marketing strategy

What you Need to Know about Creating Buyer Personas

social media networking

What is a Buyer Persona? It’s making up a description of what your perfect customer looks like. Detailing their demographics. You can have more than one target market. Some businesses are B2B (business-to-business) or B2C (business-to-consumer) or a combination of

What to Expect in 2021 in Social Media Marketing

Social Media Marketing for 2021

I’m sure most folks will be glad to see 2020 over and done with! But what will 2021 bring? What 2020 has taught us is that we need to be ready for change. You need to be flexible. Moreover, you

What You Need to do Now for a Successful Holiday Sales Season!

Planning for successful holiday selling season

2020 so far has been “unprecedented”— that’s the phrase of the year — as will be this holiday sales and shopping season. The COVID-19 pandemic has changed how people shop and it will change the 2020 holiday selling season. Forget

The 80/20 Rule of Marketing and How to Get it Right

The New 80/20 Rule of Marketing and How to Get it Right

The 80/20 rule of sales and marketing has been around forever. 80% of your business comes from 20% of your target market. So what exactly does that mean? Basically, you need to get to know that crucial 20%! Especially now

Email Marketing Still Works! Here’s What You Need to Know…

Email Marketing Still Works! Here's What You Need to Know...

Email marketing is still one of the most effective methods of reaching current and potential customers. However, its effectiveness depends on several factors. Here are some metrics to watch for as well as some strategies to incorporate. Email Open Rate

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