Archive for Google Analytics

Top 10 Best Marketing and Social Media News of the Week 1/20/17

As I’m writing this, I’m watching Donald Trump be sworn in as our 45th President. As expected, in Social Media News, the Inauguration is dominating the social networks. Even on Twitter, @POTUS (President of the U.S.) and @FLOTUS (First Lady of the U.S.) has a transfer of power today. Former President Obama will be @BarackObama and Mrs. Obama will be @MichelleObama. Though Donald Trump will keep his @RealDonaldTrump account. He administration will be using @POTUS and the new First Lady will be using @FLOTUS. All of the prior tweets sent by these accounts will be transferred to @POUTS44 and @FLOTUS44 respectfully. @VP will go to @VP44.

Social Media didn’t come to be until after Obama first took office. He embraced it with doing Google Hangouts, Twitter chats and using other social platforms. Now, President Trump was already using social media mostly because of his TV show, The Apprentice. Moreover, he said recently,

“If the press were honest, which it’s not, I would absolutely not use Twitter. I wouldn’t have to.” ~President Donald Trump

He understands the power of Twitter.

NBC News reporter Kelly O’Donnell reports that transition officials say that while the administration will take control of the @POTUS account, Trump himself will stick to tweeting from his personal account. ~Mashable

And, he has a new secure phone!

Besides the Inauguration, here’s what I found in Social Media News this week….

  1. 5 Local SEO Mistakes to Avoid in 2017 – If you’re a local, brick-and-mortar business, you need read this. When someone searches for _____ “near me”, Google bases the result on the searcher’s GPS and the businesses’ listing on Google. If for whatever reason,  your listing is wrong, you will not come up in the search results! Go to Google My Business to check your location and make sure your listing is complete with relevant keywords and use pictures! If you need help with this, please schedule a coaching session.
  2. 5 Brands Doing Cool Things on Social and What You Can Learn From Them – Nonetheless, keep in mind that these brands have huge marketing budgets. However, strategies and tactics in social media and content marketing that work only need a little creativity and cleverness.
  3. Facebook’s Algorithm Invites Marketers to Step It Up: Here’s Why – Keeping up with Facebook’s algorithm changes (that is what comes up in user’s newsfeed) is a challenge. Despite that, we marketers need to keep up with it otherwise, everything posted on Facebook is wasted. Just posting stuff on Facebook at random or willy-nilly is not going to work. You must have a strategic plan for both content marketing and social media posts.
    Make 2017 Your Best Year Ever!

  4. 6 Reasons Why Your Landing Page Has a High Bounce Rate – A Landing Page is a web page used exclusively to promote an offer and convert a visitor into a lead. It is void of distractions like links to other pages.
  5. 6 UX principles marketers can’t afford to overlook – “UX” stands for “User Experience“. You have to see everything from your potential customers’ point of view.
  6. The Power of Geofencing and How to Add it to Your Marketing [Infographic] – One of my first clients was a restaurant in Chandler near the I-10. The owner asked me if there was a way to have a message pop on their cell phones when they were passing by on the highway. At that time, there wasn’t. Now there is. That’s Geofencing. “Geofencing is a location-based marketing tool that enables more active consumer focus.”
  7. What Is the Difference Between White Hat and Black Hat SEO? – I find it hard to believe that so many years after Google’s first algorithm change (Panda), there are still “SEO services” using Black Hat SEO tactics. It’s important that you, as a small business owner, know the difference. Otherwise, your website can suffer when it comes to SEO ranking! There’s a right way and a wrong way to do SEO. Make sure you do it the right way.

  8. 3 Ways to Find New Opportunities with Google Analytics – Google Analytics may seem daunting to some of you, nevertheless, it’s a very useful, free tool! It’s worth understanding how to use it.
    What You Need to Know About Social Media and Website Analytics
  9. 3 Reasons why you can Safely Ignore your Competitors’ Traffic Metrics – I remember a client once who was in a very competitive industry and she was obsessed with one particular competitor. I can understand how this can waste valuable time. Sure, you should know what your competition is doing in regards to how many blog posts they are publishing each week; how often are they tweeting or how many likes they have on Facebook. Focus on the customer.
  10. 3 Considerations for Increasing Engagement With Your Content – To effectively engage people with your content, you need to understand your target audience.

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How to get SEO for a new Website?

Search Engine Optimization (SEO) – everyone with a website wants it. Yet, it can sometimes be elusive if not done properly.

Now, I am assuming that you have a finished website optimized for the search engine properly by a webmaster worth their salt.

So what do you do to have a brand new site get found on Google?

There are 3 Crucial Strategies to Obtain SEO on a new site:SEO is more than just an optimzed website

  1. Content: Your pages need to be optimized with the relevant keywords. Then you have to blog. And in the beginning, since you’re starting from scratch, you should blog daily if at all possible. Google wants fresh relevant content written for the human reader in natural language. The more often you blog, the happier you make Google in feeding it what it wants.
  2. Social Media: Set up keyword-optimzed business profiles in the 6 major networks: Facebook, Twitter, LinkedIn Company Page, Google+, Pinterest and YouTube. Each one of these will have a backlink to your website and every time you write a blog post, you must share it on all the networks.
  3. Have Patience and Perseverance: It doesn’t happen over night. Depending on your industry, competition, how often you blog, the quality of your content and your activity on the social networks, it may take from 1.5 – 6 months to start seeing results. Yeah. It takes work. But if you don’t have a budget to hire someone to do it for you, you have to learn how to do it yourself. It’s not that difficult if you have the right tools, understand how it all works together and plan your strategy and tactics.

