Archive for infographic

Happy 6th Birthday, Google Plus! And They Said It Wouldn’t Last [Infographic]

When Google Plus (G+) first came out, many people thought that it was just another Facebook. Many people said that it wouldn’t last. I don’t know how many times I’ve seen articles saying, “Google Plus is dead.” And here we are celebrating Google Plus’ sixth birthday. Amazing.

This infographic, from FulleStop, highlights Google Plus’ milestones along with some current stats and important characteristics:

    • 440 million active monthly users (not too shabby!)
    • Over 2 billion profiles (imagine if all of these were active)
    • 8 new users join every second (constantly growing)
    • The average user spends 12 minutes a day on it (this is surprising)
    • 70 out of the top 100 brands are on it and they have more followers on G+ than on YouTube, Instagram and Pinterest combined! (even more surprising!)
    • It connects to YouTube. Setup your G+ page first then setup your YouTube Channel. (This is part of your online branding. Get it right.)
    • Everything posted public on G+ gets indexed in the search engine!

That last point is reason enough to be posting regularly on G+ — just for the SEO value alone.

Happy 6th Birthday, Google Plus InfographicSo are you convinced that you need to be on G+? Click here to watch my Google+ video class on YouTube. It’s free!

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What You Need to Know about Writing Enticing Headlines to Attract More Viewers [Infographic]

You write what you think is a great blog article and share it on the social networks. However, when you check your stats a few days later, you see that only a 3 people clicked through to read it. What happened? Or what didn’t happen? It was probably your headline. Writing catchy headlines social media users will want to click on to read more is a skill anyone can develop with some free tools and the tips in this infographic.

One tool I use for both blog post headlines and email subject lines is Co-Schedule’s Headline Analyzer. You want to get a 65 or higher. Anything in the green — above 70 — is ideal. Now, you can drive yourself crazy trying to get in the green. Don’t. You can’t start each and every blog post with “What You Need to Know…”. (I use it often, but not every single one.)

This infographic from Squirrly, lists the Anatomy of Creative Headlines

What You Need to Know about Writing Enticing Headlines to Drive More Traffic

If you don’t feel you have the creativity to write eye-catching headlines, we can help!

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25 Powerful Words to Generate Quality Leads [Infographic]

Marketing is about getting results. Usually that includes generating quality leads. Moreover, the challenge lies in not just attracting potential customers to your website, but converting them from a visitor into lead and furthermore, converting that lead into a sale. That’s the bottom line, right?

You want to put these CTAs in several places in your website and blog. You website should walk a visitor directly to where you want them to go and what you want them to do. Make it easy for people to do what you want otherwise, they’re not going to it.

I came across this infographic by Barry Feldman on Social Media Today with a whole list of powerful calls-to-action (CTAs) that you can easily adapt to your business and use them to convert visitors into quality leads.

25 Powerful Words to Generate Quality Leads [Infographic]Get Creative! Spin these around to be relevant for your business.

What’s more, use them on your social media posts. Mix the CTA posts with your content posts. Make sure that the links go to landing pages. The landing pages should not have anything else on it but the offer. No sidebar, widgets, or links to other parts of your website. Nothing to distract people from doing what you want them to do — give you their email address.

Also, use these in your marketing emails. Add relevant graphics. Use a free tool like Canva.com to create ads like this one….Make 2017 Your Best Year Ever!

To make sure you get quality leads, you need to clearly define your target market, understand them and their buying habits. By the same token, your blog articles need to speak to them in language they understand. Your headlines should entice a potential customer to click on the link that you shared on your social media networks.


Related Content: It Takes Time to See Results from Content Marketing


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Top 10 Best Social Media News – Dec. 2, 2016

This week in Social Media NewsOh, it always happens this time of year — the reviews of 2016 and the predictions for 2017. I’ve been collecting those and will be picking out the best for a post soon. Wow! There was a lot of social media news to sift through this week!

One thing’s for sure, we can never stop learning.

Learning is like Rowing Upstream: Not to Advance is to Drop Back. ~ Chinese Proverb

Here are this week’s best of social media news:

Note: comments are mine.

