Marketing

marketing efforts not working

Video: How do I Know if my Marketing Efforts are Successful?

Wouldn’t it be nice if as soon as you posted something on social media or wrote a great blog post you would get dozens of new customers coming through your door or visiting your website immediately? Maybe in an alternate universe. I wish today’s marketing were easier instead of getting more complicated every day. However, […]

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Do You Want to go Viral? Tell Stories that Provoke Emotions

Do You Want to go Viral? Tell Stories that Provoke Emotions

Here’s an excellent example of a viral video for a brand that actually rejected it. It’s what’s called “user-generated content”. A fan of a product or service creates a video, on their own, without prompting by the brand. But this is not about the brand but the power of telling stories that provoke emotions. About

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Have you Saturated Your Market? How to Expand Your Reach

Have you Saturated Your Market? How to Expand Your Reach

It happens. Sales go stagnant… not growing. You’re doing everything right… blogging… posting to social media… videos… monthly newsletters… basically everything you can do without spending extra cash… just sweat equity. You have no reach. However, traffic to your site hasn’t grown… you haven’t gotten any new Facebook likes or Instagram or X (formerly Twitter)

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