Marketing on Social Media with no Tactical Plan is Wasted Effort

having a tactical plan is smart

Have you ever planned a big trip? I’m talking about a longer-than-a-weekend vacation or a major relocation trip. It takes a good tactical plan to make the trip enjoyable and worry-free. Back in the mid ’80s, I had the opportunity to spend 21 days traveling by myself through Italy. I’d been working on an Italian… Read more Marketing on Social Media with no Tactical Plan is Wasted Effort

What you Need to Know about Creating Buyer Personas

target market personas

What is a Buyer Persona? It’s making up a description of what your perfect customer looks like. Detailing their demographics. You can have more than one target market. Some businesses are B2B (business-to-business) or B2C (business-to-consumer) or a combination of both. Here I’ll give you some examples of target market or buyer personas so you… Read more What you Need to Know about Creating Buyer Personas

The New 80/20 Rule of Marketing and How to Get it Right

The New 80/20 Rule of Marketing and How to Get it Right

The 80/20 rule of sales and marketing has been around forever. 80% of your business comes from 20% of your target market. So what does that mean? Basically, you need to get to know that crucial 20%! Especially now when you’ve got so many marketing choices out there. Who’s your perfect customer? Who’s your most… Read more The New 80/20 Rule of Marketing and How to Get it Right

How to Develop Your Video Strategy

Why is video so hot? It entertains, informs and educates. YouTube is the 2nd largest search engine next to Google with the most searched-for term being “how to”. So what’s stopping you from doing videos to promote your business? In this video (what a surprise!) Jesse Torres and Aaron Michael Sanchez, Two Men in Your… Read more How to Develop Your Video Strategy

What’s Your Niche?

Do you even have one? If anyone can buy your product or service, then no one will – unless you identify your target! Who’s your perfect customer? You need to create a target market persona. Give the person a name. Define everything clearly. Demographics: Age Gender Children/Family Culture/Race Location – local, national, global Income Education… Read more What’s Your Niche?