Archive for Managing Social Media

Video: How to Find the Best Time to Tweet with Audiense

How do you know when your followers are online and you have the best chance for your tweet to be seen and retweeted to get the maximum exposure? Use Audiense, a free tool (used to be SocialBro). Audiense also helps you to find influencers – folks with a lot of followers. The idea is to get noticed by them and get them to retweet your tweets. See the 2nd video.

How to Find the Best Time to Tweet with Audiense:

Note: you need to have at least 100 Twitter followers for it to be effective. If you can’t devote the time it takes to build a Twitter following, check out my Jump-Start service.

Finding Influencers on Twitter with Audiense

How to Save Time with Free Social Media Tools

Social Media Marketing is time-consuming. There’s some upfront “sweat equity” that you have to put in on research, setting up, creating content and building a following. Once the following is built, then you can manage your social media in 30 minutes a day! Yes, it can be done. Here are the free social media marketing tools that I use to both keep myself sane and save a ton of time!

You should have watched all the network videos first.

Time-Saving Social Media Marketing Tools:

Class notes:

How to Survive Twitter: Manage it with TweetDeck

How to Survive Twitter: Manage it with TweetDeckTweetDeck is a free tool by Twitter for Twitter. It helps you manage your Twitter account easily, see who’s followed, retweeted or mentioned you, create lists to monitor competition, monitor hashtags and most importantly, schedule tweets to post in the future. Great time-saving tool!

I first discovered TweetDeck when I was trying to manage an employer’s Twitter account as well as my personal one (because I was promoting a book). I was switching back and forth having to log out of one to log into the other. I also needed a way schedule tweets to out in the future. (Twitter’s up 24/7, you don’t have to be!)

How to Manage Your Twitter account(s) with TweetDeck:

What You Need to Know on How to Build a Social Media Following

If you’re just starting out with marketing your business on social media or if you’ve had your accounts setup but haven’t been using them, you need to spend some time up front building your social media following.

Here are the steps you need to take to build your social media following:

  1. Free Download: Define Your Target Market WorkbookGet to know your Target Market Niche(s): You must identify your target market personas first. This is a crucial step. For instance, you talk to someone under 40 differently than you would to someone over 40. (Related Content: How to Reach the Generations on Social Media)
  2. Do some research on the social networks and your target: Find out:
    • Which networks do they frequent the most?
    • What are their buying habits?
    • What’s the best strategy to get their attention?
  3. Develop a Strategic Plan where you indicate:
    • What are your goals, metrics and objectives?
    • What type of content are you going to create (blog, video, pictures, podcasts) and the type of content are you going to share from trusted industry sources? You can’t just share your stuff.
    • Create specific strategies for each of the social media networks:
      • If you’re B2B, your primary network will be LinkedIn.
      • If you’re B2C, your primary networks will be Facebook and Pinterest.
      • Secondary networks for both would be Google+ and Twitter (for exposure and SEO).
      • Don’t ignore Facebook and Pinterest if you’re B2B – it still helps with reaching people. And if you’re B2C, don’t ignore LinkedIn – it gives you credibility and LI users are consumers, too! These are tertiary networks.
  4. What You Need to Know on How to Build a Social Media FollowingPut together a tactical plan: You’re going to spend more time up front building a following in your PRIMARY NETWORKS.
    • B2B:
      • 15 minutes a day on LinkedIn
      • Blog 2 times a week on your website
      • Blog once a week on LinkedIn
    • B2C:
      • 15 minutes a day on Facebook
      • 15 minutes a day on Pinterest
      • Blog 2-3 times a week on your website
    • Both: Automate content posting using free tools like HootSuite, Buffer or to Google+ and Twitter. This could be your re-shared blog posts as well as other related and relevant content of interest to your target market from trusted sources. Use to organize your blog subscriptions.
  5. Search for your target market and follow them on Twitter, Google+ and Pinterest. When you follow someone, they’ll be notified and hopefully, if you’re sharing good content, they’ll want to follow you back. On Twitter, thank people for following you. (That’s the only network where that’s part of its culture.) This should take about 30 minutes a day between all the networks.
  6. Search for and connect with your target market and referral sources on LinkedIn
  7. Share good, relevant content on Facebook. Unfortunately, you can’t search and contact people on Facebook as your business. However, you can start with your own friends and invite them to like our page.
  8. Have both share and follow buttons on your website. Make it easy for people to follow you on the networks and make it easy for them to share your content with their friends. You need to have both social media share and follow buttons on your website

