Unlike for-profit businesses that usually have one main target market, maybe two, nonprofits have at least 5 distinct ones. These 5 target market personas need to be clearly identified and embraced. Ideally, you need to get to know them — intimately. You also need to find them in the social media networks to be able […]
5 Target Market Personas for NonProfits Read More »
Blog is short for “web log”. Many people have them. They can be personal, casual blogs and then there are business blogs. A personal blog can be by anyone writing about what interests them – food, hobbies, politics, travel, religion, pets, etc. It’s a way to get your “voice” heard. For Business, however, it is…
What is a Blog and Why do I Need One for My Business to Succeed? Read More »
Many marketers make the mistake of jumping into blogging and posting or advertising on social media without considering who their target market is and what they want or need. Obviously, you must think about the customer and not about what you want to sell or what you like. When a potential customer lands on your
The Importance of Focusing on What Your Target Market Wants Read More »
It’s extremely frustrating when you have what you think is a great website, yet you’re not getting conversions. That is, visitors aren’t staying, they aren’t clicking on your offer, and worse yet, they aren’t buying. Whatever you’re doing to attract and drive visitors to your website is working, but they’re not doing anything once they
How the Right Copywriting on Your Website & Social Media Can Improve Results Read More »
One thing small business owners need to understand is that everything they do online: website, social media pages, Google listings, everything is how people see your business. I see so many business owners make the same Branding Mistakes over and over again. It’s like they don’t care. It’s Your and Your Company’s Image that is
12 Branding Mistakes You Need to Stop Making Now! Read More »
You need to keep Google happy as well as attract new visitors to your website. Blogging regularly will do this.
How Not Blogging Weekly Hurts Your Reputation Read More »
Usually, when someone asks me if they should do paid advertising or otherwise spend money marketing, I say — do everything I teach you for 3 months organically (non-paid). Then look at your analytics and see what’s working and not working. At that point, you’ll know which networks are… Then it makes sense to spend
To Pay or Not to Pay: When You Should Start Spending Money Marketing Read More »
Email marketing is still one of the most effective methods of reaching current and potential customers. However, its effectiveness depends on several factors. Here are some metrics to watch for as well as some strategies to incorporate. Email Open Rate You’re not going to sell anything if people won’t even open your email. The more
Email Marketing Still Works! Here’s What You Need to Know… Read More »
Branding in today’s digital age is way more than just having a nice logo, a catchy tagline, and a pretty website. I’ve been doing Internet marketing since 1995 and I’ve seen lots of “brands” come and go — some do well — and some fail miserably. Whether you’re just starting out or your business needs
How to Use Branding and Color for Your Online Image Read More »
Marketing on Instagram is a MUST for any B2C (Business-to-Consumer) business. Whether you’re ecommerce, brick-and-mortar, or home-based, Instagram offers you unique opportunities to promote your business organically – without paying –- to a large audience. Instagram is a great social media network, especially for B2C businesses. Though I’ve seen some B2B companies on there, it’s
Webinar Video: The Instagram Marketing Challenge: Tips To Help You Win Now Read More »
