Archive for Jay Baer

Video Becoming more Important for Twitter

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Twitter Embraces VideoVideo is hot and Twitter is not getting left behind.

Twitter competes directly with Facebook and since Facebook has embraced videos, Twitter could not be far behind.

However, it’s only on their mobile app. In this video, Jay Baer explains how you can take advantage.

Yes! Longer videos – more than just a few seconds. It partnered with Meercat for Live Video Streaming, but it doesn’t record it.

Now, YouTube also offers live streaming with Google+ Hangouts.

We can help you put together your Twitter or generic video strategy. Contact us for a free 30-minute phone consultation.

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The Truth on Social Media Metrics from Jay Baer [Video]

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YouTility by Jay BaerWith social media, it’s not all about likes and shares – it’s about metrics.

In this video. Jay Baer explains the importance of social media metrics.

If you really want to know what value social media is providing, you have to do the work. Insights always require effort, and it’s important to remember that the goal is not to be good at social media, it’s to be good at business as a result of social media.~ Jay Baer

Sure you get some free analytics and insights, but they’re just “scratching the surface” of the data that you can obtain about your fans, followers.

Reviewing your analytics, insights and metrics should be done monthly. This will help you to plan your marketing efforts for the next month.  If you need help with analyzing your social media efforts, we’ve got a new service that provides comprehensive reports along with coaching and planning for the next month. Contact us!

The Power of Now – How Technology Changed Marketing

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YouTility by Jay BaerTechnology – you either love it or hate it, but you have to use it or get left behind. I came across this video of Jay Baer of Convince and Convert and New York Times bestselling author of “Youtility” where he explains how technology and its immediacy has changed marketing.

The Power of Now:

The Power of Now is…

  • A disgruntled customer instantly leaving a review online.
  • Word of mouth is not 1-to-1, but 1-to-thousands
  • Every customer is a reporter

Speed wins in modern business.

Businesses are transformed by technology from the phone, the fax machine, the web, email and now social media.

Social Media changes how we market not at people but with people.

Having tools gets you nowhere. Be social, don’t just do social media.

Twitter is not a place to send our mini press releases.

Facebook is not a fancy Yellow Pages ad.

After you watch the video, think about how you’ve adapted to technology. Now realize that you need to adapt to the new way of marketing and socializing with your potential and current customers.

Learning how to market your business effectively in social media is easy! It’s like learning how to drive a car.

I can teach you how you CAN manage your social media marketing in 30-minutes a day! 1-on-1, in a group or via the Internet. Catered to your business and industry. Give me a call: 602-738-1700

Giselle Aguiar
Social Media Marketing Trainer & Strategist


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The Importance of Quality Images – Video – Jay Baer

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Jay Baer, author of “Youtility”, explains the importance of quality images in blog posts and social media. A lousy graphic will hurt your online image. Remember, a picture is worth a thousand words.

“Visuals are more powerful than words! Without visuals, no one is going to see those words…” – Jay Baer

The Importance of Quality Images (video)

As part of your digital marketing, you have to craft good visuals. Especially when sharing on social media. When the graphic shows up in your Facebook, Google+ and LinkedIn updates, a quality picture will show that there’s quality content in the blog post.

It pays to invest in a good graphic artist. Remember it’s your online reputation and image that’s at stake.

We can help you enhance your online image. Contact us for a free 30-minute phone consultation and analysis.





Customer Service and Social Media

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cox_tweetCustomer service has gone real-time. With the increased use of social media, people are more likely to tweet a question or post a complaint on Facebook before picking up the phone. It’s up to the businesses to monitor their social media – either their brand, user name, or a hashtag.

A few months ago, I decided to switch from one Internet Service Provider (ISP) to another. I was calling Cox and I was on hold for 20 minutes. I expressed my frustration on my personal Facebook page which is connected to my personal Twitter account. I “tagged” Cox. That means I used their Twitter “handle” (username) in the post. They saw it. About a minute later, I got through. Still, this helped their “Customer Care” department see that they have a hold problem.

Customer service and social media go hand-in-hand.

Jay Baer, of Convince and Convert and author of “YouTility” did a short video:

If your social media pages are not monitored properly, a customer service request can go unnoticed for days and that’s bad. It’s crucial that you monitor activity daily on your social pages and respond in a timely and appropriate manner to customer service inquiries, issues and complaints. You need to diffuse the bad and highlight the good.

You can monitor and manage our social media in 30 minutes a day! I can show you how. Contact us for a free 30-minute phone consultation and analysis.


Social Media Marketing Strategy: Think Like Your Target Market

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One of the stumbling blocks that many small businesses face when delving into social marketing is that you’re too attached to your business. You know your product, service or industry inside and out. You feel it’s the best and greatest. You think your website is gorgeous, your social media pages are cool and your marketing materials are perfect. And that’s the problem–to your target market it may not be.

