What is Social Proof and Why Do You Need it?

What is Social Proof and Why Do You Need it?

Social Proof is the positive influence when people find out that others are doing something.

What exactly does that mean?

Social Media followers for social proof

For example, one of my clients, Simply Smashing Rage Room, 8 years later, is still following my advice and giving customers who check in on Facebook and Instagram extra breakables for their rage-release session. When other business pages were losing reach due to Facebook’s algorithm, his increased.

Customers were not just checking in but uploading videos of themselves breaking stuff. All their friends saw them.

The average Facebook user has at least 100 friends. I have over 600. How many do you have? Imagine if one of my friends shared a post with his or her friends. That’s Social Proof. And you want it.

People buy from whom they know and trust.

Social Proof is a form of Influencer Marketing. For instance, if someone with a lot of followers likes what you are posting, the advice you have to offer, or your product or service, they’re going to tell their friends. Likewise, if they DON’T like it, they’ll also tell their friends.

Social Proof is the “Keeping up with the Jones” theory.

Check out these stats:

  • 76% of Americans read reviews when choosing which local business to use
  • 72% trust online reviews as much as a personal recommendation
  • 70% of Baby Boomers are influenced by online opinions

Here are some types of Social Proof that you should always improve. Furthermore, as your following on the social media networks increases, so does your social proof.

  • Social follower count
  • Number of happy customers served
  • Testimonials
  • Ratings and reviews
  • Expert mentions
  • Unpaid celebrity endorsements
  • Wisdom of friends
  • Awards and rankings

Now you’re probably wondering, “Yikes! Where do I start?” The answer is simple.


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