Archive for social media marketing

How and Where to Best Reach Different Generations on Social Media [Infographic]

I asked a new client, “Who’s you’re target market?” He replied, “Everyone!” Yikes! Unfortunately, not like back in the day of the Yellow Pages, you can’t place an ad or two in the local paper or the YP and expect to get results. Each social media network has its own audience — a distinct user base. Understanding the different generations and how they use social media, is crucial for effective marketing.

The particular client I mentioned wants to reach a broad audience of different age groups and occupations. Which is fine, however, you market to someone under 40 (Gen Z & Millennials) differently than you would to someone over 40 (Gen X & Baby Boomers) – and on different social networks.

In a nutshell, here’s how, when and where to reach each of the generations: Use Snapchat to reach the under 21 crowd.

Gen Z (<21):

SnapChat and Facebook – the prefer to see real people (authenticity) in marketing rather than celebrities. (Go figure.) Use short, positive content – mostly videos. Best time is early morning and late afternoon.

Use Instagram to reach MillennialsMillennials (22 – 40):

Facebook (their primary news source), Instagram (for the younger half), LinkedIn and Tumblr (Yes, Tumblr is still around!) They’ll skip video ads as soon as they can. 87% own smartphones and will turn to social media when making purchasing decisions. Post relevant, credible content, that they care about.

Gen X (41 – 52):

Use Pinterest to reach Gen XersFacebook (They spend almost 7 hours on there a week!), Pinterest and YouTube. Reach them between 9pm and midnight. They are more brand-loyal than other age groups. Gen Xers have the 2nd largest disposable income and they go for nostalgia and comfort. Use videos and visual content with straight-forward clicks to website. Moreover, they prefer to use a computer rather than a mobile device.

Baby Boomers (53 – 71):

Everyone's on Facebook! These folks prefer email to communicate, yet, they spend 11 hours or more on Facebook each week! They’ll respond to quizzes and polls more so than the other generations. They are vocal and opinionated and prefer slower, informational video content.

 

What stands out to me, besides the fact that they ALL USE FACEBOOK, is that missing from here are Twitter and Google+. That calls for another blog post!

However, not everyone falls perfectly into each of these groups. Individual preferences will differ. That’s why you need to clearly define your target markets’ personas, taking into consideration their habits and preferences first (Get a FREE Workbook!).

This infographic from CitiPostMail, breaks down the generations, which social network they prefer and what type of message will catch their attention:

(Note: There is a discrepancy in the age brackets.)

How and Where to Best Reach Different Generations on Social Media

So, now that you have an idea where your target market hangs out, your next step is to learn everything you can about Facebook and the networks that they prefer. Best place to start is right here in your Social Savvy Solution Online Training Center. Here you’ll find, easy-to-follow videos covering all you need to know about each of the major social media networks, their culture and differences, along with strategies for each of them. Also included are videos on how to use hashtags and how to see what’s working and not working. All for just $20/m! Yes, you can, if you commit yourself, watch all the videos in one month then cancel if you wish.

Your Social Savvy Solution Members Only

This  infographic How to Market to Different Generations on Social Media appeared first on Top Dog Social Media.

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It’s About Time! Hashtags Now Work on LinkedIn! Get More Reach!

I couldn’t believe it! I saw “#success” in someone’s post and I thought, “Why not? Click on it to see what happens.” And lo and behold, it created a search for “#success” and all the posts with that hashtag came up! It’s about time, LinkedIn, it took you long enough to incorporate hashtags! It's About Time! Hashtags Now Work on LinkedIn! Get More Reach!

It's About Time! Hashtags Now Work on LinkedIn! Get More Reach! Finally! Twitter was the first social network to use hashtags. Then Facebook picked them up. About that time, LinkedIn was trying to get them to work to no avail. Google+ added them and hashtags are the best way to brand your Instagram pictures and videos.

So, apparently with the new LinkedIn redesign, someone figured it out. They worked on LinkedIn’s mobile app and now also on desktop.

LinkedIn also added new features like being able to easily connect with someone who’s a 3rd level connection without having to upgrade to Premium (Yay!). They also moved everything around. I will soon have updated videos for the Online Training Center – sign up now! 

