In today’s AI-driven search world, your company’s online reputation becomes a major factor. This is beyond your Online Image of which I wrote about here. You may have noticed Google’s AI Overviews (AIOs) when you do a Google search. When it comes to Search Engine Optimization (SEO), Google is still the main, go-to search engine. […]
GOOGLE and AI SEARCH: How REVIEWS Factor In Read More »
Nothing like waking up in the morning to a social media emergency! This is when you get a notification from one of your social media accounts and it’s not good. What’s a Social Media Emergency? When you wake up to find that some evil person: This happened to the Christian ministry I used to work
What is a Social Media Emergency? (And What to Do About it!) Read More »
Your online reputation can change from good to bad in seconds. Some time ago, a gal who was looking for a job, Googled her name and a sad story of a little girl that was kidnapped in Europe came up. Same name, different person. She asked me, “What can I do about it?” Not easy.
Social Media and Your Personal Online Reputation Read More »
One of the benefits of good social media marketing is becoming known as an expert in your field. I say “field” because sometimes “industry” is too broad. For instance, my industry is “marketing and advertising”, but my “field” is digital marketing in specific. That’s my specialty and that’s what I want to be known for.
How to be Known as an Expert in Your Field Read More »
