Archive for email marketing

What You Need to Know about Marketing Automation

You’ve got a fabulous WordPress website and you’re blogging regularly. You’re sharing your blog articles on your social networks and driving people to your website. You’ve got a terrific call-to-action (CTA) offer and are getting visitors to convert into leads. NOW WHAT? Are they being nurtured into sales? Probably not. Here’s where marketing automation (MA) comes in.

Affordable Marketing Automation

I’m sure you’ve heard of HubSpot and Infusionsoft. They are some of the giants in MA. However, their price tag may make it difficult for the little guy to afford. Enter MailChimp. You can get Marketing Automation with the FREE MailChimp startup plan! It’s free up to 2000 contacts in your email list (which is perfect for startups) and 12,000 emails per month. Now, unless your business takes off like a rocket, you can probably stay on the free plan while you’re growing. (Plus, if it does take off, you won’t mind spending $10/month.)

So how does Marketing Automation Work?

This short video from WishPond explains how it works:


Basically, MA allows you to:

  1. Focus on what your customers want.
  2. Let the system do the hard and time-consuming work for you.
  3. Improve the customer experience.
  4. Lead potential customers through the buying cycle.
  5. Develop relationships with your potential customers.
  6. Send your potential customers targeted content.

For instance, if you have 3 distinct products — one for college students, the other is for millennials and the 3rd for GenXers. When someone clicks on that CTA, the landing page form should ask them for…

  1. Name
  2. Email
  3. Age bracket – with 3 choices

(No more than 5 questions. You can always segment them more later with subsequent emails.) Based on their answer, they should get …

  1. Welcome email with the offer download
  2. In a few days, they get an email with a video to watch or a link to a blog article that pertains to their age bracket.
  3. If they watch the video, or click to the blog, then they get another email with yet another article that walks them further to buying.

At the end of these blog posts, you ALWAYS want to have another CTA. You’re more likely to get the buyer to buy if you’re showing them things that interest them. The college student isn’t going to want to see the product for the GenXer and vice-a-versa. Of course, if they buy at any time, they go into yet another MA campaign catered to new customers. It just keeps going.

My favorite email marketing service is MailChimp. Instead of my having to do a video from scratch, showing how it works, I found this excellent one for you…

The video below from Media Leaders shows you how to setup Marketing Automation on MailChimp:

All this might be a bit overwhelming for you. I offer 1:1 digital marketing coaching to help get you on the right track. Click here for details.

(See, that’s a CTA!)

Top 10 Best Social Media News for Dec. 16, 2016

Well, one of the hot items in social media news this week is Donald Trump‘s usage of Twitter to announce cabinet choices before telling the reporters huddled in the lobby of Trump Tower. I find it hilarious that the news media has to rely on Twitter for the latest news on PEOTUS (President-Elect of the United States)! Goes to show you, you can’t ignore Twitter.

Donald Trump Tweets Secretary of State pick

In other news, Facebook is trying to filter out fake news. Good luck with that. They’re partnering with Snopes, ABC News (?), Politfact and FactCheck.org to help weed out fake stories. Anybody can put up a blog or online “newspaper”, write a story and call it news. Whether it’s true or not, it’s reader beware. So before you click “share” on Facebook, check to see if it’s flagged as potentially fake.

With that out of the way, here’s this week’s Social Media News that You can Actually USE!

  1. Finally going mobile-friendly, but on a collision course with Google’s mobile-first index [Case Study] – I put this one at #1 because THIS IS IMPORTANT! If you don’t understand what’s going on with this, send this to your webmaster. “Google has clearly explained that site owners should make sure their mobile URLs contain the same content as the desktop pages. Those mobile URLs will be the ones used for ranking purposes and to understand structured data.” And I thought the blocking of sites with popups on mobile was bad!
  2. 5 Influencer Marketing Myths from 2016 – Influencer marketing is when you get someone that your target market respects, with a lot of followers, to endorse or promote your brand, product or service.
  3. Instagram Users Can Finally Save Posts – One of my pet peeves with Instagram is that you can’t share a post. You still can’t, but this allows users to save posts like you can on Facebook. So, marketers, make sure to brand your Instragram pictures with your logo and/or your website URL so when users look back at what they’ve collected, your branding is front and center.
  4. Instagram Live Streaming Now Available for U.S. Users – Come on. Like you didn’t see this one coming. With the runaway success of Facebook Live Video, it was only natural that they migrate the live video feature to Instagram.
  5. Facebook Pages: Updated for Mobile, Better for Business – I’m sure you’ve noticed that your Facebook Business page has a slightly different look. It’s all because of the increased mobile usage. Oh, and BTW, Facebook in 2016 surpassed 1.7 Billion Monthly Active Users! Truly the most popular social network. I call them “Big Daddy”.
  6. Why You Should Use Tumblr for Marketing [Infographic] – You haven’t seen me mention Tumblr much, but it’s still active (Yahoo’s ownership didn’t kill it, surprisingly enough). Nevertheless, if you’re trying to reach the under 40 market, you need to consider adding Tumblr to your marketing mix.
  7. What does the Consumer Review Fairness Act mean for consumers and online reviews? – If this bill signed by either Obama or Trump, you will not be able to sue a disgruntled customer for writing a bad review online.
  8. The Next Wave of eCommerce: Instagram’s Shoppable Posts – “Buy Now”! Pinterest has them. Facebook has them. Now Instagram has them. Created to catch the impulse shopper. “I gotta have those boots!” People can shop right from Instagram. The ad connects to your shopping cart. Yes, it’s paid advertising, but when done properly, those impulse shoppers are the ones to go after. Don’t make people have to think too much about making a purchase.
  9.  The Best-Performing Words in Holiday-Themed Email Subject Lines – Interesting and very timely!
  10. Facebook Releases New ‘Parents Portal’ to Help Parents Educate Kids on Social Media Use – Trying to combat bullying and harassment.

Wow! This week I uncovered some important and critical news. I have no idea what will be out there for the next two weeks over the holidays, but I will be digging and weeding through whatever’s there. I’m going to start using different “themes” each month for my regular blog posts. January will be “Tips on what do to and not do in 2017”! Stay tuned!

Make 2017 Your Best Year Ever!

 

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