social marketing

target market - focus on people first in your online marketing

Social Media Marketing Strategy: Think Like Your Target Market

One of the stumbling blocks that many small businesses face when delving into social marketing is that you’re too attached to your business. You know your product, service or industry inside and out. Who you really don’t know is your target market. You feel your product or service is the best and the greatest. You […]

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Social Media followers for social proof

Q&A: Do I Have to Follow Back Everyone Who Follows Me on Social Media?

Someone asked, “Should I follow back everyone that follows me on social media?” It depends. Let me explain. Each Social Media Network is Different… They each have their own culture. What’s cool to do in one may be a no-no in another. Here’s a rundown of following Facebook Someone asked, “Should I follow back everyone

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