I didn’t mention Instagram, but you should consider it if you’re more B2C and you want to reach the under 40 crowd. Instagram just hit 700 Million monthly active users. Your strategy here will be branded pictures and short videos. SnapChat is for an even younger crowd, under 25. Similar to Instagram, use branded graphics and short videos.

Once you’ve built your social media following, then you are in management, monitoring and maintenance mode. If you’ve mastered the tools, organized your content and got a gist of how each network works, you can manage your social media in 30 minutes a day.

Here are some follower goals for each of the networks for your first month:

  • Facebook: 30 likes so you can start seeing your insights then, 100 so you can start monitoring your competition in “Pages to Watch”
  • LinkedIn: 50 personal connections; 10 followers on your business page
  • Twitter: 100 followers – then you can start getting analytics
  • Pinterest, Google+, Instagram and SnapChate: 10 followers each

At the end of each month, you must review your analytics and insights.

  • Analytics & PlanningOn your website – make sure Google Analytics is setup:
    • Number of visitors and page views
    • Time spent on your site
    • Bounce rate
    • Referral sources: Besides the search engines, which social media networks brought in the most visitors to your site?
    • Conversion rates: How many visitors converted to leads because they clicked on your call-to-action?
  • On each of the social media networks:
    • Number of followers: Have you reached your goal?
    • Most popular posts: Create more of those.
    • Best time to post: When are the majority of your fans and followers online to get the most reach?
    • Follower demographics: Does this match your target market personas?
    • Engagement rate: likes, shares, comments, clicks

Then adjust your strategic and tactical plans accordingly for the next month.

You are probably thinking, “How do I learn HOW to do all this?”

Never fear! Your Social Savvy Solution is HERE!

I’ve got all the classes online from the how-to basics in the Master Class (boot camp) to intermediate (tools & strategy) to advanced (analytics and insights – measuring what’s working and not working). It’s setup in a logical progression with easy-to-follow video classes and demonstration videos so you learn how to do everything the right way.

You learn best practices, the culture of the major networks (Facebook, Pinterest, Instagram, Twitter, LinkedIn, Google+ and YouTube), search engine optimization, blogging and content marketing. Each video is from 15 to 45 minutes long. They’re up 24/,7 so you can watch them at your own time and at your own speed.

All for only $20/m. Full-access to all the videos. Once you get through the basics, you can pick and choose which ones you want to focus on. I upload new, updated videos each month following all the changes and new features from the networks. Cancel at any time. Anywhere else you’ll pay from $25 – $80/m. Why am I less expensive?

My goal is to help the small business owner, like yourself, become social savvy enough to effectively market your business online.

What are you waiting for? Click here to get started now!

Your Social Savvy Solution Members Only

Spring Social Media JumpStart Package: $3500 for doing the “heavy lifting” up-front work. Includes:

  1. Research and planning ($500, regular $675) (1-2 weeks)
  2. Social Media Setups ($500, regular $675) (1-2 weeks)
  3. JumpStart Follower Builder (1 month)
  4. 1 month free online video classes (a $20 value)

Click here for details on the all the services.

Let me do the time-consuming up-front work while you learn how to do it yourself. At the end of the JumpStart, I hand over the reigns. You have 1 month of full-access to all the classes. After that, it’s $20/month for updated videos. (This stuff is constantly changing!)

