The main function of a website is to convert a visitor into a lead or a sale. It all centers on the the User Experience (UX). When you focus on your website’s user experience, you should see conversions and sales improve. It’s all about the consumer — they are in control! Nevertheless, you need to …
How to Improve the User Experience on Your Website to Increase Conversions Read More »
One of the stumbling blocks that many small businesses face when delving into social marketing is that you’re too attached to your business. You know your product, service or industry inside and out. Who you really don’t know is your target market. You feel your product or service is the best and the greatest. You …
Social Media Marketing Strategy: Think Like Your Target Market Read More »
WordPress is one of the most popular website and blogging platforms. This article explains why I prefer WordPress. One of the reasons is the availability of thousands of free and premium WordPress plugins. What is a Plugin? Plugins are add-ons to the WordPress (WP) operating system that add functionalities to a website or blog. Think …
Free WordPress Plugins to Save Time and Simplify Life Read More »
You’ve got a sharp-looking website for your business, you’ve determined who your target market is, and figured out a fantastic offer to start generating leads and grow your email list. Now, you need an effective landing page. What makes a landing page different from your other pages? Here are the elements of a “perfect” landing …
What is a Landing Page and What Makes an Effective One? Read More »
