Jay Baer

Customer focus for better reach

Customer Service and Social Media: Are You Losing Sales?

Customer Service, Social Media Marketing /

Ever since the start of the social media marketing revolution, customer service went real-time. People are more likely to tweet a question or post a complaint on Facebook before picking up the phone. Seriously, when was the last time you actually talked to a live person when calling customer service or tech support? At least […]

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target market - focus on people first in your online marketing

Social Media Marketing Strategy: Think Like Your Target Market

Inbound Marketing, Internet Marketing, Social Media Marketing, Social Networks /

One of the stumbling blocks that many small businesses face when delving into social marketing is that you’re too attached to your business. You know your product, service or industry inside and out. Who you really don’t know is your target market. You feel your product or service is the best and the greatest. You

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