How do you measure your marketing success (or failures)? How do you know if your marketing efforts worked? What’s nice about today’s digital marketing is we have access to a lot of data – free. It’s imperative that you track your marketing efforts and review your data monthly. Don’t get nervous. You don’t need a degree in calculus… Read more How to do You Measure Your Social Media Marketing Success ROI or KPI?
December is such a fun month. Whether you celebrate Christmas, Hanukah or Kwanzaa, it’s a month mostly of partying, shopping and gift-giving. However 2020 has affected you or your business, you can’t stop marketing or people will think you fell off the face of the earth. Schedule out tweets using TweetDeck — especially over the… Read more What’s Going to be Trending on Social Media in December
I always tout that one of the benefits of good social media marketing is becoming known as an expert in your field. I say “field” because sometimes “industry” is too broad. Like my industry is “marketing and advertising”, but my “field” is social media marketing in specific. That’s my specialty and that’s what I want… Read more How to be Known as an Expert in Your Field
It’s unfortunate that many business owners are ignoring social media — especially Facebook and Twitter — and especially when it comes to customer service. One of my clients opened a “rage room” in Tempe. Back when he first opened, someone wanted to book a party and had a question. The contact form on the website… Read more Why Social Media is Important for Customer Service
There are a lot of stressed-out people on Pinterest. How do I know that? I wrote a blog post for one of my clients, Simply Smashing Rage Room (opened in Nov. 2017, in Tempe, BTW) titled, How To Increase the Serotonin In Your Brain. It included an infographic (a graphic with data) which I pinned… Read more Why You Need to Be On Pinterest for Exposure and SEO