What does search engine optimization — Local SEO — look like for local, brick-and-mortar businesses in 2025? Between Google, AI, schema, backlinks, and technical SEO, it’s not just confusing, it’s overwhelming! Here’s what you need to know to get optimized so that people will find your local business when they need what you have to […]
Local SEO Tips for a Profitable and Prosperous 2025 Read More »
Endeavoring to market local brick-and-mortar businesses organically (non-paid) is actually fairly simple when you take advantage of these 3 free tools: Instagram, Google Business Profile, and Facebook. How one local business managed to increase Facebook reach when others were losing theirs… You may have read — and I’ve written on the subject — that due
How to Market Local Brick-and-Mortars for Success: 3 Free Tools Read More »
The main social media networks: Facebook, LinkedIn, Twitter, Instagram, Pinterest, and YouTube, each have very powerful internal search engines and algorithms that rival Google. Here are some easy tips to help you optimize your social media profiles to get found when someone is searching for what you have to offer. If you don’t have your
Get Found On Social Media – they’re as Powerful as Google Read More »
“Home Page”, “About Us”, “Contact US” – these are SEO opportunities wasted.
SEO Tip: “Home” is not your Company Name Read More »
You don’t need to be an Einstein to be successful at online marketing. You just need to know how it all works together and the steps to take to effectively market your business online. What is the Magic Formula for Successful Online Marketing? It’s that simple. Watch this video: Google still owns search. Google has
The Magic Formula You Need to Know for Online Marketing Success Read More »
This is a classic post, but it’s still VERY relevant! I once did a consult for an auto repair shop in the Phoenix Valley. He had poor SEO and needed to boost the business to his local, brick-and-mortar shop. He had some social media profiles setup, but had no idea what to do with them.
An SEO Tale of 2 Auto Repair Shops Read More »
There are lots of keyword tools available to help you optimize your website and social media profiles with the most effective keywords for your business. The one I’ve always recommended is the Google Keyword Planner, which is part of Google Ads. Though it’s free to use, if you’ve never used it before, you have to
7 More Keyword Tools to Help Optimize Your Website Read More »
