When Twitter (now “X”) was created in 2006, people didn’t get it. Small business owners didn’t understand how to use it for marketing. Many still don’t. It’s OK if you don’t get it. X/Twitter users come in all forms. Many have been on since its inception. When Elon Musk bought Twitter in 2022, he made […]
5 Types of X (Formerly Twitter) Users – Which Are You? Read More »
Love it or hate it, Facebook is still the number 1 social media network in the world! Why is Facebook so Difficult? Facebook, because of its algorithm change in March of 2018, made it increasingly difficult to grow a following organically — that is, without paying for advertising to get extra reach and clicks to
The Challenges of Marketing on Facebook & How to Overcome Them Read More »
No matter what you think about social media, it’s still a powerful, low-to-no-cost marketing tool available to every small business owner. The challenge is knowing how to do social media marketing effectively. This video covers the basics of the social media networks, and how they work together with your website, content marketing, and search engine
What is Social Media Marketing? How Your Small Business Can Use it Effectively Read More »
Yes, it’s a morbid subject, but I have to raise it because it just breaks my heart to see birthday announcements for a friend who’s passed away on their social media profiles. Recently, it happened to me with 2 friends who would have had birthdays this month on both Facebook and LinkedIn. When someone dies,
Digital Immortality: What Happens to Social Media Profiles when Owners Die? Read More »
Followers on social media are good, but engagement is better. Likes are good, but shares are better. There’s no doubting the fact that social media usage has increased tremendously in 2020. It’s insufficient to just post on social media and hope that your message gets to who needs to see it. You want engagement on
5 Tips to Increase Engagement on Social Media [Infographic] Read More »
Do you find that thinking about marketing your business using the social media networks is overwhelming? Don’t feel bad. You’re in a big boat with many other small business owners. So many social media networks to choose from! What you need to do to is figure out which of the social networks will work best
So many Social Media Networks! Which are best for my Business? Read More »