Billed upfront via Square in 3 payments ($500, 500 and 2500). You can start the online classes with your first payment. Contact me for details. 



Your 2017 Success Plan: 10 Social Media Truths You Need to Know

I covered SEO and Content Marketing for 2017. Here we go with Social Media Marketing. Think about this: 10 years ago, in 2006, when Facebook, Twitter even companies like HubSpot were in their infancy, who could have imagined that 10 years later, 2.3 billion people would be active in social media? (See more stats in #10 below.)

If you’ve been ignoring, afraid of, or otherwise not doing any social media marketing, well, continue ignoring it at your peril. Yep. If you want to succeed in 2017; because you want new business; if you want exposure, you need to embrace social media marketing.

“You need to invest in other marketing skills and put as much effort and investments in them.” ~Derek Iwasiuk in Addicted2Success

Here’s what’s going to be HUGE in 2017 in Social Media Marketing

1. Facebook Video

Facebook Live Video part of Content Marketing for 2017 SuccessIn 2016, Facebook introduced Facebook Live Streaming Video. You can broadcast from your personal Facebook page as well as from your business page.

“Facebook’s been refining their focus on video for some time, and you can expect this to continue into next year.” ~Social Media Today

Live and Native Videos get more exposure on Facebook than plain posts. A Native Video is one of your videos uploaded directly into Facebook not just a YouTube or Vimeo link shared on your page.

What You Need to Do: If you remember anything from this post it’s VIDEO FIRST on Facebook!

2. Facebook Search

Imagine this: 2 billion searches daily! And they are constantly changing their algorithm in order to “improve” search. Facebook is getting like Google. They want the most relevant content to come up when someone searches for something. On Facebook, that can be posts, pages, videos, people, shopping, places, groups, apps, anything!

So, it’s crucial that you rewrite your Facebook business page descriptions and make them keyword-centric. Create unique keyword-rich using descriptive content. This also applies if you are an ecommerce site.

“Ignore Facebook at your peril — even if you’re B2B!” ~ Brian Sutter, Forbes

What You Need to Do: Apply the same keyword research you did for your website to your Facebook page. Fill in ALL the boxes.

3. Facebook “Seeking Recommendations”

“Whether traveling to a new place, looking for a hair salon, or searching for the perfect place to eat, people already turn to their friends, family, and local Groups on Facebook for advice. We’re rolling out a new tool that makes it easier to get and organize all those recommendations in one place.” ~ Facebook

Finding local events is going to be part of this service. So, if you have an event, set it up on Facebook from your business page. Make sure your graphic is of good quality and you have the description with all the relevant keywords. They’ll be rolling out a new version of the event dashboard in the next few weeks. (“Rolling out” means that not everyone sees the new format at once.)

What You Need to Do: Make sure your Facebook business pages are setup nicely with good graphics and a call-to-action.

If someone is recommending your services or products, you don’t want to miss out on a potential customer because you’ve been neglecting your Facebook page!

Are You Making These Social Media Mistakes?

4. 360° Video on Facebook

Talk about changing perspective! How cool is this!

What You Need to Do: Investigate to see what’s involved with producing 360° video.

Get started with this article from Search Engine Journal.

4. Social Customer ServiceSocial Media Terms Glossary & Online Marketnig Lingo Guide Free ebook

Enough on Facebook! No, back up. The new Facebook business page design makes it easy for a visitor to message you from Facebook. If you have a fast response time – that is, within hours, not days, you’ll get a badge to display on your page showing you have a quick response time.

Twitter is another one. When people are not happy with customer service, they’ll tweet out their frustrations. It’s up to you to be monitoring any mentions or hashtags and respond quickly. Do not do automated responses. Recently, a certain insurance company was trending on Twitter (thousands of people were talking about it) and one person mentioned @Geico. Well, Geico’s automated response system replied to their tweet, with “We’re here to help! Let us know what we can do for you!”. The funny thing is, they were just mentioning it. They weren’t complaining. Instead, Geico, should have picked up on what was going on and used it to their benefit. What happened was, that lots of people were retweeting that tweet and making fun of Geico’s auto response. Not good.