  1. Facebook Releases New Data on the Rising Opportunity of Messaging for Business [Infographic] – If you’re trying to reach the millennials, this is something you need to look into.
  2. 28 Ways to Get More Followers on Pinterest [Infographic] – I couldn’t have written it better myself!
  3. How to Use Instagram Live Video for Business – Figures that Facebook would add the live video feature to Instagram.
  4. Improving Site Speed: Everything You Need to Know – How fast your website loads affects your Google ranking.
  5. How to Find Social Media Micro-influencers for Your Small BusinessInfluencer marketing is when you make friends with a few folks who have lots of followers and they help promote your social media messages.
  6. 5 Elements of a Successful Social Media Profile Picture – The Psychology of Color is one aspect of great Branding. I cover this in “Branding Beyond the Logo” Class.
  7. Now You Can Create Twitter Moments via Mobile Devices – Ah, Twitter, in their never-ending competition with Facebook and Instagram, comes up with “Twitter Moments” for the mobile app.
  8. How to Create a Social Media Content Calendar for a Year – You know that you need to blog 2-3 times a week (no less than once a week). But, where do you come up with fresh ideas? This will help by just using a simple spreadsheet.
  9. It’s Time to Take Facebook Seriously for Location Marketing – Ok, you local businesses! I’ve written about Facebook’s Places Directory before, isn’t time to start doing it?
  10. Avoid Shopping Cart Abandonment with Better SEO This Holiday Season – You’ve attracted a visitor to your e-commerce site. They start browsing. They start filling up their shopping cart. Then they leave. Why?

Remember, if this all becomes too overwhelming for you, I’m here to help! Book a free 30-minute phone consult with me and we can go over your efforts to see how we can boost your efficiency and get you better results.

What do you need to learn? Please comment below and I’ll see what I can find for you.

1:1 coaching sessions available! Special Holiday Price: $50/hr!

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Types of Facebook Users – Which one are you? [Infographic]

Just like there are different types of Twitter users, there are different types of Facebook users.

This infographic by enlightenmentmedia.com identifies 16 types of Facebook users.

Types of Facebook users - infographic

Did you notice that no one is “Sharer”? 

Comments and likes are nice – they do help with popularity and getting more exposure. However, what you really want is “social amplification” – when someone shares your post with their friends. That increases your reach – how many people who are logged in to Facebook that see your post. The more people who have the potential to see you post, the greater the chances that someone will click on the link or take some action.

That’s the challenge on Facebook. You have to post content that your fans — the folks that have liked your page — will want to share with their friends. Sometimes it takes talking to someone outside of your company to figure out what’s going to work. It really helps if you’ve identified your target market’s persona. This free workbook will help – click here to download it.

It’s important that you check your page’s insights every month. That will tell you which types of posts your fans liked and engaged with the most. It’s also important that you have a strategy planned out for each network. Each network is different – different types of users and different cultures.

It’s crucial that you learn how to properly engage with people on these networks.

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10 #SEO Mistakes You Need to Fix Now! [Infographic]

10 SEO - Search Engine Optimization Mistakes to AvoidSearch Engine Optimization (SEO) means having your website and all your online social media profiles optimized so that you’ll come up in the top of the list when someone searches for what it is you have to offer either in Google or any of the social networks themselves.

Google has over 60% of desktop searches and over 80% of mobile searches. You have to follow Google’s rules if you want to be on the first Search Engine Results Page (SERP).

Back before Google’s first Panda algorithm update in February of 2011, webmasters and “SEO experts” used to cheat the search engine so a site or page would rank higher in the SERPs. Not any more. Those “black hat” tactics hurt tremendously. The last thing you want is to be “dinged” or demoted by Google for having followed someone’s bad advice.

Sorry, to tell you, this, but there are no shortcuts anymore. To get on the first page of Google takes some proper setting-up, regular blogging 3x a week and actively posting in social media – especially Twitter and Google+ (Google’s social network). Related Article: An SEO Tale of 2 Auto Repair Shops

The infographic below from FertileFrog.com shows the common mistakes many websites have that are hurting them. Does yours have them? Click here to schedule a free analysis.

If you need help in understanding how all this applies to YOUR business, come to one of our classes.
Check out the schedule on the right>>>>>

10 Costly SEO Mistakes that are Hurting Your Company

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Legalities you need to Consider when Live Streaming [Infographic]

Periscope and live streaming bring up some legal issues that you should be aware of.2015 will go down as the year of the Live Streaming apps when Periscope and Meerkat allowed the average smartphone owner to broadcast live from wherever they are.

Here’s a post I wrote with a podcast that explains how you can use live streaming to promote your business.

Live broadcasting from wherever you are brings up some legal issues.

  • You can’t live stream a concert, play or any other intellectual property without written permission.
  • Don’t live stream an event that you paid to get in.
  • Respect other peoples’ privacy – get model releases of people that you might interview or show on the live stream.
  • Get a location release from the owner of the property where you’re broadcasting if it isn’t yours or your company’s

This infographic from lawyer Kerry Gorgone highlights some main points.

Live Streaming legal caution checklist

If you’re not sure how to use a tool like Periscope to market your business, check out our classes where we cover video marketing and tools, tips and tricks.

