Just when you think you’ve figured out how Google and search engine optimization (SEO) work, Google goes and makes some changes. The challenge for the small business owner is…
- keeping up with the changes
- adjusting your marketing efforts
- understanding what your potential customer is going to search for
- come up on top of Google’s Search Engine Results Pages (SERP)
- enticing the searcher to click on their link
- driving more traffic to the website
- keeping the potential customer there until they convert into a lead or a sale
What is a Pillar Page and How does it help SEO?
Pillar Page — it’s a new buzz word in the website creation and SEO world. But what is a pillar page? And why do you need one?
So what does this mean for your blog, website content and SEO?
First, go through your topics and select those that are you want to rank for — the ones you feel describe the gist of your content. Pick a few — not to specific and not too broad.
For example, you would think my topic would be social media marketing — which is too broad for a pillar page. Yet “Twitter Hashtags” is too narrow. “Twitter Marketing” would be the broad topic, then there would be links to “cluster pages” on specific aspects of Twitter marketing that go into more detail.
This video from Hubspot will help explain topic clusters.
Plan out your pillar page campaign for maximum SEO
Bob Carver, Principal Consultant at Carver Technology Consulting LLC, and contributing author for Social Media Today LLC, states…
“While just having a pillar page with links pointing to it from your separate content pieces will boost your SEO, you can get much more traffic, and generate more leads, if promote the pillar page and the pillar content correctly.”
He also provides this nifty infographic: