From Lead Generation to Lead Capturing – the Role of the Website

I’ve heard many complaints like, “I’m on social media, but it doesn’t work.” Usually, when I dig deeper, I find that they’re just not using it properly. More than likely, their lead generation system is not set up correctly or they don’t have one at all. When done correctly, social media marketing is one of the… Read more From Lead Generation to Lead Capturing – the Role of the Website

Email Marketing Still Works! Here’s What You Need to Know…

Email Marketing Still Works! Here's What You Need to Know...

Email marketing is still one of the most effective methods of reaching current and potential customers. However, its effectiveness depends on several factors. Here are some metrics to watch for as well as some strategies to incorporate. Email Open Rate You’re not going to sell anything if people won’t even open your email. The more… Read more Email Marketing Still Works! Here’s What You Need to Know…

What are the Most Effective Methods for Successful Lead Conversion?

effective marketing channels for lead conversion

A recent study by Ascend2 is Building Relationships for Lead Conversion. During the week of June 8, 2020, they surveyed 263 marketing professionals and they came up with interesting results. Actually, it’s not surprising to me as this is what I write and teach all the time. Social media (58%), email marketing (49%), and website/SEO (44%) lead the… Read more What are the Most Effective Methods for Successful Lead Conversion?

How Effective is Social Media for Generating Quality Leads?

How effective is social media for generating quality leads?

Very. When done properly. Social media can be very effective in generating quality leads. However, it takes planning, preparation, posting, participation, persistence, patience and perseverance. Yes, the 9 P’s of Social Media Marketing! A mistake that I see many companies make is trying to do it fast, off-the-cuff or trying to take shortcuts. They don’t… Read more How Effective is Social Media for Generating Quality Leads?