Social Media Marketing Strategy: Think Like Your Target Market

target market

One of the stumbling blocks that many small businesses face when delving into social marketing is that you’re too attached to your business. You know your product, service or industry inside and out. You feel it’s the best and greatest. You think your website is gorgeous, your social media pages are cool and your marketing… Read more Social Media Marketing Strategy: Think Like Your Target Market

Video Becoming more Important for Twitter

Video is hot and Twitter is not getting left behind. Twitter competes directly with Facebook and since Facebook has embraced videos, Twitter could not be far behind. However, it’s only on their mobile app. In this video, Jay Baer explains how you can take advantage. Yes! Longer videos – more than just a few seconds.… Read more Video Becoming more Important for Twitter

The Truth on Social Media Metrics from Jay Baer [Video]

With social media, it’s not all about likes and shares – it’s about metrics. In this video. Jay Baer explains the importance of social media metrics. If you really want to know what value social media is providing, you have to do the work. Insights always require effort, and it’s important to remember that the… Read more The Truth on Social Media Metrics from Jay Baer [Video]

The Power of Now – How Technology Changed Marketing

Technology – you either love it or hate it, but you have to use it or get left behind. I came across this video of Jay Baer of Convince and Convert and New York Times bestselling author of “Youtility” where he explains how technology and its immediacy has changed marketing. The Power of Now: The… Read more The Power of Now – How Technology Changed Marketing

The Importance of Quality Images – Video – Jay Baer

Jay Baer, author of “Youtility”, explains the importance of quality images in blog posts and social media. A lousy graphic will hurt your online image. Remember, a picture is worth a thousand words. “Visuals are more powerful than words! Without visuals, no one is going to see those words…” – Jay Baer The Importance of… Read more The Importance of Quality Images – Video – Jay Baer