marketing strategy Archives - AZ Social Media Wiz: An Internet Marketing Service for Small Businesses

What You Need to know to Plan Your Online Marketing for Success

Strategically planning your online marketing is a crucial, first step for any business that needs to reach new potential customers! This outline will help you plan your online marketing — whether you’re a brand-new startup or an established business that needs to revamp its online marketing efforts. Online Marketing Essentials Today’s digital marketing is daunting. […]

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target market - focus on people first in your online marketing

Social Media Marketing Strategy: Think Like Your Target Market

Inbound Marketing, Internet Marketing, Social Media Marketing, Social Networks / Giselle Aguiar

One of the stumbling blocks that many small businesses face when delving into social media marketing is that you’re too attached to your business. You know your product, service, or industry inside and out. Who you really don’t know is your target market. You feel your product or service is the best and the greatest.

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The New 80/20 Rule of Marketing and How to Get it Right

The 80/20 Rule of Marketing and How to Get it Right

Marketing / Giselle Aguiar

The 80/20 rule of sales and marketing has been around forever. 80% of your business comes from 20% of your target market. So what exactly does that mean? Basically, you need to get to know that crucial 20%! Especially, when you’ve got so many marketing choices out there, you need to know — Who’s your

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Capturing Leads with the Right Calls-to-action

Capturing Leads that will Convert with the Right Calls to Action

Lead Generation, Marketing Automation, Marketing Strategy / Giselle Aguiar

Having a nice website and blogging regularly will drive people to your site, but how are you capturing leads? You need to turn visitors into leads and leads into sales. It takes the right call-to-action (CTA) — the right, enticing offer. Capturing Leads Needs the Right Lead Magnet This infographic from Productive and Free has

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What You Need to do to Jump-Start a Business Slump

Marketing, Small Business Tips / Giselle Aguiar

You survived the pandemic and subsequent business shutdowns or lockdowns that affected your business negatively. Now, with inflation and supply chain issues, along with government uncertainties, calling what you’re going through a “business slump” is probably an understatement. However, you can do a few things to jump-start your business, attract new customers, and bring back

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Marketing on Social Media with no Tactical Plan is Wasted Effort

Business Plan, Social Media Marketing / Giselle Aguiar

Have you ever planned a big trip? I’m talking about a longer-than-a-weekend vacation or a major relocation trip. It takes a good tactical plan to make the trip enjoyable and worry-free. Back in the mid-’80s, I had the opportunity to spend 21 days traveling by myself through Italy. I’d been working on an Italian cruise

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Planning for successful holiday selling season

What You Need to do Now for a Successful Holiday Sales Season!

eCommerce, Social Media Marketing, Strategic Planning / Giselle Aguiar

When two large retailers call the 2024 holiday sales season “ongoing uncertainty”, surely the small business retailer or e-commerce store will find it challenging. Blame the ongoing inflation. The cost of basic items is over the top, and so are interest rates. As either a retail brick-and-mortar location or an ecommerce store, what can you

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How & What Should I Post on Social Media to Get Results?

Content Marketing, Facebook, LinkedIn, Social Media Marketing, Twitter / Giselle Aguiar

You’ve done your research. You’ve determined who your target market is and which social networks they use most often. Now you need to get your social media strategy going.

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What you Need to Know about Creating Buyer Personas

Marketing Strategy, Social Media Marketing, Target Marketing / Giselle Aguiar

What is a Buyer Persona? It’s making up a description of what your perfect customer looks like — detailing their demographics. You can have more than one target market. Some businesses are B2B (business-to-business) or B2C (business-to-consumer) or a combination of both. Here, are some examples of target market or buyer personas to give you

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Email Marketing Still Works! Here’s What You Need to Know…

Digital Marketing, Email Marketing, Lead Conversion / Giselle Aguiar

Email marketing is still one of the most effective methods of reaching current and potential customers. However, its effectiveness depends on several factors. Here are some metrics to watch for as well as some strategies to incorporate. Email Open Rate You’re not going to sell anything if people won’t even open your email. The more

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