Step back and take an Objective Look at You and Your Business.

Is your target market finding you?

Does your target market get frustrated when they get to your site & they don’t find what they need?

I really learned to do this when I was unemployed. One of the hardest thing to do is to market yourself — even as a marketing professional — because to you’re too attached to yourself. You need to look at everything objectively. Step back and look at it all through the eyes of your target market. (If you haven’t clearly defined your target market, you need to read this: Defining Your Target Market Persona.)

Everything means your website, social media business pages and profiles, business cards, brand, logo, collateral material. Ask yourself these questions:

  • Is it pleasing to the eye? Just because you like the colors doesn’t mean that everyone else does. Is it too busy? Is it too wild or loud? Is it too plain?
  • Do all pictures and graphicsconvey the brand nicely? Are they cropped right? Are they the right size and not fuzzy? You only have one chance to make a first impression.
  • When someone lands on the page – whether it’s your website, social network page or blog – do they know what it’s about, what you do, and how you can help them? Are the “about” sections complete?
  • Is your call-to-action visible or do people have to scroll down to see it? What do you want a person to do when they get to your site? Is it confusing? It may seem simple to you, but then you’re the expert, your target is not.
  • Is it easy to navigate? The last thing you want is someone getting lost in your site and giving up when they can’t find what they need.

Think like the Searcher

Eureka! I found it!

Eureka! I found it!

  • What are their pain points?
  • What will they enter in the Google search box to get to your information.
  • Are you providing the information they’re looking for?
  • Do your posts, headings and tag lines peak their curiosity?

It’s not all about You!

It’s about what you can do for your potential customer!

It’s about being helpful. It’s about getting that “happy camper” customer what they were looking for!

What are they going to find at their “Zero Moment of Truth?”

Zero moment of truth is that instant when you grab your laptop, mobile phone, or some other weird device and start learning about a product or service you’re thinking about trying or buying. (“Youtility: Why Smart Marketing Is about Help Not Hype” by Jay Baer– I highly recommend it!)

That’s what Inbound Marketing is — being found when your target market is looking for what you have to offer.

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The New Marketing: Youtility by Jay Baer – Book Review

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It’s not about YOU! It’s about YOUtility!

Youtility by Jay Baer

Youtility by Jay Baer

It’s not about promotion, it’s about being helpful!

The concept isn’t that difficult to understand. But if you don’t, you might as well close up shop.

The number 1 most important fact that you need to wrap your head around is…

…consumers of all types expect to find answers on the Internet now, and companies that can best provide that information garner trust and sales and loyalty.~Jay Baer in Youtility.

To have success in marketing, you must become a Youtility.

In Youtility, Jay Baer explains in great detail how this is done. He uses real-life examples of companies successfully using Youtility.

Let’s say you provide a service – like computer repair, plumbing, home remolding, etc. – you should record videos showing people how to do something. Most folks are do-it-yourselfers – they think that they can do it themselves, but a one point, they get in over their heads and need help. Who are they going to call? Someone from the Yellow Pages (who uses those anymore?) or someone who’s videos they’ve been watching and they trust? The guy who really looks like the expert and trustworthy.

That’s Youtility.

Youtility is marketing upside down. ~Jay Baer in Youtility

When you look at your Facebook feed, you see the posts from your friends and family as well as those from companies and organizations who’s pages you’ve liked. Any fan page that you’re a fan of, has to compete with baby pictures, check-ins, political rantings, you name it. They’re not just competing with their competitors for your attention, they’re competing with the grandkids and your best friend from college!

To succeed, your prospective customers must consider you a friend. And if, like their friends, you provide them real value, if you practice Youtility rather than simply offer a series of coupons and come-ons, they will reward your company with loyalty and advocacy, the same ways we reward our friends. ~Jay Baer in Youtility

Zero Moment of Truth

The “Zero Moment of Truth” is when a consumer researches and considers a purchase before the prospect even enters the classic sales funnel. It’s…

…that instant when you grab your laptop, mobile phone, or some other wired device and start learning about a product or service you’re thinking about trying or buying.

… if your company isn’t trying to win the zero moment of truth, you’re losing customers you didn’t even know you had a chance to get. ~Jay Baer in Youtility


What are you waiting for?! We can help you start to make friends with potential customers. We’ll help you research, plan, setup and then train you how to build your following (friends) and manage your social media in 30 minutes a day!

It’s starts with a call…. 602-738-1700.

Giselle Aguiar
Social Media Marketing Trainer & Strategist
AZ Social Media Wiz
Subscribe Free to the Social Media Strategist Daily

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