UX

Improve your website's User Experience UX

How to Improve the User Experience on Your Website to Increase Conversions

Websites /

The main function of a website is to convert a visitor into a lead or a sale. It all centers on the User Experience (UX). When you focus on your website’s user experience, you should see conversions and sales improve. It’s all about the consumer — they are in control! Nevertheless, you need to control […]

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target market - focus on people first in your online marketing

How to do Market Research Your Target to Get Good Results in Your Marketing

Marketing Strategy, Target Marketing /

Whenever I’m over on Quora looking for questions that people are asking regarding digital marketing, I always see someone complaining that their marketing or advertising on Facebook or Google isn’t working. Many blame the platform. Hint: It’s not the platform’s fault! Usually, it’s one or more factors in the marketing planning process that the advertiser

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