Yeah, some people may “hate Twitter (X)”, but it is still a great tool to get exposure, as well as valuable SEO. People hate X because they don’t understand it. X is like a never-ending news ticker. It’s what’s happening right now in real time. At any given moment on X, one can see what’s […]
How to Take Advantage of What’s Trending on X/Twitter Read More »
Pinterest is THE social media network if you’re trying to reach the consumer with products or services. It’s grown to over 630 million active monthly users! Furthermore, the top market is the U.S. with 90 to 105 million users. Over 250 million users engage with the platform weekly. Though it is more B2C than B2B,
Pinterest for Business: Harness a Powerful SEO & Discovery Engine Read More »
When Twitter (now “X”) was created in 2006, people didn’t get it. Small business owners didn’t understand how to use it for marketing. Many still don’t. It’s OK if you don’t get it. X/Twitter users come in all forms. Many have been on since its inception. When Elon Musk bought Twitter in 2022, he made
Which X/Twitter User Are You? Grow Your Following Wisely Read More »
This July 4th holiday will be like no other as America celebrates its 250th birthday! It also falls on a Saturday. Therefore, it’s observed on Friday, July 3. We have a long weekend! However, before you go on vacation, schedule out your social media posts to take advantage of what’s going to be trending in
What Will Be Trending on Social Media in July… Read More »
In this climate of deeply divided political and cultural issues, it’s very easy to offend someone just by replying, retweeting, or even posting on the wrong social media account. Now, if you happen to work in news media, politics, or a religious organization, this article isn’t for you. I would expect to see those types
Why Should You Keep Business and Personal Social Media Separate? Read More »
Endeavoring to market local brick-and-mortar businesses organically (non-paid) is actually fairly simple when you take advantage of these free tools: Instagram, Google Business Profile, and Facebook. Case Study: How one local business managed to increase Facebook reach when others were losing theirs… Due to the many algorithm changes that social networks constantly make, it is
Free Tools and Local SEO Tactics for Brick-and-Mortar Success Read More »
Success means different things to different people. Successful social media and digital marketing means increased sales, exposure, and repeat customers. What do you want to accomplish with your Social Media Marketing? Got you thinking, right? Well, successful social media marketing starts with setting goals and metrics. Moreover, they have to be SMART goals. I see
Successful Digital Marketing Starts with SMART Goals and Metrics Read More »
Unlike for-profit businesses that usually have one main target market, maybe two, nonprofits have at least 5 distinct ones. These 5 target market personas need to be clearly identified and embraced. Ideally, you need to get to know them — intimately. You also need to find them on social media networks, get their attention, and
5 Target Market Personas for Nonprofits to Succeed Read More »
If I had a dime for each time someone said to me, “There’s not enough time in the day to run my business never mind doing social media!”, I’d be rich. Yes, Social Media is free to use, but it takes Sweat Equity. Here’s a how to manage your day effectively to be able to prioritize, actually get stuff done and not drive yourself insane!
How to Find the Time to Manage Your Social Media Marketing Read More »
Marketing on Instagram is a MUST for any B2C (Business-to-Consumer) business. Whether you’re ecommerce, brick-and-mortar, or home-based business, Instagram offers you unique opportunities to promote your business organically, without paying, to a large audience. Instagram is a great social media network, especially for B2C businesses. Though I’ve seen some B2B companies on there, it’s mostly
Video: The Instagram Marketing Challenge: Tips To Help You Win Now Read More »
