I always tout that one of the benefits of good social media marketing is becoming known as an expert in your field. I say “field” because sometimes “industry” is too broad. Like my industry is “marketing and advertising”, but my “field” is social media marketing in specific. That’s my specialty and that’s what I want to be known for.
So, how do you get known as a expert in your field?
The first thing you need to do is clearly define and understand who your target audience is. Once you get to know your target, you need to determine what their burning questions are. And sometimes, the questions are the most basic you could ever think of like, “What is a blog?” or “What is SEO?” or “What is Social Media?”
I hadn’t been on Quora for a while, so I went in there, updated my profile, updated the topics and lo and behold, I started getting emails with questions. They send me at least 5 a day. I was getting generic social media questions on average usage rather than marketing, so I changed my topics to “Marketing on Twitter” and “Marketing on Facebook”, etc. The more specific the topic, the better.
My real purpose for using Quora, besides, being known as the “social media lady”, is promoting my classes on YouTube as I’m trying to monetize the channel — YouTube pays me for people viewing the ads on the channel. So, after each answer that I provide, I put a Call-To-Action (CTA):
I also share it on Twitter and Facebook. Hey, extra exposure. Another feature on Quora is “upvoting” an answer.
Another tip on Quora is to be the first to answer the question. Don’t wait too long to answer a good question. If someone else beat you to the right answer, don’t bother.
LinkedIn is the next place you need to be on.
Your personal profile should be up-to-date as should be a recent, professional-looking head shot. Moreover, use all the space on your summary to highlight your expertise.
LinkedIn also has its own blog that anyone can contribute to. It’s not the best blogging platform, but it works. Make sure that you always add a CTA at end with a link back to your website. Also, link certain keywords back to your blog on those topics.
One of my time-saving tricks is to re-purpose my blogs from my site to LinkedIn. Just add a line at the bottom that this article originally appeared on on … with a link to the original article. That tells Google to give the original post more priority in searches.
So how do you justify the time involved?
It’s sweat equity and part of your marketing. You may not see results right away, but you’ll be surprised one day when you’re asked to speak at a group or get hired for a job because someone was impressed by your answers and what came up when they Googled you.