What you Need to Know about Creating Buyer Personas

target market personas

What is a Buyer Persona? It’s making up a description of what your perfect customer looks like. Detailing their demographics. You can have more than one target market. Some businesses are B2B (business-to-business) or B2C (business-to-consumer) or a combination of both. Here I’ll give you some examples of target market or buyer personas so you… Read more What you Need to Know about Creating Buyer Personas

5 Target Market Personas for Non-Profits

Define your target market

Unlike a for-profit business that usually has one main target market, maybe two, a non-profit has several – at least 5 distinct ones. These 5 target market personas need to be clearly identified and embraced. You need to get to know them – intimately. You also need to find them in the social media networks… Read more 5 Target Market Personas for Non-Profits