Coming up in the search results is one thing. Getting people to click over to your website is another. Here’s where the title and meta tags come in. Search engine optimization’s (SEO) job is to get your website to show in the Search Engine Results Page (SERP) when a human searcher is looking for what […]
How to Write Inviting Title and Meta Tags that Capture the Clicks Read More »
When Twitter (now “X”) was created in 2006, people didn’t get it. Small business owners didn’t understand how to use it for marketing. Many still don’t. It’s OK if you don’t get it. X/Twitter users come in all forms. Many have been on since its inception. When Elon Musk bought Twitter in 2022, he made
5 Types of X (Formerly Twitter) Users – Which Are You? Read More »
Pinterest is THE social media network if you’re trying to reach the consumer with products or services. It’s grown to 500 Million + active monthly users! Though it is more B2C than B2B, Pinterest is more powerful than Instagram when it comes to SEO because when someone pins a picture or video from your site,
Why You Shouldn’t Ignore Pinterest for Your Business Marketing Read More »
What is a conversion rate? Let’s start with defining a conversion. It’s different for each business. Basically, it’s what you want a visitor — potential customer — to do when they land on your website. It could be: A “conversion” isn’t just about making a sale — it involves any essential action a visitor takes
How Is Your Conversion Rate? Here Is Important Advice On How To Improve It Read More »
The social media offers are so tempting! Offers like “I will promote Your Website, Blog or Anything 20,000,000 Members On Facebook Twitter for $5″ or ” I will add 32000 Twitter or Instagram followers or 6000 Facebook likes for $5″ — seem too good to be true and they are! You do not want to
Taking Shortcuts in Social Media will Hurt in the Long-run Read More »
What is a Buyer Persona? It’s making up a description of what your perfect customer looks like — detailing their demographics. You can have more than one target market. Some businesses are B2B (business-to-business) or B2C (business-to-consumer) or a combination of both. Here, are some examples of target market or buyer personas to give you
What you Need to Know about Creating Buyer Personas Read More »
Yeah, some people may “hate Twitter (X)”, but it is still a great tool to get exposure, as well as valuable SEO. People hate X because they don’t understand it. X is like a never-ending news ticker. It’s what happening right now in real time. At any given moment on X, one can see what’s
How to Take Advantage of What’s Trending on X (Formerly Twitter) Read More »
Google’s Core Web Vitals are still vitally important to a website’s performance! Have you tested your site recently? A lot of factors could affect it. Learn what you can you to improve your score and SEO. Before I started this business in 2011, I remember Google’s major “Panda” and “Penguin” updates. That changed how websites
Important! What You Need to Know Now About Google Core Web Vitals Read More »
One thing’s for sure, anything having to do with digital marketing and technology changes at breakneck speed. I’ve been a witness to this since I created my first website back in 1995, yes, before the “Internet” was a household word. Social media networks come and go. Remember MySpace & Google+? They both had good intentions
Great, Useful Resources to Help You Keep Up with Digital Marketing News Read More »
Endeavoring to market local brick-and-mortar businesses organically (non-paid) is actually fairly simple when you take advantage of these 3 free tools: Instagram, Google Business Profile, and Facebook. How one local business managed to increase Facebook reach when others were losing theirs… You may have read — and I’ve written on the subject — that due
How to Market Local Brick-and-Mortars for Success: 3 Free Tools Read More »
