social marketing

Social Media followers for social proof

Q&A: Do I Have to Follow Back Everyone Who Follows Me on Social Media?

Q&A Videos, Social Media Marketing /

A small business owner once asked me, “Should I follow back everyone who follows me on social media?” It depends. Let me explain. Each Social Media Network is Different… They each have their own culture. What’s fine to do in one may be a no-no in another. Here’s a rundown of the following best practices. […]

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target market - focus on people first in your online marketing

Social Media Marketing Strategy: Think Like Your Target Market

Internet Marketing, Social Media Marketing, Social Networks /

One of the stumbling blocks that many small businesses face when delving into social media marketing is that they’re too attached to their business. You know your product, service, or industry inside and out. Who you really don’t know is your target market. You feel your product or service is the best and the greatest.

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