What is a Blog and Why do I Need One?

What is a Blog?

What is a Blog? Blog is short for “web log”. Many people have them. They can be personal, casual blogs and then there are are business blogs. A personal blog can be by anyone writing about what interests them – food, hobbies, politics, travel, religion, pets, etc. It’s a way to get your “voice” heard.… Read more What is a Blog and Why do I Need One?

What is Evergreen Content and Why Do You Need it?

What is Evergreen Content?

When you think of an “evergreen”, you think of pine trees. They are called evergreen because they are green all year long. They don’t lose their leaves in the fall. I grew up in Upstate New York and my mom loved them. What is Evergreen Content? Evergreen content is blog articles or videos that are… Read more What is Evergreen Content and Why Do You Need it?

How Not Blogging Weekly Hurts Your Reputation

How Not Blogging Weekly Hurts Your Reputation

You need to keep Google happy as well as attract new visitors to your website. Blogging regularly will do this.

How to be Known as an Expert in Your Field

How to become known as an expert in your field

I always tout that one of the benefits of good social media marketing is becoming known as an expert in your field. I say “field” because sometimes “industry” is too broad. Like my industry is “marketing and advertising”, but my “field” is social media marketing in specific. That’s my specialty and that’s what I want… Read more How to be Known as an Expert in Your Field

Why You Need to Use Categories and Tags in Your Blog Posts

Why You Need to Use Categories and Tags in Your Blog Posts

What would you do if I told you that taking a few seconds to do something that will improve your search engine optimization, keep visitors on your site longer, increase your page views and decrease your bounce rate, you’d do it, right? I hope so. Taking just a few seconds to use categories and tags… Read more Why You Need to Use Categories and Tags in Your Blog Posts