2020 so far has been “unprecedented”— that’s the phrase of the year — as will be this holiday sales and shopping season. The COVID-19 pandemic has changed how people shop and it will change the 2020 holiday selling season. Forget Black Friday and Cyber Monday — think Cyber October! Shopping will start earlier. If you… Read more What You Need to do Now for a Successful Holiday Sales Season!
The 80/20 rule of sales and marketing has been around forever. 80% of your business comes from 20% of your target market. So what exactly does that mean? Basically, you need to get to know that crucial 20%! Especially now when you’ve got so many marketing choices out there. Who’s your perfect customer? Who’s your… Read more The 80/20 Rule of Marketing and How to Get it Right
Email marketing is still one of the most effective methods of reaching current and potential customers. However, its effectiveness depends on several factors. Here are some metrics to watch for as well as some strategies to incorporate. Email Open Rate You’re not going to sell anything if people won’t even open your email. The more… Read more Email Marketing Still Works! Here’s What You Need to Know…
A recent study by Ascend2 is Building Relationships for Lead Conversion. During the week of June 8, 2020, they surveyed 263 marketing professionals and they came up with interesting results. Actually, it’s not surprising to me as this is what I write and teach all the time. Social media (58%), email marketing (49%), and website/SEO (44%) lead the… Read more What are the Most Effective Methods for Successful Lead Conversion?
This is one of my popular most popular classes and it’s a crucial one! This video will help you plan your online marketing — whether you’re a brand new startup or an established business who is pivoting and making adjustments to better compete in today’s crazy economy. Online Marketing Essentials Today’s digital marketing is daunting.… Read more What You Need to know to Plan Your Online Marketing for Success