Archive for social marketing

Q&A: Do I Have to Follow Back Everyone Who Follows Me on Social Media?

Reading Time: 4 minutes

Someone asked, “Should I follow back everyone that follows me on social media?” It depends. I explain in this video:

Below is the full transcript of “Should I follow back everyone that follows me on social media?”:

Should I follow back everyone that follows me on social media?Someone asked, “Should I follow back everyone that follows me on social media?” It depends. Let me explain. On Facebook, a business can’t follow a person. They can thank a person for liking their page — especially if they’re trying to get the first 30 or 100 likes. You get added features at those benchmarks. On LinkedIn, you connect with people who would be potential clients and/or referral sources and you don’t have to accept every invitation to connect. Twitter is the only network with a culture where people expect to be thanked for following you, retweeting – that is sharing a tweet with their followers — or mentioning – aka a “shout out”. You don’t have to follow everyone back. Here’s how you can judge who to follow or who to ignore on Twitter.

Are they in your industry or a related industry? Look to see how many tweets they’ve made and how many followers they have. Are they sharing content that is of value to you or your target market? You also want to follow influencers and newsmakers — the folks with a lot of followers and are actively tweeting.

Look at when they joined Twitter and when they last tweeted. They could be a newbie. If you like what they’re posting, by all means, follow them back. Basically, everyone starts off as a newbie – following a lot of people to get noticed; then as you share good, quality content, you become a relationship builder with more or less an even follower to following ratio. And that’s the idea — you want build relationships.

You eventually become a newsmaker. OK, you might not get to the millions of followers like Forbes has, but you’ll have more followers than you are following. At this point, you can be choosier as to who you follow back.

Beware of the fake accounts. They usually are an egghead – they haven’t uploaded a picture or logo; they may have many followers, but a couple of tweets. You can just ignore these folks. There are also the ones that want to sell you something. You don’t need to thank these either or follow them back, unless you may be interested in what they’re selling.

You may encounter information gatherers. These folks follow a lot of people, but they don’t tweet much and they don’t have nearly as many followers as the number of people they are following.
Basically, if they’re not tweeting – and tweeting recently and a least something daily, they’re not worth following. Which brings me to the point that, if you’re not tweeting regularly, you’re not worth following!

What about Instagram? Well, same thing applies. Do you like what they’re posting? If so, then follow them back. On Instagram, you can only like or comment on a picture or a story that someone shared. On both Twitter and Instagram, you an always unfollow someone if you don’t like what they’re posting.

Hey, and if you have a burning social media, SEO or content marketing question, please either comment below or shoot me an email! Thanks for watching & my goal is to help you get social savvy!

If you still don’t get how all this works, check out the Social Media Marketing Resources at Your Social Savvy Solution!

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Know, Like & Trust: Getting the Best From Your Social Marketing

Reading Time: 3 minutes

Building Credibility & Trust onlinePeople buy from whom they know and trust. Before they get to know you, the have to notice you. Before they trust you, they have to also like you.

You get noticed on social media by using the right strategy and tactics. People start to like you because you show a human side.

Social Marketing is not about B2C or B2B – it’s about P2P – People-to-People.

Clients become clients because they trust you and your business. ~Jay Izso in Social Mediaology

To get those people to actually like you and your business you have to be social! You have to show a personal side!

It’s like when you join a local networking group or a chamber of commerce – you get what you put into it.

Build your network the natural wayIf you join a group, but don’t participate in any of the events, no one is going to know who you are. It’s the same concept online. You can build a website and set up your social pages, but if you’re not engaging with people — your current or potential clients — it’s like having a billboard in the middle of the ocean. It may be seen by a passing ship, but that’s it.

Can’t I automate it?

You can automate a lot of the media, but you still have to be social! And you still have to blog 3x a week!

There are lots of free tools out there to help make being social easy. My favorites are Feedly.com to curate and sort articles to share, HootSuite to share and schedule out to the social networks and TweetDeck to manage Twitter.  In 30 minutes a day, you say hello, thank you, wish friends & connections a happy birthday or work anniversary, share interesting content, throw out a free tip or two and collect information for yourself. You’ve touched dozens of people in 30 minutes when it would have taken you hours if not days of phone calling to do the same.

Why can’t I just pay for advertisements on the networks and on Google?

Sure, if you have a lot of money. The majority – and it’s a large majority – of searchers will go to the unpaid Organic search results because they don’t trust the paid ads! Also, people become oblivious to the ads in the social networks. The savvy Internet user knows that to get to the top of the organic search results, that site has to have lots of the information they’re looking for. You get on the top of the organic search by blogging 3 x a week (can’t say that enough) and being social. It all works together. (Read: An SEO Tale of 2 Auto Repair Shops)

It’s people not businesses who are in control. Get to know your people. Download the free Define Your Target Market Workbook.

We can teach you how to manage it all in 30 minutes a day! Check out our classes here!

We make social media marketing make sense and show you how you can make it work for you!

Giselle Aguiar, AZ Social Media WizGiselle Aguiar
AZ Social Media Wiz Consulting, Training & Implementation

Click here to schedule a free 30-minute phone consult and analysis.

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Social Media Marketing Strategy: Think Like Your Target Market

Reading Time: 3 minutes

One of the stumbling blocks that many small businesses face when delving into social marketing is that you’re too attached to your business. You know your product, service or industry inside and out. You feel it’s the best and greatest. You think your website is gorgeous, your social media pages are cool and your marketing materials are perfect. And that’s the problem–to your target market it may not be.

Step back and take an Objective Look at You and Your Business.

Is your target market finding you?

Does your target market get frustrated when they get to your site & they don’t find what they need?

I really learned to do this when I was unemployed. One of the hardest thing to do is to market yourself — even as a marketing professional — because to you’re too attached to yourself. You need to look at everything objectively. Step back and look at it all through the eyes of your target market. (If you haven’t clearly defined your target market, you need to read this: Defining Your Target Market Persona.)

Everything means your website, social media business pages and profiles, business cards, brand, logo, collateral material. Ask yourself these questions:

  • Is it pleasing to the eye? Just because you like the colors doesn’t mean that everyone else does. Is it too busy? Is it too wild or loud? Is it too plain?
  • Do all pictures and graphicsconvey the brand nicely? Are they cropped right? Are they the right size and not fuzzy? You only have one chance to make a first impression.
  • When someone lands on the page – whether it’s your website, social network page or blog – do they know what it’s about, what you do, and how you can help them? Are the “about” sections complete?
  • Is your call-to-action visible or do people have to scroll down to see it? What do you want a person to do when they get to your site? Is it confusing? It may seem simple to you, but then you’re the expert, your target is not.
  • Is it easy to navigate? The last thing you want is someone getting lost in your site and giving up when they can’t find what they need.

Think like the Searcher

Eureka! I found it!

Eureka! I found it!

  • What are their pain points?
  • What will they enter in the Google search box to get to your information.
  • Are you providing the information they’re looking for?
  • Do your posts, headings and tag lines peak their curiosity?

It’s not all about You!

It’s about what you can do for your potential customer!

It’s about being helpful. It’s about getting that “happy camper” customer what they were looking for!

What are they going to find at their “Zero Moment of Truth?”

Zero moment of truth is that instant when you grab your laptop, mobile phone, or some other weird device and start learning about a product or service you’re thinking about trying or buying. (“Youtility: Why Smart Marketing Is about Help Not Hype” by Jay Baer– I highly recommend it!)

That’s what Inbound Marketing is — being found when your target market is looking for what you have to offer.

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