Social Customer Service is expected by consumers however, not many companies are using it.

It’s all about building relationships. Of course, relationships can’t be built if you automate EVERYTHING!

What You Need to Do: Make sure you check your social media at least once a day and monitor your mentions.

5. Twitter will Become more Powerful

News no longer breaks, it tweets.

And our incoming president, Donald Trump knows it. Like him or not, he knows the power of Twitter. He’d rather tweet out an announcement before informing the crowd of reporters waiting in the lobby of Trump Tower. Donald Trump Tweets Secretary of State pickTweets come up in Google search. Because Twitter goes so fast — like a never-ending news ticker — you can easily share 10-20 posts a day. Use a tools like HootSuite (ad link), Buffer or TweetDeck to schedule content out. However, when sharing pictures, make them “native” on Twitter by uploading them directly on Twitter proper or using TweetDeck.

What You Need to Do: Learn Twitter’s Culture so you can use the Tool Properly and Effectively.

6. You’re Going to Have to Pay to Play

Facebook boost post paid advertisingFurthermore, online ads will be more expensive. In other words, your $25 a week will buy you less reach and keyword bids will be higher in pay-per-click (PPC). My advice still is NOT pay for advertising until you’ve tried doing it “organically” (not paid) for 3-6 months. Although, you can continue to avoid paid advertising, but more than likely, your competition hasn’t. You’re going to have to pay to get extra exposure — especially on Facebook. That’s how Facebook makes money. They fix their algorithm (search engine) to show less from business pages that don’t pay. Nevertheless, there are still ways to get exposure on Facebook without paying and it’s with videos. (See #1 above).

What You Need to Do: Familiarize yourself with the Best Practices of PPC and paid online advertising.

Now, I specialize in non-paid, organic social media and SEO marketing. That being said, if you’re thinking of doing paid advertising, here are a few articles to guide you…

7. Social Conversions

Get Your Social Media Startup Pack now!Get them while they’re hot to buy! Those impulse buyers. They see something they like and have to have it now! Social conversions is a feature that many of the social networks are offering. Pinterest has it down with their Promoted Pins. You pin something from your shopping cart and people can purchase it without leaving Pinterest. The idea is to avoid a shopper having second thoughts or being distracted when they go to your online ecommerce site to purchase something.

Facebook, SnapChat, Twitter and Instagram are all working on providing this service. It’s part of PPC or “pay-to-play” that I wrote about above. The networks are attempting to make it easy to pull in your ecommerce products into their systems, but it may take a little programming on your part. Moreover, ecommerce sites like Shopify and Etsy have tutorials on how to integrate your store in the social networks.

By the same token, on the non-paid side, the new redesign of Facebook’s business pages improved on the call-to-action (CTA) button. Make sure you’ve got yours leading the visitor to the right place to get the most conversions.

What You Need to Do: Familiarize yourself and keep up with the latest new ecommerce in social media features.

Make 2017 Your Best Year Ever!

8. Email Matching with Paid Social Media Advertising

Another feature that the social networks are offering is “Email Matching”. You upload your customer email list to the network and when someone on your list logs on, they’ll see your ads.

What You Need to Do: Again, do your research. Learn before spending money.

9. Big Data, Analytics and Insights

Going along with all this advertising comes tracking what’s working and not working. Enter Analytics! Analytics aren’t as scary as they seem and you don’t need to hire an analyst to understand them or to get valuable information from them. Besides Google Analytics, each of the networks has insights and analytics available even if you don’t pay for advertising.

