marketing strategy

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What you Need to Know about Creating Buyer Personas

Marketing Strategy, Social Media Marketing, Target Marketing /

What is a Buyer Persona? It’s making up a description of what your perfect customer looks like — detailing their demographics. You can have more than one target market. Some businesses are B2B (business-to-business) or B2C (business-to-consumer) or a combination of both. Here, are some examples of target market or buyer personas to give you […]

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Email Marketing Still Works! Here's What You Need to Know...

Email Marketing Still Works! Here’s What You Need to Know…

Digital Marketing, Email Marketing, Lead Conversion /

Email marketing is still one of the most effective methods of reaching current and potential customers. However, its effectiveness depends on several factors. Here are some metrics to watch for as well as some strategies to incorporate. Email Open Rate You’re not going to sell anything if people won’t even open your email. The more

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