Use hashtags consistently on all your social media posts.

When someone clicks on it, whether on your post or someone else’s, all the posts with that hashtag come up. Come up with hashtags from your keyword research. Use both common ones like #Success but also create one that is exclusive to your business or an event. Use them for branding.

There’s more on hashtags in the videos in the Online Training Center – get Social Savvy – start now!

Change is tough, but the alternative is obsolesence

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24 Foolish LinkedIn Mistakes and How You Can Fix Them

Google considers LinkedIn one of the top referral sites for information on professional people. If someone googles your name, more than likely your LinkedIn profile will come up in the first few of the Google search engine results. That’s where you want to be. However, if your profile doesn’t put forth your best image or is missing major keywords, forget it! It never ceases to amaze me how many LinkedIn mistakes I see people making!

You have only 7 seconds to catch someone’s attention and make a good impression!

What does your LinkedIn profile say about you? Here are a few LinkedIn Reputation Killers (LinkedIn Mistakes) that you need to address ASAP!

Having a LinkedIn profile without your picture is like going to a networking event with a paper bag over your head.

  1. No picture. There is no reason why you should not have a picture of yourself — not a caricature or a cartoon character. You are networking. People remember faces before they remember names or even occupations. I’ve walked into live networking events where I don’t know a soul and someone will walk up to me and say, “I’ve seen you on LinkedIn!” I reply, “That means what I do works!” They saw my picture next to posts in one of the local area groups. (More on this later) Not having a picture on your LinkedIn profile is like walking into a networking event with a paper bag over your head.
  2. Incomplete name and location. You must put your full name and your location. That way people can find you easier. Even if you have a “global” business, put your actual location. Also, it must be your name not your company’s name. People connect with people. People follow companies. Companies have company profiles which are separate from personal profiles. Your personal profile “owns” your company one. (This is also true for Facebook and Google+).
  3. Incomplete heading. Your heading tells someone what you do in a glance. You must put your title and your company. Don’t just put “owner” or “entrepreneur”. Put your company’s name.
  4. Less than 50 connections. 50 is the magic number on LinkedIn along with a complete profile to be an “all-star”. Connect first with your friends, co-workers, former colleagues, former classmates, then connect with people you’ve met at networking events. After the event, sit with the cards you collected and invite everyone connect with you on LinkedIn. Remind them where you met: “John, it was nice meeting you at the networking event last night…”
  5. No vanity URL. If your LinkedIn address has a bunch of numbers at the end of it, you need to create your vanity URL. This makes it easier for you to put your LinkedIn profile address on your business card. If you have a common name, you’ll need to add your middle name or initial. LinkedIn will let you know if your name is available.
  6. No summary. Here is where you promote your business – not your resume or your life story! You have a business, you’re not looking for work. Here’s where you add relevant keywords describing what you do and what you offer. Use bullet points not long, wordy paragraphs. Don’t use “flowery language” either. Get to the point. You’ve got plenty of space here. Use it.
  7. Only one job experience. For a profile to be complete, LinkedIn requires at least 2 jobs. Add even a college job in there. Make sure that your current position is where you are working now. Even if you do more than one thing. Moreover, make sure people know exactly what it is that you do!
  8. No recommendations. Recommendations are important as they carry more weight than “endorsements”. Anyone can click on the “endorse” button — even if they know you or not. Recommendations have be to personally written by someone who knows you or your work and they need to be connect to you on LinkedIn.
  9. No skills. These are your keywords. You can put up to 50 skills. Use them.

    LinkedIn All-Star

    Once your LinkedIn profile is 100% complete, you’ll be an All-Star!

