The main function of a website is to convert a visitor into a lead or a sale. It all centers on the the User Experience (UX). When you focus on your website’s user experience, you should see conversions and sales improve. It’s all about the consumer — they are in control! Nevertheless, you need to …
How to Improve the User Experience on Your Website to Increase Conversions Read More »
Email marketing is still one of the most effective methods of reaching current and potential customers. However, its effectiveness depends on several factors. Here are some metrics to watch for as well as some strategies to incorporate. Email Open Rate You’re not going to sell anything if people won’t even open your email. The more …
Email Marketing Still Works! Here’s What You Need to Know… Read More »
You came up with a brilliant idea, set up a website and placed ads on Facebook. However, your marketing is failing. The ads are not working. It’s not the network’s fault. There could be several factors why your marketing isn’t working. They fall into 5 major categories. This, of course, takes into consideration that you …
5 Reasons Why Your Marketing is Failing and How to Fix the Problem Read More »
