11 Steps to Effective Social Media Marketing

social media marketing

Social Media Marketing? Is that the same as Inbound Marketing? What is Content Marketing? How does it all fit together? How do I get Search Engine Optimization (SEO) Help! First off, though it seems extremely complicated, it really isn’t. All this newfangled marketing is just that — marketing. Marketing basics are still there. Just the… Read more 11 Steps to Effective Social Media Marketing

What you Need to Know about Creating Buyer Personas

social media networking

What is a Buyer Persona? It’s making up a description of what your perfect customer looks like. Detailing their demographics. You can have more than one target market. Some businesses are B2B (business-to-business) or B2C (business-to-consumer) or a combination of both. Here I’ll give you some examples of target market or buyer personas so you… Read more What you Need to Know about Creating Buyer Personas

5 Target Market Personas for NonProfits

Define your target market

Unlike a for-profit business that usually has one main target market, maybe two, a non-profit has several – at least 5 distinct ones. These 5 target market personas need to be clearly identified and embraced. You need to get to know them – intimately. You also need to find them in the social media networks… Read more 5 Target Market Personas for NonProfits