Archive for social media marketing

How to Measure Your Social Media Marketing with Analytics

Social media marketing analytics and insights are your friend! They play a crucial role in your marketing success. Basically, they tell you what’s working and not working. Each of the social media networks has their own analytics or insights. Moreover, they give you data — information about your followers or fans to help you market to them more effectively. Here are all the analytics classes.

Note: These are advanced classes! You should go through the individual network classes first!

First an overview of the information available to you and then below are some of the individual networks and where to find their analytics and insights. Some networks offer better analytics than others.

Analytics 104: An Overview


Class notes: https://azsocialmediawiz.com/wp-content/uploads/Analytics104.pdf 

Facebook Insights:

Facebook Insights tell you the demographics of your fans, where they’re located, what posts got the most engagement, even the best time to post.

Pinterest Analytics:

Pinterest Analytics tell you a lot about your followers and which of your pins got noticed and saved. It also gives you info on what else your followers like as well as data from anything pinned from your website.

Twitter Analytics:

Similar to Pinterest, Twitter tells you a lot about your followers: where their located, what else interests them and which of your tweets got the most engagement.

WordPress JetPack Site Stats:

WordPress JetPack site stats tell you how many people visited your website or blog, where they came from and which posts or pages were most popular.

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How to Save Time with Free Social Media Tools

Social Media Marketing is time-consuming. There’s some upfront “sweat equity” that you have to put in on research, setting up, creating content and building a following. Once the following is built, then you can manage your social media in 30 minutes a day! Yes, it can be done. Here are the free social media marketing tools that I use to both keep myself sane and save a ton of time!

You should have watched all the network videos first.

Time-Saving Social Media Marketing Tools:

Class notes: https://azsocialmediawiz.com/wp-content/uploads/BootCampSocialMediaTools.pdf

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How to Survive Twitter: Manage it with TweetDeck

How to Survive Twitter: Manage it with TweetDeckTweetDeck is a free tool by Twitter for Twitter. It helps you manage your Twitter account easily, see who’s followed, retweeted or mentioned you, create lists to monitor competition, monitor hashtags and most importantly, schedule tweets to post in the future. Great time-saving tool!

I first discovered TweetDeck when I was trying to manage an employer’s Twitter account as well as my personal one (because I was promoting a book). I was switching back and forth having to log out of one to log into the other. I also needed a way schedule tweets to out in the future. (Twitter’s up 24/7, you don’t have to be!)

How to Manage Your Twitter account(s) with TweetDeck:

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How to Develop Social Media Marketing Strategies for Your Business

With so many digital media choices out there, you must develop specific social media marketing strategies for your  business. Otherwise, you’re going to waste precious time, money and resources not getting the results you want. In this video, I show you how to do this and how to come up with strategies for each individual network. I recommend taking this class AFTER you’ve done the basic videos for each network.

How to Develop Social Media Marketing Strategies for Your Business


Class notes: https://azsocialmediawiz.com/wp-content/uploads/SocialMediaStrategies.pdf

Use the free templates in this blog post.

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How to Effectively Market Your Business on the New LinkedIn

LinkedIn is your virtual Rolodex! It’s networking at the chamber of commerce on steroids. If you’re B2B, LinkedIn should be your primary network. If you’re B2C, it helps with credibility and LinkedIn users are consumers, too! This series of classes includes the new layout, where they moved things around, new features and should you go premium or not.

Marketing Your Business on the New LinkedIn Part 1:

Class notes: https://azsocialmediawiz.com/wp-content/uploads/LinkedIn101March2017.pdf

LinkedIn Part 2 – Company pages, groups & more!


Class notes 2: https://azsocialmediawiz.com/wp-content/uploads/LinkedIn102March2017.pdf

A tour of the new LinkedIn:

With LinkedIn’s recent platform update, they moved things around, made it easier to connect with people, added new features and took some away. Take this tour so you won’t waste time looking for what you need to do to effectively promote your business with LinkedIn. A must for B2B businesses.

Hashtags now Work on LinkedIn!

