When Social Media Technology Doesn’t Work Right

How to Deal with Technology When it Doesn't Work Right

Technology – you can’t live without it and sometimes it just doesn’t work like it’s supposed to. We’ve all had computers crash and Internet connections die on us. So what do you do when technology doesn’t work right? I taught a client how to share her boss’s blog posts with HootSuite and one time she… Read more When Social Media Technology Doesn’t Work Right

How Effective is Social Media for Generating Quality Leads?

How effective is social media for generating quality leads?

Very. When done properly. Social media can be very effective in generating quality leads. However, it takes planning, preparation, posting, participation, persistence, patience and perseverance. Yes, the 9 P’s of Social Media Marketing! A mistake that I see many companies make is trying to do it fast, off-the-cuff or trying to take short-cuts. They don’t… Read more How Effective is Social Media for Generating Quality Leads?

Creating Your Online Persona or Brand with Social Media

What do you want to be known for? When you step into an elevator with another person, wouldn’t it be nice if that person says, “Hey aren’t you the _____ lady/guy?” That happened to me one day. “Aren’t you the social media lady?” I don’t care that he didn’t remember my name. He related my… Read more Creating Your Online Persona or Brand with Social Media

Know, Like & Trust: Getting the Best From Your Social Marketing

How to get your Content seen on Facebook in spite of its Crazy Algorithm

People buy from whom they know and trust. Before they get to know you, the have to notice you. Before they trust you, they have to also like you. You get noticed on social media by using the right strategy and tactics. People start to like you because you show a human side. Social Marketing… Read more Know, Like & Trust: Getting the Best From Your Social Marketing

Buying Twitter Followers gets you Nowhere

Buying Twitter followers is the lazy way to get followers and the wrong way. They aren’t true followers.