Analytics

Why You Should Care About Analytics and Insights?

Analytics

Insanity: Doing the same thing over and over again expecting different results. We all know the definition of insanity. Then why are you doing social media marketing without checking your analytics and insights? During the first week of each month

How to do You Measure Your Social Media Marketing Success ROI or KPI?

How to Measure Your Marketing Success in 2019

How do you measure your marketing success (or failures)? How do you know if your marketing efforts worked?  What’s nice about today’s digital marketing is we have access to a lot of data – free. It’s imperative that you track your marketing

What is a Bounce Rate in Google Analytics and How to Improve Yours

Google analytics bounce rate

Google launched Google Analytics as a service in 2005 and one of the components it measures is the Bounce Rate. It is a measurement of how long a visitor stays on your website. At first, I understood it to be

Video: How do I Know if my Marketing Efforts are Successful?

Marketing Success

Wouldn’t it be nice if as soon as you posted something on social media or wrote a great blog post that you would get dozens of new customers coming through your door or visiting your website immediately? Maybe in an

Successful Social Media Marketing Starts with Goals and Metrics

who's your customer?

Success means different things to different people. Successful social media marketing means increased sales, exposure and repeat customers. What do you Want to Accomplish with your Social Media Marketing? Got you thinking, right? Well, successful social media marketing starts with

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