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Video: How to Effectively Market Your Business with Twitter

If you’re Social Media novice, you probably think Twitter is a waste of time. It’s not. Tweets come up in Google searches. Thus, each time you share a blog post on Twitter it gets indexed in the search engine helping with SEO. Think of Twitter as a never-ending news ticker. Use it for exposure and to find your target market.

How to Effectively Market Your Business with Twitter

Class notes: https://azsocialmediawiz.com/wp-content/uploads/Twitter.pdf

 

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Video: How to Effectively Market Your Business On Pinterest

Pinterest is THE social media network if you’re trying to reach the consumer with products or services. Though it is more B2C than B2B, Pinterest is more powerful than Instagram when it comes to SEO because when someone pins a picture or video from your site, it takes the link with it. Thus, it helps tremendously with search engine optimization.

 


Class notes: https://azsocialmediawiz.com/wp-content/uploads/Pinterest-1.pdf

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Video: How to Use Google Plus for SEO to get Found

Google Plus is still alive and kicking! It’s Google being social. Anything posted public on Google+ gets indexed in the search engine, thus helping with SEO (Search Engine Optimization.) Ignore at the peril of not getting found!

Class Notes: https://azsocialmediawiz.com/wp-content/uploads/GoogleBasics.pdf

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Video: How to Use Facebook Effectively to Promote Your Business

Facebook is the largest social media network. Over 1 Billion people log on daily! It spans all generations. Though it’s more B2C than B2B, 40% of B2B marketers have gotten business from Facebook. Don’t ignore it. Here are 2 videos (See, it’s so big, that I had to split it in 2 sessions!) Video 3 is a tour of Facebook.

Learn how to market your business on Facebook effectively Part 1:


Here are the class notes:

https://azsocialmediawiz.com/wp-content/uploads/Facebook-Module1.pdf

How to Market on Facebook Part 2:

Class Notes:

https://azsocialmediawiz.com/wp-content/uploads/Facebook-Module2.pdf

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What You Need to Know on How to Build a Social Media Following

If you’re just starting out with marketing your business on social media or if you’ve had your accounts setup but haven’t been using them, you need to spend some time up front building your social media following.

Here are the steps you need to take to build your social media following:

  1. Free Download: Define Your Target Market WorkbookGet to know your Target Market Niche(s): You must identify your target market personas first. This is a crucial step. For instance, you talk to someone under 40 differently than you would to someone over 40. (Related Content: How to Reach the Generations on Social Media)
  2. Do some research on the social networks and your target: Find out:
    • Which networks do they frequent the most?
    • What are their buying habits?
    • What’s the best strategy to get their attention?
  3. Develop a Strategic Plan where you indicate:
    • What are your goals, metrics and objectives?
    • What type of content are you going to create (blog, video, pictures, podcasts) and the type of content are you going to share from trusted industry sources? You can’t just share your stuff.
    • Create specific strategies for each of the social media networks:
      • If you’re B2B, your primary network will be LinkedIn.
      • If you’re B2C, your primary networks will be Facebook and Pinterest.
      • Secondary networks for both would be Google+ and Twitter (for exposure and SEO).
      • Don’t ignore Facebook and Pinterest if you’re B2B – it still helps with reaching people. And if you’re B2C, don’t ignore LinkedIn – it gives you credibility and LI users are consumers, too! These are tertiary networks.
  4. What You Need to Know on How to Build a Social Media FollowingPut together a tactical plan: You’re going to spend more time up front building a following in your PRIMARY NETWORKS.
    • B2B:
      • 15 minutes a day on LinkedIn
      • Blog 2 times a week on your website
      • Blog once a week on LinkedIn
    • B2C:
      • 15 minutes a day on Facebook
      • 15 minutes a day on Pinterest
      • Blog 2-3 times a week on your website
    • Both: Automate content posting using free tools like HootSuite, Buffer or Dlvr.it to Google+ and Twitter. This could be your re-shared blog posts as well as other related and relevant content of interest to your target market from trusted sources. Use Feedly.com to organize your blog subscriptions.
  5. Search for your target market and follow them on Twitter, Google+ and Pinterest. When you follow someone, they’ll be notified and hopefully, if you’re sharing good content, they’ll want to follow you back. On Twitter, thank people for following you. (That’s the only network where that’s part of its culture.) This should take about 30 minutes a day between all the networks.
  6. Search for and connect with your target market and referral sources on LinkedIn
  7. Share good, relevant content on Facebook. Unfortunately, you can’t search and contact people on Facebook as your business. However, you can start with your own friends and invite them to like our page.
  8. Have both share and follow buttons on your website. Make it easy for people to follow you on the networks and make it easy for them to share your content with their friends. You need to have both social media share and follow buttons on your website