  10. No company profile. As mentioned in #2, companies have company profiles. You must have an email address at the company URL to set up a company page.
  11. Not participating in groups. There’s a group for every interest and industry out there. Search for those where your target market hangs out, post and participate in discussions regularly.
  12. Not having a link to your website  – The link must go to your current website and the website should work properly and showcase what you do. The link helps with search engine optimization (SEO). It helps promote your business.
  13. No business email address – Unless you’re looking for work, the email address should be your work email with your website URL. If you are job searching, make sure your email is not a funny or cute name. Keep it professional.
  14. No phone number  – If you are in business for yourself, you need to make it easy for people to contact you! There are still many folks out there who prefer to call rather than email. It’s easier to call you from a mobile phone. More and more people access LinkedIn via the mobile app. If your phone number is there, all they have to do is touch it to call you.
  15. No link to Twitter – You’re missing a huge marketing tool if you’re not on Twitter and if you don’t have your Twitter account linked to your LinkedIn Profile.
  16. No link to your blog – Again you’re missing the biggest online marketing tool if you’re not using a blog to show off your expertise.
  17. Having multiple links to wrong sites – one person has 2 links to her one Twitter account. Another has a link to a site that either no longer exists or hasn’t yet been built.
  18. Posting about sports, religion, politics or personal topics. LinkedIn is a professional, business-only site. Save the personal stuff for Facebook.
  19. Trying to set up a company profile with a Gmail or Yahoo email. You can’t. You must have a verified email address with your company’s URL.
  20. Trying to set up a company profile that’s not listed in your experience. You have to have your company listed in your experience with the exact same name. Your are connected to your company as an employee.
  21. Not knowing the difference between “Update” and “Publish a Article”. “Update” is a status update similar to Facebook. “Publish a Article” is writing an article in LinkedIn’s blogging platform, Pulse. It’s like writing for your local Business Journal. Write at least a 500-word article.
  22. Sending promotional selling emails just because someone is in your network. That’s spamming and it is not tolerated anywhere in social media. Just because I’m connected with you doesn’t mean that I’m interested in your product or service. It’s not who you know, it’s who your friends know.
  23. Starting a group thinking you’ll get participants. Just because you start a group, doesn’t mean people will flock to join. It will help if you have an existing organization and a plan for what will be the theme and discussions.
  24. Spamming groups. No better or faster way to lose credibility than to self-promote in a group.

Whether your B2B or B2C, you can benefit from having a LinkedIn profile. You:

  • Show off your expertise
  • Toot you own horn
  • Establish credibility and trust
  • Network with potential referral sources

Remember, it’s not who you know, it’s who your friends know.

LinkedIn is in the process rolling out their new layout. That means not everyone sees it at once. I still an not seeing the new one. As soon as I do, I’ll be doing a update video for the Social Savvy Solution Members Only Learning Center. You can learn the LinkedIn basics — as well as the other major networks — and then get a tour of the new layout when it rolls-out my way. Your Social Savvy Solution Members OnlyChange is tough

 

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How to Simplify Marketing that is More Complicated than Ever

How Often Should You Blog for Marketing Success?I just watched a webinar on “The Future of Marketing” (this link will take you to the slides). The first presenter, Mark Schaefer made me realize that the “marketing wheel” graphic I use to explain how today’s marketing works is obsolete. Ah, the challenges of keeping up with this stuff!

Before, you wrote a blog post, then shared it on the social networks. Ideally, your target market saw the post, was enticed to click on it, which led them back to your website. Well, that kinda-sorta still works, but it seems like the social media networks, predominantly Facebook, LinkedIn, and I’ll throw in Google+, want publishers to create content just for them. They want to be the content magnets. They want the attention. So your website isn’t the center of it all anymore — the social networks want to be your source of information.

How to Simplify Marketing that is More Complicated than Ever

Source: The Future of Marketing Webinar with Mark Schaefer

What’s up with the Social Media Networks?

The social media networks are in this to make money. They rely heavily on user analytics and data. Moreover, they make changes to their platforms based on that data.

Their objective is to…

  • get people on their platform
  • keep people on their platform
  • collect personal information (yeah, I know, Big Brother)
  • then take that data and use it for advertising

What you need to do in your marketing:

You can’t get around this. To quote the Borg, “Resistance is futile. You must comply.”

  1. Go where your customers are
  2. Focus on building awareness
  3. Give people a reason to go to your website

Because content and information are so readily available — between digital media and apps — people have what they need at their fingertips.

So what’s a small business marketer to do?