You must check these at least once a month so you can judge which posts were effective and what isn’t bringing you business or doing what you expected. [Related: Determine Your Key Metrics Before You Start]

Free Download: Define Your Target Market WorkbookAll the networks also use the data garnered from users to help you find your target market niche. Additionally, they assist you in targeting your perfect customer. That’s why you need to Define Your Target Market first and then do some research on them. For instance, if you’re on Snapchat trying to reach Baby Boomers, you’re not going to be successful. If you want to reach 12-24 year-olds, then yes, Snapchat is a tool for you.

What You Need to Do: Get into the habit of checking your analytics at the end of each month.

10. Social Media Statistics You Can’t Ignore

In conclusion, here are 10 of 2016’s Big Data stats that should open your eyes to the power of social media marketing.

  1. Close to 2 billion people are active mobile social users (Vendasta). This means that people take their social media with them wherever they go. They access it at all times of the day. This is why it is so important that your website is optimized for mobile (and I wrote about this in the 2017 SEO post) so when a mobile user goes from your social media page to your site, it’s a smooth transition to a conversion.
  2. 84% of Internet users are on Facebook (Vendasta). Even if you’re a B2B business, you can generate leads on Facebook. That’s where the people are! That being said, with more and more businesses, both B2C and B2B, marketing on Facebook, it behooves you to have a distinct strategy to reach your specific target market. Without a good strategic plan, you’ll be wasting time, effort and money and not getting the results you want.
  3. Over 40% of Twitter‘s 317 million active users learn about products and services via Twitter (Vendasta). I recommend using Twitter daily for brand exposure and SEO. (See #5 above)
  4. 7 out of 10 professionals describe LinkedIn as a trustworthy source of professional content (SmallBizTrends). In addition, 50 percent of B2B buyers use LinkedIn when making purchasing decisions. Even for B2C businesses, both your personal profile and company pages on LinkedIn boost credibility. In case you didn’t know, Microsoft bought LinkedIn so look for some big changes to the platform in 2017.
  5. There are 540 million active users on Google+, 62% of them are B2B marketers (Vendasta). Believe it or not, there are active users on Google+. The power of G+ is that everything posted “public” gets indexed in the search engine.
  6. 60% of millennials have an account on Instagram and they hit 500 million active users in 2016 (Vendasta). They grew by 100 million in one year. Facebook owns Instagram and they’re only going to be making it a better user experience.
  7. Pinterest has more than 150 million monthly active users (HootSuite). 60% of pinners are under 40 years old. Though the majority of Pinterest users are women, the male population on Pinterest has increased by 120% in the past year. (Must be all the DIY stuff!)
  8. 50% of young adults in the US watch videos on Snapchat (Vendasta). They hit 200 million users in 2016. 60% of millennials in America use Snapchat. If you’re trying to reach the younger market, you need to consider Snapchat.
  9. There are 900 million unique visitorss to YouTube every month (Vendasta). They are the most visited online platform with 8 out of 10 Internet users visiting YouTube monthly.
  10. Almost 90 percent of marketers say their social media marketing efforts have increased exposure for their business, and 75 percent say they’ve increased traffic. (SmallBizTrends)

What You Need to Do: Stop procrastinating and get your social media act together NOW!

Free Phone Consult & Social Media Audit






Adobe Spark makes it Easy to Create Cool Graphics & Videos!

Adobe Spark is free and available both on the web and as mobile apps – iOS only. You can create social posts and graphics, landing pages for your website, and videos…..

Adobe Spark

In this video, Kim Garst explains how you can use Adobe Spark to create graphics and videos to help market your business:


Like Kim Garst on Facebook 

Today’s world is very visual. Even businesses that some would consider “boring” can use graphics and videos to inspire and motivate people.

We can show you how to use these tools to effectively market your business.

Check out our classes!


10 Reasons why your Social Media isn’t Working

Insanity – doing something over and over again expecting the same results.

Is Your Social Media Not Working?Unfortunately, most online social media marketers are insane and don’t even know it!

