Everyone–and every business–has a story to tell. Our personal stories help us reflect and understand our lives; our company story can do the same for our business. Starting a blog that shares our company story means a willingness to overcome the hurdles in our way: time, learning curve, fear of failure. We’ve all started something […]
What’s Your Story? How to Blog for Business Success Read More »
Insanity: Doing the same thing over and over again expecting different results. We all know the definition of insanity. Then why are you doing social media marketing without checking your analytics and insights? During the first week of each month, you should review the previous month’s analytics on your website, as well as, the insights
Why You Should Care About Analytics and Insights Read More »
Not too long ago, we used to say that “Content is King”. However, with today’s AI Search Engines, it’s changed to CONTEXT is king! How people search has evolved dramatically. Thus, businesses need to re-strategize the way they produce and share content. You still need to do content marketing in your business if you want
What Makes Good, Quality Content Marketing for Today Read More »
When you think of an “evergreen”, you think of pine trees. They are called evergreen because they are green all year long. They don’t lose their leaves in the fall. I grew up in Upstate New York and my mom loved them. What is Evergreen Content? Evergreen content is blog articles or videos that are
What is Evergreen Content and Why Do You Need it? Read More »
You can word this question however you want: Should you have a blog on your website? It’s asked hundreds of times. My answer? Absolutely! If you don’t have a blog on your website, you’re missing out on the main means of keeping the Google search engine happy. The more fresh, original, and helpful content you
Should I have a Blog on my Website? Read More »
You may be asking yourself, “What is Content Marketing?” The short answer is blogging. Yes, blogging is the foundation for effective digital marketing, and search engine optimization (SEO). Other types of content marketing like videos and podcasts count also, but they eventually end up embedded in a blog. In addition, content marketing is how you
What is Content Marketing? Read More »
You’ve done your research. You’ve determined who your target market is and which social networks they use most often. Now you need to get your social media strategy going.
How & What Should I Post on Social Media to Get Results? Read More »
Blogging helps get you noticed as an expert in your field. The more often you blog, the more traffic you drive to your website.
Blogging 3x a week increases website traffic – here’s proof Read More »
Just when you think you’ve figured out how Google and search engine optimization (SEO) work, Google goes and makes some changes. The challenge for the small business owner is… “Human search behaviors have changed, and so have the technologies used to interpret and serve up search results.” — Hubspot How Google’s AI Overviews Will Hurt
SEO Best Practices to Increase Website Traffic Read More »
Blog is short for “web log”. Many people have them. They can be personal, casual blogs and then there are business blogs. A personal blog can be by anyone writing about what interests them – food, hobbies, politics, travel, religion, pets, etc. It’s a way to get your “voice” heard. For Business, however, it is…
What is a Blog and Why do I Need One for My Business to Succeed? Read More »
