You have to admit that today’s Search Engine Optimization (SEO) is a challenge. It’s frustrating and a lot of hard work. Furthermore, it’s way more than just finding the right keywords. You want your business to come up on the first page of Google. If you’re not doing Pay-Per-Click (PPC), Google’s paid advertising, then you… Read more SEO: It’s more than just Keywords [Infographic]
Very. When done properly. Social media can be very effective in generating quality leads. However, it takes planning, preparation, posting, participation, persistence, patience and perseverance. Yes, the 9 P’s of Social Media Marketing! A mistake that I see many companies make is trying to do it fast, off-the-cuff or trying to take shortcuts. They don’t… Read more How Effective is Social Media for Generating Quality Leads?
Face it. In today’s world, if you want to get new business, you need to be actively marketing online — and it’s called “Inbound Marketing”. What is Inbound Marketing? Back in the day, you used “outbound marketing” – broadcast and print – to get your message out there hoping that your target market saw it… Read more What is Inbound Marketing? Get Found Online
As you’re contemplating your New Year’s Resolutions (or goals) here are some January Awareness and Observance Days that will probably be trending on Twitter. Plan ahead and spin your marketing message around the hashtags. Remember, hashtags only work with letters and numbers. There are no apostrophes (‘) or symbols. These are just some of the… Read more Plan Ahead: What will be Trending in January on Social Media
Looks like Instagram is stealing some of Facebook’s thunder! If you want to reach the under 34 consumer crowd, Instagram is where you need to be! With 1 Billion users each month sharing 95 million posts every day, you can’t ignore it if that’s your target market. Brands are getting more engagement on the same… Read more Instagram Stats You Need to Know for 2020