building trust and credibilty

Building Trust & Credibility in a World of Fake News

Building Trust & Credibility in a World of Fake News

Fake News, Social Media Marketing, Social Networks /

With so much fake and misleading news on social media (even Google Ads), who do you believe? Better yet, how do you, as a small business owner, build trust and credibility, promote your business, and stand out amid all the online chatter? Furthermore, how do you avoid or workaround when Google or a social network […]

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become known as an expert in your field

How to be Known as an Expert in Your Field

Blogging, Content Marketing, Social Media Marketing /

One of the benefits of good social media marketing is becoming known as an expert in your field. I say “field” because sometimes “industry” is too broad. For instance, my industry is “marketing and advertising”, but my “field” is digital marketing in specific. That’s my specialty and that’s what I want to be known for.

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