LinkedIn is way more than a place for job seekers. If that’s the last time you used it, then you’re missing out on a powerful tool. Having a 100% completed profile with updated information as well as company profile page for your business, increases your trust and credibility factor immensely. It helps establish you and… Read more If You’re not Using LinkedIn, You’re Missing a Powerful Tool
I always tell my students that LinkedIn Groups are a great way to network and get known as an expert in your field. Every time you post something to a group, your picture is there with a link to your profile. I manage the Greater Phoenix SCORE group and just got this email announcement from… Read more Breaking: Big Changes coming to LinkedIn Groups
LinkedIn is your virtual Rolodex! It’s networking at the chamber of commerce on steroids. If you’re B2B, LinkedIn should be your primary network. If you’re B2C, it helps with credibility and LinkedIn users are consumers, too! This series of classes includes the new layout, where they moved things around, new features and should you go… Read more How to Properly and Effectively Market Your Business on LinkedIn
Google considers LinkedIn one of the top referral sites for information on professional people. If someone googles your name, more than likely your LinkedIn profile will come up in the first few of the Google search engine results. That’s where you want to be. However, if your profile doesn’t put forth your best image or… Read more 24 Foolish LinkedIn Mistakes and How You Can Fix Them
You’ve done your research. You’ve determined who your target market is and which social networks they use most often. Now you need to get your social media strategy going.