Influencer Marketing: How to Use it to Help You Get Exposure

influencer marketing

What is Influencer Marketing? “The use of people (employees, customers, third parties) to amplify business messages and drive desirable behavior among target audiences.” ~ Convince and Convert Basically, Influencer Marketing (IM) is finding people with a large, loyal following who likes your product or service enough to share your social media posts with their huge followers.… Read more Influencer Marketing: How to Use it to Help You Get Exposure

What is Social Proof and Why Do You Need it? [Infographic]

What is Social Proof and Why Do You Need it?

Social Proof is the positive influence when people find out that others are doing something. What exactly does that mean? I’ve been checking-in on Facebook every time I go to my chiropractor. Besides giving him a great review, I’m letting people know that he’s helping me feel better with every check-in. The other day, a… Read more What is Social Proof and Why Do You Need it? [Infographic]