Competition. Like it or not, when it comes to marketing, you are always competing with someone for the valuable dollar in your target market’s pocket. You may be blessed to have little, even no direct competition, but what else are you competing against? Moreover, you can be in a highly competitive field or industry. In …
What You Need to Know to Beat the Competition Online Read More »
Marketing is an essential function of any business that wants to draw new customers. Whether B2B or B2C, you must promote your business so people know you exist — you need a marketing budget. Today’s marketing is way more complicated than before which makes it crucial for small business owners to carefully plan and research …
How Much Should a New Business have in their Marketing Budget? Read More »
As generations age, their social media usage and shopping habits evolve. Therefore, every small business owner, who wants to reach specific target markets, needs to keep up by researching the stats. For instance, some Millennials are now over 40! So, your social media marketing has to change with your target audience. Check out these latest …
Practical, Useful Data on How the Generations Use Social Media Read More »