  1. Now more than ever you MUST start with narrowing your target market niches. Write up personas, give them names. Get to know them. How do they use social media? What devices do they prefer?
  2. Do some research. Once you’ve narrowed down the niches, you have to study their habits. Breaking them up in to basic age groups is the first key:
    1. Under 25
    2. 25-40
    3. Over 40
  3. What are their pain points/problems that you can solve? How can you make their lives better, easier, more fun, happier, etc.?
  4. Come up with the content that gives them what their looking for — blog posts, videos, podcasts, pictures. What you choose depends on the networks they frequent and what each age group prefers.
    1. Blog posts at least 300 words
    2. Videos that you upload directly to Facebook or Facebook live videos
    3. Short Instagram videos
    4. Short opinion, motivational, inspirational or advice pieces/text accompanied by a picture
    5. Original articles for LinkedIn — especially if you’re B2B
  5. Write this all down in strategic and tactical plans.
  6. Implement the plan
  7. Monitor and measure — check your analytics monthly to see what’s working and not working. Adjust your strategic and tactical plans accordingly.
  8. Plan for the next month – set new goals and benchmarks
  9. Repeat steps 4-8 every month.

By this point you’re probably thinking, “I can’t do this!” “There’s too much!” “I just want to quit!”

That’s why I created Your Social Savvy Solution SIMPLIFIED! Marketing made simple.

Your Social Savvy Solution Simplified! Marketing made easy!Yes, I added another “S”!

If you follow the steps, in that order, you will be able to reach your target market, draw them to your website and convert them into a sale. I outline everything for you. From optimizing your website and profiles for the search engines — both Google and the social networks — to strategizing for each network — to how to measure your efforts. Each step is covered in detail. Even how and where to do research.

Best of all, it’s affordable! Just $20 gets your started! You can watch the all the videos, download all the materials 24/7. Go at your own pace, in your own time. If you’re a morning person, get up early and watch a video or two. If you’re a night owl, watch them at 1am. Whatever works for you! The individual classes are around 15-35 minutes. Everything is in a logical progression. You can view the videos covering where you feel you need more help first then check out the others later on. You have full-access to all training materials.

What’s more, there are new, updated videos each month. As the networks add new features and change things around, I’ll record both presentations and demonstration videos explaining the changes, what they mean to you and what you need to do to adapt it to your business.

Face it. In this age of modern technology, you have to go at the speed of change or definitely get left behind. It’s your choice.

Join now, stop at any time.

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Video: How do I Know if my Marketing Efforts are Successful?

Wouldn’t it be nice if as soon as you posted something on social media or wrote a great blog post that you would get dozens of new customers coming through your door or visiting your website immediately? Maybe in an alternate universe. I wish today’s marketing were easier instead of getting more complicated every day. However, if you want new customers and if you want your business to grow, then you need to get your marketing efforts into full gear — done properly and effectively. Yes, it can be done!

For you, the small business owner, it makes no sense to simply post content on Facebook, without a plan expecting that it will entice people to take some action. How do you know if that’s what someone saw and then went to your site? How do you know if they Googled, “How do I _______?” and found your blog post that answered their question? How do you know if that person found your website by accident or someone recommended it?

You need to know!

In this Q&A video, I answer the pressing question, “How do I Know if my Marketing Efforts are Successful?”

Unless you have a way to monitor and measure your marketing efforts, how are you going to know what’s working?

Doing the same thing over and over expecting different results is the definition of insanity. You’re not insane. You just need a little guidance and training so can get grip on your online marketing and actually measure results as they roll in.

Joining the Social Savvy Solution Members Only Club will provide you with the necessary training so you can get those results.

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How Not to let Today’s Marketing Technology Drive You Crazy

Let’s face it, business owners, Marketing Technology (or MarTech to the techie folks) can get out of hand. What happened to the days when putting your shingle outside your store and an ad in the Yellow Pages (remember those?) was enough?

Take a look at the infographic depicting all the marketing technology choices out there in 2016:

You can click on it to view a larger image, but don’t go cross-eyed trying to make sense out of it.