Why? They think they’re doing the right thing by posting and posting and posting some more. But all their efforts are not yielding results in the form of

  • increased traffic to the website
  • better search engine results page (SERP) rankings
  • increased sales
  • increased following
  • brand awareness
  • whatever your business goal or objective is

These are the top 10 Reasons why your Social Media isn’t Working:

  1. You didn’t set SMART goals. Goals should be Specific, Measurable, Attainable, Relevant and Timely. That way, you’ll know when you’ve achieved them.
  2. You didn’t create a strategic marketing plan. Or if you did write up a plan, it was written years ago and is probably irrelevant now. A strategic plan is a living, breathing document that changes each month.
  3. You didn’t create a tactical plan outlining how you’re going to implement the strategic plan. This is like a to-do list of what you’re going to do when and for how long.
  4. You are trying to reach a target market that’s too broad. Defining a target market niche is crucial. You talk to men differently than you talk to women. Same thing applies to baby boomers or millennials.
  5. You didn’t do your research. If you’re target market is on LinkedIn, why are your spending so much time on Facebook? Maybe it’s the other way around. You have to really know your target to know where they’re hanging out online.
  6. All you are posting are sales pitches. It‘s not all about you! You need to follow the 10-4-1 rule. Out of every 15 posts in any given network, 10 are other peoples’ content of interest to your target, 4 are your original blog posts or tips, and 1, only 1 is a direct sales post.
  7. You’re not blogging enough. Ideally you should blog 2-3 times a week. The more often you blog, the more traffic you’ll drive to your site if you’re sharing it on social media properly. Your blog should also be set-up properly as part of your commercial website.
  8. You’re not checking your analytics and insights. These tell you invaluable information about your followers, what types of posts they like and engage with. They will also tell you if you’re reaching the right target. This is especially critical for local businesses. Having 1000 Twitter followers is grand, but useless if only 7% are in your geographic area and you’re a local retailer.
  9. You’re not planning ahead. Each month is different. Besides seasons and holidays, you have observance and awareness days that will be trending on social media.
  10. You’re not devoting enough time. If you’re starting from scratch with little or now following, it takes 90 minutes a day of work over all the networks besides blogging 3x a week for 30 days to grow a following. Once a following is built, then you can manage your social media in 30 minutes a day with the free online tools. Yes, it takes some sweat equity, patience and perseverance, but depending on your business, you should start seeing results in 2-3 months.

About now, you’re overwhelmed. Well, that’s where we come in. If you’re in Phoenix, you can attend these live classes.

If you’re not sure what you need, we can do a free 30-minute phone consultation and analysis of your social media efforts – click here to contact us!

12 Steps to Social Media Success [Infographic]

Social Media SuccessYes, social media marketing can be overwhelming. Just like any challenge, you need to take it one step at a time.

This infographic shows you the steps to social media success:

  1. Research and know your audience and which networks they use.
  2. Pick your social platforms – you should have presence in the major ones, but focus on the ones where your audience is.
  3. Pick your Key Performance Indicators (KPIs) – what are you trying to accomplish?
  4. Have a playbook – this says to review it every quarter – I suggest adjusting it every month based on your analytics. Set SMART – specific, measurable, attainable, relevant & timely – goals.
  5. Align your company around your plan
  6. Schedule an hour each week to schedule posts. Use tools like HootSuite and TweetDeck.
  7. Create a content bank – I like Feedly.
  8. Post relevant content that’s of interest to your target audience.
  9. Treat all social channels separately – each one “drives” differently. They have their own culture and dos and don’ts.
  10. Assign someone as a customer service rep – if you’re a solopreneur, you’ll need to do your own monitoring of your name in case someone posts a customer service problem.
  11. Reporting – Absolutely must check your site statistics, analytics and social network insights. You need these metrics to know if you’ve reached your goals.
  12. Reanalyze – What’s working and what’s not working. Do some A/B testing.

12 Steps to Social Media Success

Get a grip on your social media marketing with our evening and Saturday social media classes!

