How do you know if your marketing efforts worked? What’s nice about today’s digital marketing is we have access to a lot of data – free. It’s imperative that you track your marketing efforts and review your data monthly. Don’t get nervous. You don’t need a degree in calculus or statistics to understand analytics and insights. I’ll explain everything… Read more How to Measure Your Marketing Success
Wouldn’t it be nice if as soon as you posted something on social media or wrote a great blog post that you would get dozens of new customers coming through your door or visiting your website immediately? Maybe in an alternate universe. I wish today’s marketing were easier instead of getting more complicated every day.… Read more Video: How do I Know if my Marketing Efforts are Successful?
Whether you call them shoppers, consumers, buyers, clients or patients they are your customers. Whether your customer is a business (B2B) or an individual (B2C), they are still your customers. Back in the day, if you owned a shop on main street, you knew your customers by name — even if they only came in once… Read more Get to Know Your Customers Using Free Social Media Tools
What do you want to accomplish with your social media marketing? Got you thinking, right? Well, successful social media marketing starts with setting goals and metrics — and they have to be SMART goals. I see too many small business owners just diving into social media marketing without planning anything. You can’t have a plan… Read more Successful Social Media Marketing Starts with Goals and Metrics
Insanity: Doing the same thing over and over again expecting different results. We all know the definition of insanity. Then why are you doing social media without checking your analytics and insights? You should be checking your social media analytics and insights monthly. They tell you: The demographics of your fans and followers – this… Read more Why You Should Care About Analytics and Insights?