Social Proof is the positive influence when people find out that others are doing something.
What exactly does that mean? I’ve been checking-in on Facebook every time I go to my chiropractor. Besides giving him a great review, I’m letting people know that he’s helping me feel better with every check-in. The other day, a friend ask me, “You’re seeing Dr. French, right?” And I responded, “Yes! He’s relieved my shoulder pain tremendously!”
If my friend is in pain, I wan to help her feel better by recommending the doctor that’s helping me. Hey, that’s being a good friend.
Now multiply that by all the friends you have, your followers on social media, and their friends. That’s Social Proof. And you want it.
People buy from whom they know and trust.
Social Proof is a form of Influencer Marketing. If someone with a lot of followers likes what you are posting, the advice you have to offer or your product or service, they’re going to tell their friends. Likewise, if they DON’T like it, they’ll also tell their friends.
Social Proof is the “Keeping up with the Jones” theory.
Check out these stats:
- 76% of Americans read reviews when choosing which local business to use
- 72% trust online reviews as much as a personal recommendation
- 70% of Baby Boomers are influenced by online opinions
Here’s are some types of Social Proof that you need to improve. Furthermore, as your following in the social networks increases, so does your social proof.
- Social follower count
- Number of happy customers served
- Ratings and reviews
- Expert mentions
- Unpaid celebrity endorsements
- Wisdom of friends
- Awards and rankings
This infographic from GetSocialProof.com explains it detail:
Now you’re probably wondering, “Yikes! Where do I start?” The answer is simple. Here at Your Social Savvy Solution Online Training Center you’ll find everything you need to learn how grow your social media following and getting noticed. You’ll learn the basics of establishing credibility and trust by simply blogging about what you know and telling stories of happy camper customers. Don’t worry. The tutorials go in a logical progression. So, even if you’re a tech newbie or just want to learn some new tips and tricks, you’ll find what you need here.
What are you waiting for? It’s only $20 a month for the Full-Access Run-of-the-Center. Watch as many videos as you want in one month then cancel if you wish. However, you’ll miss the update videos that we’ll be producing each month so you can keep up with all the changes and new features the networks are constantly adding. Get Started Now!