Can your Facebook Page Initially Serve as your Website?

Can our Facebook page initially serve as our website?

It seems like everybody’s on Facebook! However, even though Facebook provides free business profile pages, should you use that as your only online marketing tool? Yes, your Facebook page can serve as a website, but I don’t recommend it. Here’s why… You’re limited on what you can enter in the “about” section of your Facebook… Read more Can your Facebook Page Initially Serve as your Website?

How & What Should I Post in Social Media?

posting on social media

You’ve done your research. You’ve determined who your target market is and which social networks they use most often. Now you need to get your social media strategy going.

The Challenges of Marketing on Facebook & How to Overcome Them

Marketing on Facebook

As I wrote in a prior post, Facebook, because of its recent algorithm changes, has become increasingly difficult to get an traction organically — that is, without paying for extra reach. Most businesses can’t afford to ignore Facebook, since it’s still the largest social media network with over 1 Billion users logging in daily. Yes,… Read more The Challenges of Marketing on Facebook & How to Overcome Them

Are Facebook and Twitter Doomed? What you need to know…

Facebook and Twitter

Both Facebook and Twitter have been prominent in the news this week. Both their stocks have fallen and they’ve lost users. Which begs the question — Should I even bother with social media? I woke up Thursday morning to hear Glenn Beck talking about why Facebook made history this week when their stock lost $120… Read more Are Facebook and Twitter Doomed? What you need to know…

Has Facebook lost credibility? What you need to know as a marketer…

Has Facebook lost credibility? What you need to know as a marketer...

In my opinion, Facebook’s Mark Zuckerberg shot himself in both feet. First, with their recent algorithm change which reduced the visibility of posts from business pages. Many business owners have reported less organic engagement and visibility. Second, with their, albeit unknowing, selling of user data that allowed Cambridge Analytics to get the information of over… Read more Has Facebook lost credibility? What you need to know as a marketer…