How not to let today's marketing technology drive you crazyThis goes to show you the ridiculous amount of marketing technology choices out there.

You can’t be on all the networks all the time!
It’s impossible!

Here are 10 Logical Steps You Need to Follow to keep Yourself Sane in this crazy MarTech world.

  1. How not to let today's marketing technology drive you crazyClearly Define Your Target Marketing Niches – You can have more than one target market! But you MUST identify them. Start with this FREE Workbook.
  2. Do some research on your target, which social networks they use most often and figure out the best way to reach them. Create personas for each niche.
  3. Get to know your target audience. What do they like or don’t like? What are they looking for? How can your product or service make their lives better, easier, more fun, etc.
  4. Get to know the networks. Each one has its own culture. What works on Twitter doesn’t work on LinkedIn. Do you even have to be on Snapchat?
  5. Make a plan. Brainstorm with your team or a mentor. Work out some strategies on how to engage your target audience on the social networks. You don’t have to be on all the networks! Focus on the ones that your target market frequents the most.
  6. Make a content calendar. What are you going to blog about? What does your target audience need to know that will make their lives better…. etc.? (What’s in it for them?)
  7. Optimize EVERYTHING. Each and every description, about section, bio, web page and blog post must be optimized not just for Google, but for the powerful internal search engines that each network has.
  8. The first step towards getting somewhereTake time to learn. You can never waste your time learning how to do something better and more efficiently.
  9. Use it or lose it. Apply what you learn right away so you don’t forget it. Don’t be afraid to wander around Facebook or LinkedIn even Twitter and Google+. You’ll get faster and savvier, the more you participate and engage.
  10. Have confidence. As you learn how to properly and effectively use the social media networks to engage with your target; as you get more comfortable creating the content that your target audience wants to see, you will feel more confident with your marketing efforts and you’ll also start seeing results.

Learning

That’s why I created Your Social Savvy Solution Members Only. It’s where you can go and get all the knowledge that you need, in a logical progression, to become the confident, savvy marketer so you can….

  • Drive traffic to your website
  • Generate more leads
  • Grow a following
  • Become an influencer
  • Increase sales
  • Get on the first page of Google
  • Be more effective

What are you waiting for? Special Introductory Price…. Learn More….

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Top 10 Best Marketing and Social Media News of the Week – 2-3-17

The social media networks are constantly changing and adding new features. It’s up to you to keep up with all these changes to be able to more effectively market your business. Your Social Savvy Solution Members Only club will help you do that without being overwhelmed.

Those of you who purchased either the Boot Camp/Master Class, will get the first 3 months free. Those of you who purchased the Startup Pack will get 2 months free. Watch for emails. Those of you who belong to SCORE, Local First Arizona, the Southwest Veterans Chamber of Commerce or another group and you can still use the coupon code and get 10% the monthly membership dues.

Here are this week’s 10 Best Marketing and Social Media News

  1. How to Stop Overthinking Your Content and Start Writing What Your Customers LoveDon’t Overthink It! That’s something I tell everyone who takes my classes. I had a client once who obsessed on getting the SEO to go from yellow to green and she called me in a panic. It doesn’t have to be perfect. It just has to be good content that your target market will want to read and possibly entice them to buy.
  2. What Should You Do if Someone Attacks You Online? – Unfortunately there are evil, nasty people out there who have nothing better to do in life than to be a pest and make our lives miserable. They are called trolls. Here’s some good advice on how to deal with them. Don’t feed the trolls!
  3. What if Super Bowl commercials were like digital ads? – This week’s “best news” would be incomplete without posting a marketing blog related to the Super Bowl.
  4. This might be Kellyanne Conway’s most ‘alternative fact’ yet – I check what’s trending on Twitter every morning. When I saw “Bowling Green Massacre” trending. I clicked on it thinking it was another crisis or mass shooting only to find that it was Kellyanne Conway who misspoke in an interview. She was trending #1 on Twitter for some time. This is a lesson in getting your facts straight and the power of Twitter to make or break someone’s credibility.
  5. Turning Your Social Media Connections into Clients – I get asked this question a lot. Here are some nice tips on how to do it without alienating anyone.
  6. Do You Know What it Feels Like to Get Hacked? – I do. My site was hacked twice in 2014. Worse that the trolls, hackers are evil and will hack a website just because they can. Some hack to steal email addresses, some for financial gain. In this day and age, if you don’t have anti-hacking insurance on your site like (ad link) Sucuri, you risk having to rebuild everything from scratch.
  7. Facebook’s Testing Out a New Tool to Help You Connect with Like-Minded Users – Oh, boy, is Facebook getting into the dating business?
  8. Online Content: Is Longer Really Better? – This is another challenge: how long should a blog post be?
  9. The 4 Ways to Keep Facebook Group Members Engaged – I’m considering a Facebook Group for the Members Only Club. No selling allowed. It will be to exchange ideas and offer suggestions.
  10. Why There’s No Perfect Time to Post on Facebook – So many “experts” dig through tons of data to come up with the best time to post on social media. It all depends on your business and your audience. The best way to find the best time YOU to post is to look at your analytics and insights once a month. The Analytics class (that’s already there) and the tools class (that will be available in the Members Only Club) will guide you on how to do this.

