Insanity – doing something over and over again expecting the same results.
Why? They think they’re doing the right thing by posting and posting and posting some more. But all their efforts are not yielding results in the form of
- increased traffic to the website
- better search engine results page (SERP) rankings
- increased sales
- increased following
- brand awareness
- whatever your business goal or objective is
These are the top 10 Reasons why your Social Media isn’t Working:
- You didn’t set SMART goals. Goals should be Specific, Measurable, Attainable, Relevant and Timely. That way, you’ll know when you’ve achieved them.
- You didn’t create a strategic marketing plan. Or if you did write up a plan, it was written years ago and is probably irrelevant now. A strategic plan is a living, breathing document that changes each month.
- You didn’t create a tactical plan outlining how you’re going to implement the strategic plan. This is like a to-do list of what you’re going to do when and for how long.
- You are trying to reach a target market that’s too broad. Defining a target market niche is crucial. You talk to men differently than you talk to women. Same thing applies to baby boomers or millennials.
- You didn’t do your research. If you’re target market is on LinkedIn, why are your spending so much time on Facebook? Maybe it’s the other way around. You have to really know your target to know where they’re hanging out online.
- All you are posting are sales pitches. It‘s not all about you! You need to follow the 10-4-1 rule. Out of every 15 posts in any given network, 10 are other peoples’ content of interest to your target, 4 are your original blog posts or tips, and 1, only 1 is a direct sales post.
- You’re not blogging enough. Ideally you should blog 2-3 times a week. The more often you blog, the more traffic you’ll drive to your site if you’re sharing it on social media properly. Your blog should also be set-up properly as part of your commercial website.
- You’re not checking your analytics and insights. These tell you invaluable information about your followers, what types of posts they like and engage with. They will also tell you if you’re reaching the right target. This is especially critical for local businesses. Having 1000 Twitter followers is grand, but useless if only 7% are in your geographic area and you’re a local retailer.
- You’re not planning ahead. Each month is different. Besides seasons and holidays, you have observance and awareness days that will be trending on social media.
- You’re not devoting enough time. If you’re starting from scratch with little or now following, it takes 90 minutes a day of work over all the networks besides blogging 3x a week for 30 days to grow a following. Once a following is built, then you can manage your social media in 30 minutes a day with the free online tools. Yes, it takes some sweat equity, patience and perseverance, but depending on your business, you should start seeing results in 2-3 months.