Start with this free Social Media Marketing Mini-Course which explains the basics:

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5 Tips for Getting Traffic to Your Website

You’ve built your website. It’s gorgeous. Now how do you get people to visit it? Better yet, how do you get potential customers to visit it? Getting traffic to your website takes effort including creating compelling content regularly, like blogs and videos, and being active in social media.

Clearly define your target marketFirst you need to clearly define your target market (Get a free Workbook here).

Picture your perfect customer. That’s who you want to attract. That’s who you’re going to write content for and who you want to please. What do they want to know? Answer their questions.

Next you have to plan out what type of content you’re going to create:

  • Blog posts
  • Videos
  • Podcasts
  • Graphics

Take into consideration, besides your target, you or your team’s talents and skills. The easiest and quickest form of content is blog posts. Blogging is the fresh, relevant content that the Google search engine is looking for. Videos take a bit more planning, but today with tools like Vine, Instagram and your cell phone, you can quickly create short marketing videos. (We have a class each month on how to do them. Check our schedule for the next one.) Podcasting is audio recordings. You need a channel to broadcast on. Graphics can be pictures or infographics with informative data. You should blog optimally 3x a week to really drive traffic to your site – no fewer than once a week!

You can easily share someone else content by embedding it into your blog post, which will also save time. You’re not stealing the content, but sharing it. Always give proper credit and attribution unless it’s a free-use, public-domain graphic. Site the source and link to it. (This actually helps with SEO as a relevant external link.)

Third, you need to distribute the content or promote it using social media.

Share your blog posts instantly with the free WordPress tool, JetPack. One of those should always be Google+. Everything shared publicly on G+ gets indexed in the Google search engine. Pin any pictures or videos from your blog page to Pinterest. The link to the page goes with it so when someone clicks twice on the pin, they go to your site (also helps with SEO). Share it more than once. Schedule it out with tools like HootSuite a week or so later.

Then, monitor and measure. Every month, you need to review your site statistics:

  • Which sites brought you the most visitors?
  • Monthly visitor count should be steadily increasing month after month if you are following the steps noted above. You’ll notice that if you skipped a week of blogging, your visits went down.
  • Which posts and pages were the most popular? Write more like those.
  • WordPress.com advanced sites stats or Google Analytics can give you even deeper statistics like how long visitors stayed on your site, the bounce rate – if they came and left immediately, and page views.

The longer a visitor stays on your site, the higher the chance they’ll take some action.

Always have some sort of Call-To-Action (CTA). The best thing is a freebie where they have to enter their email address to get it. This converts a visitor into a lead. This gives you a conversion rate – if 100 people came to your site, but only 10 clicked on the offer, then you have a 10% conversion rate.

Lastly, adjust your marketing plan – strategy and tactics – based on your analytics.

Doing this monthly helps you keep control your marketing. Look ahead to then next month. What’s coming up? What’s going to be trending, like awareness and observance days? Take advantage of this by spinning your marketing message to be relevant to what’s trending. (Check out the Calendar-at-a-Glance.)

Not sure what if you got everything set-up correctly? Not getting traffic to your website like you’d hope? Click here to schedule a free 30-minute phone consultation and analysis.

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Why You Should Care About Analytics and Insights?

Insanity: Doing the same thing over and over again expecting different results.

Google Analytics monthly serivceWe all know the definition of insanity. Then why are you doing social media without checking your analytics and insights?

You should be checking your social media analytics and insights monthly. They tell you:

  • The demographics of your fans and followers – this is important – are they your target market
    • Where they are located – if you’re local, you want a good majority in your local area. If they’re not, then you need to change your strategy and tactics to attract people closer to home.
    • Age and gender – Do they represent your target? You “talk” to different age groups and men and women
  • Which posts got the most engagement? – Reach/Impressions are nice, but they tell you how many people had the potential to see your post. Engagement is likes, shares and comments.
  • Which types of posts got the most engagement – pictures, videos, text, links.

All these tell you what’s working and what’s not working. If what you’re doing is not reaching your target, then you need to adjust your marketing plan accordingly. (You do have a marketing plan, right?)

Your websites analytics and statistics give you valuable information also:

  • How many unique visitors you had in any given time frame
  • How many pages each visitor looked at while they were on their site
  • Which sites referred users to your site – social media and the search engines – this helps you plan your social media strategy. You focus on the networks that are driving people to your site
  • Which are your most popular posts and pages – give them more of what they like!
  • What they clicked on
  • Bounce rate – this is a Google Analytics feature which measures how long someone stayed on your site. You want this under 50%. You want visitors to stay on your site as long as possible reading other posts, looking through your information. The longer people stay on your site, the more likely they are to buy something.

Each of the major networks offer analytics for business pages and accounts. There’s a free Google Analytics plugin for WordPress by Yoast.

If you don’t know where to find your stats, then you need to take our Analytics Class which is available in our Full-Access Members Only site.

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