I didn’t mention Instagram, but you should consider it if you’re more B2C and you want to reach the under 40 crowd. Instagram just hit 700 Million monthly active users. Your strategy here will be branded pictures and short videos. SnapChat is for an even younger crowd, under 25. Similar to Instagram, use branded graphics and short videos.

Once you’ve built your social media following, then you are in management, monitoring and maintenance mode. If you’ve mastered the tools, organized your content and got a gist of how each network works, you can manage your social media in 30 minutes a day.

Here are some follower goals for each of the networks for your first month:

  • Facebook: 30 likes so you can start seeing your insights then, 100 so you can start monitoring your competition in “Pages to Watch”
  • LinkedIn: 50 personal connections; 10 followers on your business page
  • Twitter: 100 followers – then you can start getting analytics
  • Pinterest, Google+, Instagram and SnapChate: 10 followers each

At the end of each month, you must review your analytics and insights.

  • Analytics & PlanningOn your website – make sure Google Analytics is setup:
    • Number of visitors and page views
    • Time spent on your site
    • Bounce rate
    • Referral sources: Besides the search engines, which social media networks brought in the most visitors to your site?
    • Conversion rates: How many visitors converted to leads because they clicked on your call-to-action?
  • On each of the social media networks:
    • Number of followers: Have you reached your goal?
    • Most popular posts: Create more of those.
    • Best time to post: When are the majority of your fans and followers online to get the most reach?
    • Follower demographics: Does this match your target market personas?
    • Engagement rate: likes, shares, comments, clicks

Then adjust your strategic and tactical plans accordingly for the next month.

You are probably thinking, “How do I learn HOW to do all this?”

Never fear! Your Social Savvy Solution is HERE!

I’ve got all the classes online from the how-to basics in the Master Class (boot camp) to intermediate (tools & strategy) to advanced (analytics and insights – measuring what’s working and not working). It’s setup in a logical progression with easy-to-follow video classes and demonstration videos so you learn how to do everything the right way.

You learn best practices, the culture of the major networks (Facebook, Pinterest, Instagram, Twitter, LinkedIn, Google+ and YouTube), search engine optimization, blogging and content marketing. Each video is from 15 to 45 minutes long. They’re up 24/,7 so you can watch them at your own time and at your own speed.

All for only $20/m. Full-access to all the videos. Once you get through the basics, you can pick and choose which ones you want to focus on. I upload new, updated videos each month following all the changes and new features from the networks. Cancel at any time. Anywhere else you’ll pay from $25 – $80/m. Why am I less expensive?

My goal is to help the small business owner, like yourself, become social savvy enough to effectively market your business online.

What are you waiting for? Click here to get started now!

Your Social Savvy Solution Members Only

Spring Social Media JumpStart Package: $3500 for doing the “heavy lifting” up-front work. Includes:

  1. Research and planning ($500, regular $675) (1-2 weeks)
  2. Social Media Setups ($500, regular $675) (1-2 weeks)
  3. JumpStart Follower Builder (1 month)
  4. 1 month free online video classes (a $20 value)

Click here for details on the all the services.

Let me do the time-consuming up-front work while you learn how to do it yourself. At the end of the JumpStart, I hand over the reigns. You have 1 month of full-access to all the classes. After that, it’s $20/month for updated videos. (This stuff is constantly changing!)

Billed upfront via Square in 3 payments ($500, 500 and 2500). You can start the online classes with your first payment. Contact me for details. 

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