12 Branding Mistakes You Need to Stop Making Now!

One thing small business owners need to understand is that everything they do online: website, social media pages, Google listings, everything is how people see your business. I see so many business owners make the same Branding Mistakes over and over again. It’s like they don’t care. It’s Your and Your Company’s Image that is… Read more 12 Branding Mistakes You Need to Stop Making Now!

What You Need to Know on How to Build a Social Media Following

If you’re just starting out with marketing your business on social media or if you’ve had your accounts setup but haven’t been using them, you need to spend some time up front building your social media following. 8 Steps you Need to Take to Build Your Social Media Following: Don’t think you can skip any… Read more What You Need to Know on How to Build a Social Media Following

How Much Should a New Business have in their Marketing Budget?

startup marketing budget

Marketing is an essential function of any business who wants to draw new customers. Whether B2B or B2C, you have to promote your business so people know you exist — you need a marketing budget. Today’s marketing is way more complicated than before which makes it crucial for small business owners to carefully plan and… Read more How Much Should a New Business have in their Marketing Budget?

24 Foolish LinkedIn Mistakes and How You Can Fix Them

LinkedIn missing photo

Google considers LinkedIn one of the top referral sites for information on professional people. If someone googles your name, more than likely your LinkedIn profile will come up in the first few of the Google search engine results. That’s where you want to be. However, if your profile doesn’t put forth your best image or… Read more 24 Foolish LinkedIn Mistakes and How You Can Fix Them

How to Gain Exposure with what will be Trending in September

September trends for exposure

Besides “Back-to-School” and Labor Day – what else is going on in September? We still need to be careful when using “#COVID19” or #Coronavirus. Some networks are censoring anyone with those or related hashtags. Here are some of the observance and awareness days in September to help you plan your marketing to take advantage of… Read more How to Gain Exposure with what will be Trending in September