Marketing on Social Media with no Tactical Plan is Wasted Effort

having a tactical plan is smart

Have you ever planned a big trip? I’m talking about a longer-than-a-weekend vacation or a major relocation trip. It takes a good tactical plan to make the trip enjoyable and worry-free. Back in the mid ’80s, I had the opportunity to spend 21 days traveling by myself through Italy. I’d been working on an Italian… Read more Marketing on Social Media with no Tactical Plan is Wasted Effort

Don’t Dive in Without a Plan!

Don't dive in without a plan!

“If you fail to plan, you are planning to fail!” Ben Franklin said it first and it still holds true for every business. You cannot dive in with out a plan! It’s like taking a road trip – having a plan to guide you makes sense. Back in February of 2005, I embarked on a… Read more Don’t Dive in Without a Plan!

What Makes Your Business Different?

What makes your business different from the other guy, down the street, who does what you do? Before you can start marketing your business, you need to identify what your Unique Selling Proposition (USP) is. What makes you unique, better, different than your competitor. I recently gave a seminar on LinkedIn for the BBB and… Read more What Makes Your Business Different?