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What you Need to Know about Creating Buyer Personas

Marketing Strategy, Social Media Marketing, Target Marketing /

What is a Buyer Persona? It’s making up a description of what your perfect customer looks like — detailing their demographics. You can have more than one target market. Some businesses are B2B (business-to-business) or B2C (business-to-consumer) or a combination of both. Here, are some examples of target market or buyer personas to give you […]

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Local Small Businesses need these SEO tools

How to Market Local Brick-and-Mortars for Success: 3 Free Tools

Google, Local SEO, Search Engine Optimization, SEO, Social Media Marketing /

Endeavoring to market local brick-and-mortar businesses organically (non-paid) is actually fairly simple when you take advantage of these 3 free tools: Instagram, Google Business Profile, and Facebook. How one local business managed to increase Facebook reach when others were losing theirs… You may have read — and I’ve written on the subject — that due

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