Author name: Giselle Aguiar

Giselle Aguiar is a social media, inbound and content marketing strategist and trainer helping business owners learn how to leverage the power of social media marketing, increase traffic to their websites, generate leads, increase brand awareness and establish themselves as experts in their fields.

How to Deal with Technology When it Doesn't Work Right

When Digital Marketing Technology Doesn’t Work Right

Digital Marketing, Learning Technology, Managing Social Media, Social Media Marketing Tools, Social Media Networks /

Technology – you can’t live without it and sometimes it just doesn’t work like it should. We’ve all had computers crash and Internet connections die on us. So what do you do when technology doesn’t work right? I taught a client how to share her boss’s blog posts with Sendible and one time she emailed […]

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From Lead Generation to Lead Capturing – the Role of the Website

Social Media Marketing /

Many small business owners complain saying, “I’m on social media, but it doesn’t work.” Usually, when I dig deeper, I find that they’re just not using it properly. More than likely, their lead generation system is not set up correctly or they don’t have one at all. When done correctly, social media marketing is one

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