The Challenges of Marketing on Facebook & How to Overcome Them

Marketing on Facebook

As I wrote in a prior post, Facebook, because of its recent algorithm changes, has become increasingly difficult to get an traction organically — that is, without paying for extra reach. Most businesses can’t afford to ignore Facebook, since it’s still the largest social media network with over 1 Billion users logging in daily. Yes,… Read more The Challenges of Marketing on Facebook & How to Overcome Them

Are Facebook and Twitter Doomed? What you need to know…

Facebook and Twitter

Both Facebook and Twitter have been prominent in the news this week. Both their stocks have fallen and they’ve lost users. Which begs the question — Should I even bother with social media? I woke up Thursday morning to hear Glenn Beck talking about why Facebook made history this week when their stock lost $120… Read more Are Facebook and Twitter Doomed? What you need to know…

Has Facebook lost credibility? What you need to know as a marketer…

Has Facebook lost credibility? What you need to know as a marketer...

In my opinion, Facebook’s Mark Zuckerberg shot himself in both feet. First, with their recent algorithm change which reduced the visibility of posts from business pages. Many business owners have reported less organic engagement and visibility. Second, with their, albeit unknowing, selling of user data that allowed Cambridge Analytics to get the information of over… Read more Has Facebook lost credibility? What you need to know as a marketer…

What Startups need to do for Grand Opening Success

What Startups need to do for Grand Opening Success

How do people find your business if you’re brand new? That’s the dilemma for startups. Back in the day, it was easy to buy a few “coming soon” ads in the local paper and you were set. Not any more. However, what today’s social media marketing allows you to do is to build a following… Read more What Startups need to do for Grand Opening Success

What You need to know about Facebook’s Algorithm Change

Facebook

Facebook’s at it again. In attempts to make the network more about family and friends and less about business and fake news, they’ve changed their algorithm yet again. Users are going to see more posts from their peeps – friends and family – and less from “publishers” – businesses, organizations, causes, they’ve liked or follow.… Read more What You need to know about Facebook’s Algorithm Change