What You Need to Know: This Week’s Best Social Media News

social media news you can use

This week’s recap of the best social media news covers, local SEO for brick-and-mortar businesses, video marketing strategies, understanding Return on Investment (ROI) in today’s digital marketing and I introduce you to yet another short-form video app/platform: TikTok, plus much more! The Best Social Media News for the week ending 5/23/19: Local SEO: Let’s start… Read more What You Need to Know: This Week’s Best Social Media News

Influencer Marketing: How to Use it to Help You Get Exposure

influencer marketing

What is Influencer Marketing? “The use of people (employees, customers, third parties) to amplify business messages and drive desirable behavior among target audiences.” ~ Convince and Convert Basically, Influencer Marketing (IM) is finding people with a large, loyal following who likes your product or service enough to share your social media posts with their huge followers.… Read more Influencer Marketing: How to Use it to Help You Get Exposure

What is Social Proof and Why Do You Need it? [Infographic]

What is Social Proof and Why Do You Need it?

Social Proof is the positive influence when people find out that others are doing something. What exactly does that mean? I’ve been checking-in on Facebook every time I go to my chiropractor. Besides giving him a great review, I’m letting people know that he’s helping me feel better with every check-in. The other day, a… Read more What is Social Proof and Why Do You Need it? [Infographic]