Social Media is here to stay! It has changed how the world communicates, how people shop and how businesses reach potential customers. It’s crucial for every business owner to understand how social media works — even if you plan on having someone else do it for you. What is Social Media and how do you… Read more What is Social Media Marketing: What You Need to Know…
25 years ago this past week I was living through Hurricane Andrew in Miami. 13 years ago this Labor Day weekend I was enduring the 2nd of 2 hurricanes, Jeanne (Frances came 2 weeks earlier) in Palm Bay, FL. After Andrew, though by the grace of God my home and belongings were spared, I spent… Read more How Social Media Helped Save Lives During Hurricane Harvey
I just watched a webinar on “The Future of Marketing” (this link will take you to the slides). The first presenter, Mark Schaefer made me realize that the “marketing wheel” graphic I use to explain how today’s marketing works is obsolete. Ah, the challenges of keeping up with this stuff! Before, you wrote a blog… Read more How to Simplify Marketing that is More Complicated than Ever
Yes, it’s a morbid subject, but I have to raise it because it just breaks my heart to see birthday announcements for a friend who’s passed away on their social media profiles. Recently, it happened to me with 2 friends who would have had birthdays this month on both Facebook and LinkedIn. When someone dies,… Read more Digital Immortality: What Happens to Social Media Profiles when Owners Die?
Do you find that thinking about marketing your business using the social media networks is overwhelming? Don’t feel bad. You’re in a big boat with many other small business owners. So many social media networks to choose from! In this Wednesdays with the Wiz video, I explain the right approach to social media marketing. It’s… Read more So many Social Media Networks! Which are best for my Business?