal each month? Here’s a sample of a specific goal:

2 new clients each month

put in some sweat equity on your blog & website

Measurable:

Give your goal a set number. Continuing with the above goal, the question is: what do we have to do to get 2 new clients per month? Let’s say you need to start with 10 hot leads. Given a 1% acquisition or conversion rate from your website, you need to have…

1000 visitors to your website each month.

Attainable:

Are 1000 visitors to your website each month attainable? Sure, but you have to put in a lot of sweat equity. The more you blog, the more visitors you attract. That’s 250 visitors per week. If every time you post a blog post and share it on social media, you generate 100 visits to your site, then you need to publish…

2-3 blog posts a week.

Realistic:

OK. Now let’s get real. Can you manage to put out 2-3 blog posts a week? Yes. However, that takes time. But it’s time well spent if it’s going to attract the new clients you need to reach that monetary goal! In addition to blogging, you have to also be actively posting on social media.

Time-bound:

Now, you’ve got 30 days in which to reach your goal. Going month-to-month is way easier to handle than a whole year at a time.

Other goals you may want are:

  • 100 followers on Facebook, Instagram, and Twitter so you can start seeing insights and analytics
  • A 2-5% conversion rate
  • A certain number of marketing emails a month. Could be a newsletter or specific campaign emails.
  • Growing your email list
  • Sales of a specific product or service

Analyze Your Analytics

Finally, at the end of the month, look at your analytics.

  • How many posts did you write?
  • How many people visited the site?
  • How many converted (signed-up, downloaded, etc.)?
  • How many new clients did you get?
  • Where did the visitors come from? Social media? Google?
  • Which blog posts were most popular? Do more of those.

You have to check your analytics at the end of each month to know what’s working or not working.

check your analytics every month
Did you reach your goals?

Yes? Then keep doing what you’re doing, it’s working! Set the goals a little higher for next month.

No? Then why?

Also, there could be other factors. Here’s how to analyze your marketing campaigns.

Related: Successful Social Media Marketing Starts with Goals and Metrics

At any rate, we go back to –if you fail to plan, you plan to fail. Please allow me to guide you through the planning process. Click here to schedule a FREE 15-minute consult, so we can brainstorm some ideas.


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