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Building Credibility: Why Should I Buy Your Product or Service? [Infographic]

Credibility: the quality of being trusted and believed in

Today’s marketing is not about tooting your own horn. It’s not about telling the world how great you are. It’s not a sales pitch either.

It’s about building trust and credibility.

Building Credibility & Trust onlinePeople buy from those whom they know and trust. They also rely on the opinions and advice of their friends and family as well as online reviews. In today’s social age, people have lots of friends. That’s why a combination of content marketing and social media is essential for building your “street cred”, getting referrals and getting found.

Everything’s involved here from your website to your personal LinkedIn profile.

  • The information on your social media profiles (both business & personal) should match your website’s information – it may be worded differently, but it should reflect the message with the most recent information.
  • The links and buttons on your website must go to right profile pages not to the generic network.
  • Each blog post you write must be shared on all the major networks and bookmarking sites – Facebook, Twitter, LinkedIn, Google+, Pinterest, Stumbled Upon, Reddit and Digg – for optimal search engine optimization (SEO).

When you write your blog post, you need to write for the human reader NOT for the search engine. Yes, you use your relevant keywords throughout the article, but make sure it makes grammatical sense and you’re not repeating the same words too often. Each blog post should be classified in the right category and have the relevant tags (keywords).

Your customers – current and potential – may be reaching out to you via social media. Are you seeing their posts & messages? What are they seeing when they land on your social media profiles?

  • You need to monitor your social media daily and respond to customer inquiries quickly.
  • Never delete a bad review! Address the problem publicly.
  • Encourage reviews from satisfied customers, but don’t request it in an email!

This infographic from Intersection Consulting shows the Path to Building Online Trust.

You can learn how to do this properly and effectively at the AZ Social Media Training Center. Even if you’re not in Phoenix, you can take classes via Skype! Check out our upcoming classes!

If you have a social media or content marketing question, please feel free to comment below or message me via our social networks. We want to know what you’d like to know so we can blog about it!

How to Establish Trust & Credibility Online

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How to Increase Traffic to Your Website [Infographic]

How to increase traffic to your websiteWe all want it – more traffic driven to our business website. It’s a mixture of proper SEO, content production and social media. And it’s not just a matter of setting it up and walking away hoping it all works by itself. No, it takes constant and continual planning an execution. But when done properly, IT WORKS!

  1. Your website has to be set-up properly and optimized for Google search.
  2. Your social media network profile pages need to be set-up correctly and optimized not just for Google search, but for their internal search engines.
  3. You need to blog at least 3 times a week.
  4. Each blog post has to be set-up properly.
  5. Each post needs to be shared on all the major social networks: Facebook, Pinterest, LinkedIn, Google+, Twitter, as well as bookmarking sites like Stumble Upon, Reddit and Digg.
  6. You should do a video at least 3 times a month if not weekly.
  7. You need a plan before you start.

We’ve got an affordable way for you to take all the classes you need to help you through each one of those steps to online marketing success:

 

This infographic has some tips — both free and paid — on how to increase traffic to your website and we can show you how to get it all set-up!

How to increase traffic to your website - infographic

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Social Media Usage: Men v. Women [infographic]

Men v. Women online ad response

Take note on the types of ads that resonate with both men and women – they are way different! Graphic courtesy of FinancesOnline.com.

Before you even attempt to dive into social media marketing, you MUST define your target market. Once you have your target defined, you need to do a bit of research and determine their social media usage.

Ask yourself these questions:

  • Which social networks do they frequent?
  • How much time to they spend on them?
  • What do they look for?
  • What devices do they use to access them?
  • Why are they on?
  • How they interact with brands?

The infographic below has some interesting data on how men and women use social media differently.

Here are some of the social media insights that stand out:

  • Men prefer quick access to deals or information
  • Women are more likely to follow a brand for deals
  • Women are less likely to take action on a paid digital ad – whether on social media or mobile apps
  • Men outnumber women on social media in general! (Interesting – back in 1995, I started and ran an online Christian dating service and back then, there were more men than women online. Ladies, why is that? Please comment below…)
  • Men are more likely to use social media for business and dating
  • Women are more likely to use social media for family & friends, sharing, entertainment and self-help

How men and women use their smartphones differ also:

  • Women go for sharing, photos, games & messaging
  • Men prefer video, news, & GPS
  • Equal use of phones for reading email
  • Just about even for downloading apps

Social Media Usage: Men v. Women

Men and women use social media differently!

So, who are you trying to reach? This helps you understand WHY you need to clearly define your target market NICHE and get to know them so you’ll be able to post social media content that they will respond to. Otherwise, your social media efforts are a waste of time and money.

Click here to download the free Define Your Target Market Workbook to get you started.

 

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