Endeavoring to market local brick-and-mortar businesses organically (non-paid) is actually fairly simple when you take advantage of these 3 free tools: Instagram, Google Business Profile, and Facebook. How one local business managed to increase Facebook reach when others were losing theirs… You may have read — and I’ve written on the subject — that due […]
How to Market Local Brick-and-Mortars for Success: 3 Free Tools Read More »
Unlike for-profit businesses that usually have one main target market, maybe two, nonprofits have at least 5 distinct ones. These 5 target market personas need to be clearly identified and embraced. Ideally, you need to get to know them — intimately. You also need to find them in the social media networks to be able
5 Target Market Personas for NonProfits Read More »
Blog is short for “web log”. Many people have them. They can be personal, casual blogs and then there are business blogs. A personal blog can be by anyone writing about what interests them – food, hobbies, politics, travel, religion, pets, etc. It’s a way to get your “voice” heard. For Business, however, it is…
What is a Blog and Why do I Need One for My Business to Succeed? Read More »
Many marketers make the mistake of jumping into blogging and posting or advertising on social media without considering who their target market is and what they want or need. Obviously, you must think about the customer and not about what you want to sell or what you like. When a potential customer lands on your
The Importance of Focusing on What Your Target Market Wants Read More »
It’s extremely frustrating when you have what you think is a great website, yet you’re not getting conversions. That is, visitors aren’t staying, they aren’t clicking on your offer, and worse yet, they aren’t buying. Whatever you’re doing to attract and drive visitors to your website is working, but they’re not doing anything once they
How the Right Copywriting on Your Website & Social Media Can Improve Results Read More »
TikTok is the favorite app for 13-15-year-olds and was the most downloaded app in 2022. It’s extremely tempting if you are trying to reach the younger generations. Unfortunately, it’s bad news and dangerous. Here is why, along with some data. Plus, President Biden recently signed a bill to ban TikTok if it’s not sold to
Fair Warning about TikTok: Why It’s Bad News. Delete it Now! Read More »
One thing small business owners need to understand is that everything they do online: website, social media pages, Google listings, everything is how people see your business. I see so many business owners make the same Branding Mistakes over and over again. It’s like they don’t care. It’s Your and Your Company’s Image that is
12 Branding Mistakes You Need to Stop Making Now! Read More »
Usually, when someone asks me if they should do paid advertising or otherwise spend money marketing, I say — do everything I teach you for 3 months organically (non-paid). Then look at your analytics and see what’s working and not working. At that point, you’ll know which networks are… Then it makes sense to spend
To Pay or Not to Pay: When You Should Start Spending Money Marketing Read More »
Branding in today’s digital age is way more than just having a nice logo, a catchy tagline, and a pretty website. I’ve been doing Internet marketing since 1995 and I’ve seen lots of “brands” come and go — some do well — and some fail miserably. Whether you’re just starting out or your business needs
How to Use Branding and Color for Your Online Image Read More »
Technology – you can’t live without it and sometimes it just doesn’t work like it should. We’ve all had computers crash and Internet connections die on us. So what do you do when technology doesn’t work right? I taught a client how to share her boss’s blog posts with Sendible and one time she emailed
When Digital Marketing Technology Doesn’t Work Right Read More »
