In this climate of deeply divided political and cultural issues, it’s very easy to offend someone just by replying, retweeting even posting on the wrong social media account. Now, if you happen to work in politics or a religious organization, this article isn’t for you. It’s expected to see those types of posts on your… Read more Why You Need to Keep Business and Personal Social Media Separate
Competition. Like it or not, when it comes to marketing, you are always competing with someone for the valuable dollar in your target market’s pocket. You may be blessed to have little, even no direct competition, but what else are you competing against? Moreover, you can be in a highly competitive field or industry. In… Read more What You Need to Know to Beat the Competition Online
Endeavoring to market local brick-and-mortar businesses organically (non-paid) is actually fairly simple when you take advantage these 3 free tools: Instagram, Google My Business and Facebook. How one local business managed to increase Facebook reach when others were losing theirs… You may have read — and I’ve written on the subject — that due to… Read more How to Market Local Brick-and-Mortars for Success: 3 Free Tools
August in Phoenix is not just hot, it’s back-to-school time. I grew up in New York. For me, back-to-school didn’t happen till after Labor Day, but August was when my mom and I went shopping for everything I needed to head back to the classroom. So, besides, back-to-school, what’s going to be trending on Twitter… Read more How to gain Exposure with what will be Trending in August
How do you know if your marketing efforts worked? What’s nice about today’s digital marketing is we have access to a lot of data – free. It’s imperative that you track your marketing efforts and review your data monthly. Don’t get nervous. You don’t need a degree in calculus or statistics to understand analytics and insights. I’ll explain everything… Read more How to Measure Your Marketing Success
