You’ve got a sharp-looking website for your business, determined who your target market is, and came up with a fantastic offer to generate leads and grow your email list. Now, you need an effective landing page. What makes a landing page different from your other pages? Here’s what you need to know… The Anatomy of […]
What is a Landing Page and What Makes an Effective One? Read More »
I was once asked, “Could my Facebook business page serve as my website. No. Your website is yours. Social media profiles should be your backup in case your site goes down. And it’s a way to drive people to your website. You have zero control over what happens on Facebook or the other social networks
What You Need to Know to Build a Website that Works Read More »
You know you need one — a Website to help promote your business. The question is… should you go the DIY route and build it yourself? Or should you hire a pro? That opens up a bevy of other questions, like: When Kerry Townsend, my co-author on this article, and I began building websites in
What Could Go Wrong When BUILDING YOUR OWN WEBSITE? Read More »
What is a conversion rate? Let’s start by defining a conversion. It’s different for each business. Basically, it’s what you want a visitor, a potential customer, to do when they land on your website. It could be: A “conversion” isn’t just about making a sale — it involves any essential action a visitor takes on
How Is Your Conversion Rate? Here Is Important Advice On How To Improve It Read More »
