Insanity: Doing the same thing over and over again expecting different results. We all know the definition of insanity. Then why are you doing social media marketing without checking your analytics and insights? During the first week of each month, you should review the previous month’s analytics on your website, as well as, the insights […]
Why You Should Care About Analytics and Insights Read More »
You’ve got a fabulous WordPress website and you’re blogging regularly. You’re sharing your blog articles on your social networks and driving people to your website. You’ve got a terrific call-to-action (CTA) offer and are getting visitors to convert into leads. NOW WHAT? Are they being nurtured into sales? Probably not. Are potential warm leads falling
Save Time and Help Your Business Grow with Email Marketing Automation Read More »
Here we are again looking at a new year! As always, I’ve studied dozens of articles from the experts to bring you the 2025 version of Digital Marketing Tips for the New Year. I hope this guide will help you make 2025 your most successful year yet! By the way, the linked text takes you
Effective Digital Marketing Tips for a Prosperous 2025 Read More »
Video is hot! People are more likely to sit and watch a video than to read an article.
Video Testimonials – A Great Digital Marketing Tool Read More »
Since I’ve worked in online marketing for over 29 years now, I’ve seen well-meaning business owners attempt to do their own marketing and fail miserably. Moreover, their failures and mistakes were 100% preventable had they asked an expert for help. Did they want to save money? Did they think they could understand the technology? Were
Are you Making these Digital Marketing Mistakes? Read More »
One thing’s for sure, anything having to do with digital marketing and technology changes at breakneck speed. I’ve been a witness to this since I created my first website back in 1995, yes, before the “Internet” was a household word. Social media networks come and go. Remember MySpace & Google+? They both had good intentions
Great, Useful Resources to Help You Keep Up with Digital Marketing News Read More »
You need to keep Google happy as well as attract new visitors to your website. Blogging regularly will do this.
How Not Blogging Weekly Hurts Your Reputation Read More »
Email marketing is still one of the most effective methods of reaching current and potential customers. However, its effectiveness depends on several factors. Here are some metrics to watch for as well as some strategies to incorporate. Email Open Rate You’re not going to sell anything if people won’t even open your email. The more
Email Marketing Still Works! Here’s What You Need to Know… Read More »
Technology – you can’t live without it and sometimes it just doesn’t work like it should. We’ve all had computers crash and Internet connections die on us. So what do you do when technology doesn’t work right? I taught a client how to share her boss’s blog posts with Sendible and one time she emailed
When Digital Marketing Technology Doesn’t Work Right Read More »
Several years ago, I considered podcasting. However, I heard that it takes a lot of planning and that you really need to have 2 people or guests to be successful. With that in mind, I decided not to do one in the digital marketing field. There are several very good social media, content marketing, and
Thinking of Podcasting? Here’s What You Need to Know… Read More »
