Archive for Influencer Marketing

What is Social Proof and Why Do You Need it? [Infographic]

Reading Time: 3 minutes

Social Proof is the positive influence when people find out that others are doing something.

What exactly does that mean? I’ve been checking-in on Facebook every time I go to my chiropractor. Besides giving him a great review, I’m letting people know that he’s helping me feel better with every check-in. The other day, a friend ask me, “You’re seeing Dr. French, right?” And I responded, “Yes! He’s relieved my shoulder pain tremendously!”

If my friend is in pain, I wan to help her feel better by recommending the doctor that’s helping me. Hey, that’s being a good friend.

Now multiply that by all the friends you have, your followers on social media, and their friends. That’s Social Proof. And you want it.

People buy from whom they know and trust.

Social Proof is a form of Influencer Marketing. If someone with a lot of followers likes what you are posting, the advice you have to offer or your product or service, they’re going to tell their friends. Likewise, if they DON’T like it, they’ll also tell their friends.

Social Proof is the “Keeping up with the Jones” theory.

Check out these stats:

  • 76% of Americans read reviews when choosing which local business to use
  • 72% trust online reviews as much as a personal recommendation
  • 70% of Baby Boomers are influenced by online opinions

Related Content: How to Best Reach the Different Generations Online


Here’s are some types of Social Proof that you need to improve. Furthermore, as your following in the social networks increases, so does your social proof.

  • Social follower count
  • Number of happy customers served
  • Testimonials
  • Ratings and reviews
  • Expert mentions
  • Unpaid celebrity endorsements
  • Wisdom of friends
  • Awards and rankings

This infographic from GetSocialProof.com explains it detail:

What is Social Proof and Why Do You Need it?

Now you’re probably wondering, “Yikes! Where do I start?” The answer is simple. Here at Your Social Savvy Solution Online Training Center you’ll find everything you need to learn how grow your social media following and getting noticed. You’ll learn the basics of establishing credibility and trust by simply blogging about what you know and telling stories of happy camper customers. Don’t worry. The tutorials go in a logical progression. So, even if you’re a tech newbie or just want to learn some new tips and tricks, you’ll find what you need here.

What are you waiting for? It’s only $20 a month for the Full-Access Run-of-the-Center. Watch as many videos as you want in one month then cancel if you wish. However, you’ll miss the update videos that we’ll be producing each month so you can keep up with all the changes and new features the networks are constantly adding. Get Started Now!

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Video: What is Influencer Marketing? Wednesdays with the Wiz

Reading Time: 2 minutes

My first “Wednesdays with the Wiz” Facebook Live video! This is really cool. Every Wednesday at 4pm MST/PT, I’ll be on Facebook Live talking about a tip of the week, the latest social media news and upcoming classes and events.Influencer marketing

This week I talked about Influencer Marketing and why it’s important to find the influencers in your field or industry that your target market trusts. The idea is to make friends with them so they’ll notice you, follow you, and share your content with their many followers. 

#SocialMedia #marketing. Wednesday’s with the Wiz

Posted by Giselle Aguiar on Wednesday, March 23, 2016

 

You need to really know your target market well to determine who are the influencers that they follow and respect.

Download the free Define Your Target Market Workbook.

Some places that you can find influencers:

Linkedin and LinkedIn Groups: look for those with a lot of connections (over 500) and followers. (You can follow someone without being connect to them.) Search for specific people and follow them.

Twitter: Search by name or industry. Look for someone with a high number of followers (over 2000) and who is active and tweets often. Look at some of their tweets. Retweet 1 or 2 of their tweets every day. When you follow someone or retweet (share) one of their tweets, they get a notification. That’s how you get noticed. Thank them if they follow you back or retweet your tweets.

Feedly.com: Search for bloggers by topic. See how many subscribers they have and how often they write a blog post. Subscribe to their blog. Take a good look at their site. Do they take posts from guest bloggers? Do they have advertising? Do they do reviews? Comment on their blog posts, if they have commenting open.

YouTube: Search by name or topic (keywords). How many subscribers do they have? How many videos have they published and how often?; How many likes have their videos have gotten? Comment on their videos.