You’ve done your research. You’ve determined who your target market is and which social networks they use most often. Now you need to get your social media strategy going.
LinkedIn is a powerful networking tool for both jobseekers and businesses, but there are rules to follow. There are things that you just don’t do. LinkedIn is the Facebook for professionals and it’s nothing like Facebook.
LinkedIn is way more than a place for job seekers. If that’s the last time you used it, then you’re missing out on a powerful tool. Having a 100% completed profile with updated information as well as company profile page for your business, increases your trust and credibility factor immensely. It helps establish you and… Read more If You’re not Using LinkedIn, You’re Missing a Powerful Tool
I always tell my students that LinkedIn Groups are a great way to network and get known as an expert in your field. Every time you post something to a group, your picture is there with a link to your profile. I manage the Greater Phoenix SCORE group and just got this email announcement from… Read more Breaking: Big Changes coming to LinkedIn Groups
LinkedIn is your virtual Rolodex! It’s networking at the chamber of commerce on steroids. If you’re B2B, LinkedIn should be your primary network. If you’re B2C, it helps with credibility and LinkedIn users are consumers, too! This series of classes includes the new layout, where they moved things around, new features and should you go… Read more How to Properly and Effectively Market Your Business on LinkedIn