Do you have a video strategy? Why is Video so Hot? Video entertains, informs and educates. YouTube is the 2nd largest search engine next to Google with the most searched-for term being “how to”. So what’s stopping you from doing videos to promote your business? You also have to have a video strategy for Instagram,… Read more How to Develop Your Video Strategy
Do you even have a niche? If anyone can buy your product or service, then no one will – unless you identify your target! Who’s your perfect customer? You need to create a target market persona. Give the person a name. Define everything clearly. Demographics: Age Gender Children/Family Culture/Race Location – local, national, global Income… Read more What’s Your Niche? And Why You Need One
You’ve done your research. You’ve determined who your target market is and which social networks they use most often. Now you need to get your social media strategy going.
One of the stumbling blocks that many small businesses face when delving into social marketing is that you’re too attached to your business. You know your product, service or industry inside and out. You feel it’s the best and greatest. You think your website is gorgeous, your social media pages are cool and your marketing… Read more Social Media Marketing Strategy: Think Like Your Target Market
It’s not too soon to start planning for a successful holiday sales season. The holidays will be upon us quicker than we’d like. The last thing you want to do is wait till November to start figuring out what you’re going to do drive customers to your ecommerce store, your website or your brick-and-mortar location.… Read more What You Need to do Now for a Successful Holiday Sales Season!