UX

Improve your website's User Experience UX

How to Improve the User Experience on Your Website to Increase Conversions

The main function of a website is to convert a visitor into a lead or a sale. It all centers on the the User Experience (UX). When you focus on your website’s user experience, you should see conversions and sales improve. It’s all about the consumer — they are in control! Nevertheless, you need to […]

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target market - focus on people first in your online marketing

How to do Market Research Your Target to Get Good Results in Your Marketing

Whenever I’m over on Quora looking for questions that people are asking regarding digital marketing, I always see someone complaining that their marketing or advertising on Facebook or Google isn’t working. Many blame the platform. Hint: It’s not the platform’s fault! Usually, it’s one or more factors in the marketing planning process that the advertiser

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