social media strategies

getting over a business slump

What You Need to do to Jump-Start a Business Slump

You survived the pandemic and subsequent business shutdowns or lockdowns that affected your business negatively. Now, with inflation and supply chain issues, calling what you’re going through a “business slump” is an understatement. However, you can do a few things to jump-start your business, attract new customers, and bring back old ones — without spending […]

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social media following

Social Media Usage Is Up: How to Grow Your Following and Reach!

Ever since the pandemic, with people stuck at home, social media usage trended up tremendously — and stayed there! The best way to grow a social media following is still organically — not paid. You never want to buy followers — they are fake accounts and the networks regularly purge fake and bot accounts. Moreover,

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Generations on social media

Practical, Useful Data on How the Generations Use Social Media

As generations age, their social media usage and shopping habits evolve. Therefore, every small business owner, who wants to reach specific target markets, needs to keep up by researching the stats. For instance, some Millennials are now over 40! So, your social media marketing has to change with your target audience. Check out these latest

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