You’ve done your research. You’ve determined who your target market is and which social networks they use most often. Now you need to get your social media strategy going.
How & What Should I Post on Social Media to Get Results? Read More »
What is a Buyer Persona? It’s making up a description of what your perfect customer looks like — detailing their demographics. You can have more than one target market. Some businesses are B2B (business-to-business) or B2C (business-to-consumer) or a combination of both. Here are some examples of target markets or buyer personas to give you
What You Need to Know about Creating BUYER PERSONAS Read More »
Email marketing is still one of the most effective methods of reaching current and potential customers. However, its effectiveness depends on several factors. Here are some metrics to watch for, as well as some strategies to incorporate. What is an Email Marketing Open Rate? You’re not going to sell anything if people won’t even open
EMAIL MARKETING Still Works! Here’s What You Need to Know… Read More »
Have you ever planned a big trip? I’m talking about a longer-than-a-weekend vacation or a major relocation trip. It takes a good tactical plan to make the trip enjoyable and worry-free. Likewise, if you attempt to do your social media marketing without a tactical plan, you’ll waste time and money. Besides that, you won’t get
Marketing on Social Media with no Tactical Plan is Wasted Effort Read More »
Artificial Intelligence (AI) is changing the way we search, and in this 2025 Holiday Shopping Season, it will change the way we shop. People will be searching things like, “What is a good gift, under $50, for a 54-year-old man who likes hiking and the outdoors?” What’s going to come up? Your store? Probably not.
AI SEARCH and HOLIDAY SHOPPING: What You Need to Do NOW! Read More »
If you try to reach everyone, you’ll reach no one. You need to determine and clearly define who your target niche is. Obviously, you can have more than one target market niche (market). They could even be both B2C AND B2B. Who’s Your Niche? If anyone can buy your product or service, then no one
What’s Your NICHE? And Why You Need One Read More »
Strategically planning your online marketing is a crucial, first step for any business that needs to reach new potential customers! This outline will help you plan your online marketing — whether you’re a brand-new startup or an established business that needs to revamp its online marketing efforts. Online Marketing Essentials Today’s digital marketing is daunting.
What You Need to know to Plan Your Online Marketing for Success Read More »
One of the stumbling blocks that many small businesses face when delving into social media marketing is that they’re too attached to their business. You know your product, service, or industry inside and out. Who you really don’t know is your target market. You feel your product or service is the best and the greatest.
Social Media Marketing Strategy: Think Like Your Target Market Read More »
The 80/20 rule of sales and marketing has been around forever. 80% of your business comes from 20% of your target market. So what exactly does that mean? Basically, you need to get to know that crucial 20%! Especially, when you’ve got so many marketing choices out there, you need to know — Who’s your
The 80/20 Rule of Marketing and How to Get it Right Read More »
Having a nice website and blogging regularly will drive people to your site, but how are you capturing leads? You need to turn visitors into leads and leads into sales. It takes the right call-to-action (CTA) — the right, enticing offer. Capturing Leads Needs the Right Lead Magnet This infographic from Productive and Free has
Capturing Leads that will Convert with the Right Calls to Action Read More »