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What You Need to do to Jump-Start a Business Slump

Is your business slow? Has the phone stopped ringing? If you’re in a business slump, there are a few things you can do to jump-start it and attract new customers. Every business has it’s good times and bad times; feast or famine; flood or drought.

First, take a step back. To what can you attribute the slow-down?

  • The economy, the election, national news, a weather event? You can’t do much about those except wait. This is where that rainy-day fund comes in.
  • You’ve been relying on old-fashioned tactics like cold calling, telemarketing, Yellow Pages, etc.
  • Have you been avoiding online marketing like social media or content marketing because you find it overwhelming and confusing?
  • You haven’t updated your website since…. wait! You’ve never updated your website since it was created years ago.
  • If you have an updated website, you haven’t written a blog post in over a month… or is it over a year? Or does your site even have a blog?

Second, do you really understand your target market?

You need to clearly define and get to know your target market(s)….

  • What are their pain points (problems) that you, your product or service can alleviate?
  • Do you need to educate your target as to the benefits of using your product or service?
  • Do you know what your target market is going to enter in to the Google search box when they have the problem that you can solve?

What You Need to do to Jump-start a Business SlumpThird, is your online presence functioning as it should?

  • Are potential clients finding you? Where do you come up in Google search when someone searches for what it is that you do? Who does comes up on the first page? What are they doing that you’re not?
  • What are they doing when they land on your site? Do you have a call-to-action where you can capture their email address in exchange for an ebook or other giveaway?
  • Are you sending them a monthly newsletter to keep your name “top-of-mind”? Are you following up with marketing emails after they download the freebie?
  • Are your social media network profiles setup correctly and are they painting a positive image of you and your business?
  • Are you creating fresh content — blog posts, videos, graphics or podcasts — at least 3 times a week? Then are you sharing them on the social networks?
  • Are you actively engaging with potential clients and referral sources on the social media networks? Is your social media following growing steadily?
  • Do you have a strategic marketing plan to reach your target with today’s media?

“If you’re not adding new followers on social media, you’re not growing.” ~Mark Cuban

These are tough questions that need to be asked. Moreover, you need to come up with the right answers. If you have more “nos” or “I don’t knows” as answers, then you need to make some changes.

What You Need to do to Jump-Start Your Business

Never give up on a dream

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Top 5 Best marketing and Social Media News of the Week 1-27-17

Only 5 social media news stories this week! That’s not to say that there is a ton of news out there, but I’ve been swamped with new projects.

