Customer service is now in real-time. With the increased use of social media, people are more likely to tweet a question or post a complaint on Facebook before picking up the phone. It’s up to the businesses to monitor their social media – either their brand, user name, or a hashtag. Be Where Your Customers… Read more Customer Service and Social Media: Are You Losing Sales?
It’s not about YOU! It’s about YOUtility! It’s not about promotion, it’s about being helpful! The concept isn’t that difficult to understand. But if you don’t, you might as well close up shop.
Marketing Technology – you either love it or hate it, but you have to use it or get left behind. I came across this video of Jay Baer of Convince and Convert and New York Times bestselling author of “Youtility” where he explains how technology and its immediacy has changed marketing. (Read my review of… Read more The Power of Now: – Marketing Technology is Changing How We Market
One of the stumbling blocks that many small businesses face when delving into social marketing is that you’re too attached to your business. You know your product, service or industry inside and out. You feel it’s the best and greatest. You think your website is gorgeous, your social media pages are cool and your marketing… Read more Social Media Marketing Strategy: Think Like Your Target Market