Get a free analysis and a 30-minute phone consult. Click here to contact us.

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Finding the Time to Manage Your Social Media

When I speak before various groups teaching folks about inbound marketing, content and social media marketing, I tell them you need to blog at least 3 times a week and spend at least 30 minutes a day managing your social media marketing plans. And that’s after you’ve built a following which takes even more time and effort for at least the first month! The response I usually get is “Where do I find the time?” “There’s not enough time in the day to run my business never mind doing social media!”

Unfortunately, if you’re going to get into social media, you have do it correctly otherwise, you’ll waste your valuable time, your online reputation will suffer and you won’t get the results you want.Dave Ramsey: EntreLeadership

Yes, Social Media is free to use, but it takes Sweat Equity.

You need time to plan, learn how to use the networks properly, create and curate content and actually participate, engage, and build relationships with your potential customers.

A friend lent me Dave Ramsey’s book, EntreLeadership and the chapter on Time Management was exactly what I needed! (Yes, I, too, need to find more time in the day!) Here’s how you need to prioritize or divide up the tasks of your day. Believe me, it works! I have this chart on my board in my office and when I get a new to-do task, I look and see where it falls. It’s amazing how much can be done later or delegated.

Time Management Quadrents

Quadrant 1: items are things like putting out fires, customer service issues, strict deadlines and anything to keep clients happy.

Quadrant 4: are just as easy – basically time wasters like checking your personal social media. That’s why it’s important to keep personal and business separate. (I can show you how to do that!)

Quadrant 3: This one gets tricky as some urgent items can seem important. Having your email program open while you’re trying to work can make some emails seem urgent but their not. Close your email program till you’re done and then go and check your emails. Same thing with the phone. I turn my phone upside down and put it on buzz while I’m working. When I take a break, then I’ll see if someone’s called. If someone needs to reach you, they’ll leave a message. Don’t call someone back because they called you and you see their number in your “missed calls” and didn’t leave a message.

Ask yourself – will doing this help me reach my goals?

Quadrant 2: is important but not urgent. What falls in here are things like eating, sleeping, drinking plenty of water, exercise, education, reading, catching up with industry news, managing finances, taking breaks so you don’t overwork yourself, etc. If you put these off for too long, they’ll move to quad 1 and become urgent.

Get Smarter with Your Phone- Tools and Tips Needed To Capture Quality Video With Your Smart PhoneMost cell phones these days have the ability to take notes, setup to-dos and reminders. I use my calendar, reminders and a simple project management program to keep myself sane. I’ve started actually blocking time in my calendar, and setting reminders, to do work and keep only one or two days for outside meetings. I also try to schedule outside meeting near each other. If I’m going to be in the the East Valley for an event, I can stop and see a potential client in Tempe or Scottsdale on the way back. Schedule errands the same way too.

Another important thing is to have a day of rest.

Six days you shall labor and do all your work, but the seventh day is a sabbath to the Lord your God. On it you shall not do any work, neither you, nor your son or daughter, nor your male or female servant, nor your animals, nor any foreigner residing in your towns. For in six days the Lord made the heavens and the earth, the sea, and all that is in them, but he rested on the seventh day. Therefore the Lord blessed the Sabbath day and made it holy. Exodus 20:9-11

God rested on the 7th day so you should too. Your “Sabbath” can be any day of the week as long as you use it to rest. Overworking yourself will only make you sick, then you’ll be no good to anybody. 

Just like you need a marketing plan and a tactical plan for social media, each days needs a plan. We are given 24 hours each day and it’s up to us to use those hours wisely.

One of the things you can do is learn how to manage your social media marketing in 30 minutes a day. I can show you how. We also offer a 30-day Jump-Start Follower builder program where we help you find trusted sources of content, and build your following in the social media networks. Also, having comprehensive marketing and tactical plans will also save you time and money.

Want to learn how to manage your social media in 30 minutes a day? Check out my FREE video classes on YouTube!