  1. Facebook News Feed Algorithm: Percent of a Video Watched By Users Given Weight – If someone watches only the first 10 seconds of a video, what good is it? You have to capture the viewers’ attention in the first 5 seconds. Now more than ever. Moreover, you have to plan out all your videos.
  2. 3 Changes Coming to Facebook Trending Stories – What’s trending is important because sometimes you can ride on a trend’s coattails and gain exposure.
  3. MailChimp moves toward becoming a marketing platform with Facebook ads feature – Some of you regulars know that I use MailChimp (affiliate link) for my email program and automation. Now, they’ve added Facebook Ads to their service. Very cool.
  4. How to Prepare for Voice Search – “OK, Google…” “Siri, where’s the closest bakery?” “Alexa, how do you unclog a garbage disposal?” No matter your business, you want to be found when someone searches for what you have to offer.
  5. How to Write Emotional Headlines That Get More Shares – How enticing are your blog post headlines? They have to be appealing enough that when someone sees it, they click on it. Then the content needs to deliver on the headline. If it’s good, you have more of a chance your visitor will become a lead and that they’ll share it with their friends. Oh, don’t forget to have share buttons on your site.

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12 Branding Mistakes You Need to Stop Making Now!

One thing small business owners need to understand is that everything they do online: website, social media pages, Google listings, everything is how people see your business. I see so many business owners make the same Branding Mistakes over and over again. It’s like they don’t care.

It’s Your and Your Company’s Image that is at Stake! 

Some may say, “I do get some sales from the site.” How many are some? 1 a month? Imagine how many you could have if you had a good looking, functioning website with quality images, were blogging regularly and using social media the right way! It could go up to 1 a day or more!

Sure you want to save money by doing it yourself, but invest in some classes and learn how to do it properly and effectively. If you don’t take social media and online digital marketing seriously in 2017, you might as well close up shop.

Here are some of the top Branding Mistakes I see small businesses make.

  1. Branding mistakes: take the time to do it right the first time.Attempting to do it yourself without properly learning how to use the tools. Sure, you can post on Facebook, but do you know how to market on Facebook? You can use Word, but do you know how to use WordPressCreating a website might sound simple enough, but if you don’t do it the right way, it will all be wasted time and effort. 
  2. Not committing to social media long-term. It’s a marathon, not a sprint.
  3. Not having a logo! It’s all about branding.
  4. Inconsistent branding. People need to know who you are and what it is that you do at first glance no matter where they find you.
  5. Ignoring your social media accounts. If you have a link on your website to your social media networks, you better be posting regularly! Nothing looks worse than after clicking on a link, I see the last post was months even years ago!
  6. Hiring an intern or student to do your social media marketing. Just because someone knows how to tweet or post on Facebook doesn’t mean they know how to market on Facebook. Whoever you hire to do your marketing, should know marketing first, then be familiar with the social networks, blogging, websites, content marketing, branding and how your particular target market uses each of the networks. Moreover, they should be able to come up with comprehensive strategic and tactical plans. 
  7. Not using an email address with the company URL for business emails. It looks more professional to use “yourname@company.com” rather than “yourname@gmail.com”.  And don’t use AOL! It really dates you!
  8. Not posting quality graphics. There are enough free graphics tools out there so there is no excuse for having fuzzy, cut-off or crooked graphics. 
  9. Putting social media follow buttons on your website that either go nowhere, to the main network page or go to an account that hasn’t been active in years. Don’t put follow buttons on your website until you are active in social media. It makes you look foolish. 
  10. Book your free 30-minute phone consultMaking it all about you. It’s about them – your target market. Serve don’t sell. Don’t just post your stuff! It’s not about selling. It’s about sharing. Share other people’s content that is of interest to your target market. They are thinking, “What’s in it for me?”
  11. Taking Shortcuts like buying Twitter followers or Facebook likes. These are fake accounts and definitely NOT your target market! Don’t do it!
  12. Not realizing that it takes time and effort upfront to build a following. Plan on spending 90 minutes a day on social media and blogging 3 times a week for the first 30 days while you’re building a following. Then you go into management and maintenance mode and based on your analytics, you’ll focus on the networks that are driving traffic to your site and where you’re building relationships.

    What You Need to Know About Social Media and Website Analytics

Your online materials — website, blog and social media — should encourage credibility and trust. Furthermore, they should entice and encourage your potential target to read more, click on a link to download an ebook or contact you.

Are you making some of these branding mistakes? If so, then you’re probably making more. Download this free ebook with all the mistakes I’ve seen out there! 

Are You Making These Social Media Mistakes?

 

The expert in anything was once a beginner.

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