You’ve got a fabulous WordPress website and you’re blogging regularly. You’re sharing your blog articles on your social networks and driving people to your website. You’ve got a terrific call-to-action (CTA) offer and are getting visitors to convert into leads. NOW WHAT? Are they being nurtured into sales? Probably not. Here’s where marketing automation (MA)… Read more What You Need to Know about Marketing Automation
Credibility: the quality of being trusted and believed in Today’s marketing is not about tooting your own horn. It’s not about telling the world how great you are. It’s not a sales pitch either. It’s about building trust and credibility. People buy from those whom they know and trust. They also rely on the opinions… Read more Building Credibility: Why Should I Buy Your Product or Service? [Infographic]
Digital marketing is today’s marketing. It encompasses: Your website, optimized for the search engines (SEO) and able to capture leads Content marketing Video marketing Email marketing Social media marketing Search engine marketing Pay-Per-Click online advertising Mobile marketing Mobile advertising Crowdfunding Webinars Video conferencing The infographic below by Melissa Ralph, explains some of what’s involved. However,… Read more What is Digital Marketing? [Infographic]
Video is hot! People are more likely to sit and watch a video than to read an article.
Since I’ve been working in online marketing for over 20 years now, I’ve seen well-meaning business owners attempt to do their own marketing and fail miserably. Moreover, their failures and mistakes were 100% preventable had they asked an expert for help. Did they want to save money? Did they think they could understand the technology?… Read more Are you Making these Digital Marketing Mistakes?