The 80/20 rule of sales and marketing has been around forever. 80% of your business comes from 20% of your target market. So what does that mean? Basically, you need to get to know that crucial 20%! Especially now when you’ve got so many marketing choices out there. Who’s your perfect customer? Who’s your most… Read more The New 80/20 Rule of Marketing and How to Get it Right
One thing small business owners need to understand is that everything they do online: website, social media pages, Google listings, everything is how people see your business. I see so many business owners make the same Branding Mistakes over and over again. It’s like they don’t care. It’s Your and Your Company’s Image that is… Read more 12 Branding Mistakes You Need to Stop Making Now!
What’s Intentional Branding? It’s one of the main factors in all marketing – no matter how large or small your business is – your brand is your image. In his best-selling book, Platform: Get Noticed in a Noisy World (Amazon affiliate link), Michael Hyatt gives 5 ways to positively brand your company. You might not… Read more Intentional Branding: 5 Ways to Gain Credibility and Trust
You are Your Brand! Whether you like it or not, you are part of your brand. Especially if you’re a consultant, service provider, designer or professional anything. You join a group like the chamber of commerce or an association as your business to promote your business. However, you attend networking lunches and other events as… Read more You Need to Know How to Establish Your Brand in Social Media
What do you want to be known for? When you step into an elevator with another person, wouldn’t it be nice if that person says, “Hey aren’t you the _____ lady/guy?” That happened to me one day. “Aren’t you the social media lady?” I don’t care that he didn’t remember my name. He related my… Read more Creating Your Online Persona or Brand with Social Media