Archive for infographic

What You Need to Know about Writing Enticing Headlines to Attract More Viewers [Infographic]

You write what you think is a great blog article and share it on the social networks. However, when you check your stats a few days later, you see that only a 3 people clicked through to read it. What happened? Or what didn’t happen? It was probably your headline. Writing catchy headlines social media users will want to click on to read more is a skill anyone can develop with some free tools and the tips in this infographic.

One tool I use for both blog post headlines and email subject lines is Co-Schedule’s Headline Analyzer. You want to get a 65 or higher. Anything in the green — above 70 — is ideal. Now, you can drive yourself crazy trying to get in the green. Don’t. You can’t start each and every blog post with “What You Need to Know…”. (I use it often, but not every single one.)

This infographic from Squirrly, lists the Anatomy of Creative Headlines

What You Need to Know about Writing Enticing Headlines to Drive More Traffic

If you don’t feel you have the creativity to write eye-catching headlines, we can help!

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25 Powerful Words to Generate Quality Leads [Infographic]

Marketing is about getting results. Usually that includes generating quality leads. Moreover, the challenge lies in not just attracting potential customers to your website, but converting them from a visitor into lead and furthermore, converting that lead into a sale. That’s the bottom line, right?

You want to put these CTAs in several places in your website and blog. You website should walk a visitor directly to where you want them to go and what you want them to do. Make it easy for people to do what you want otherwise, they’re not going to it.

I came across this infographic by Barry Feldman on Social Media Today with a whole list of powerful calls-to-action (CTAs) that you can easily adapt to your business and use them to convert visitors into quality leads.

25 Powerful Words to Generate Quality Leads [Infographic]Get Creative! Spin these around to be relevant for your business.

What’s more, use them on your social media posts. Mix the CTA posts with your content posts. Make sure that the links go to landing pages. The landing pages should not have anything else on it but the offer. No sidebar, widgets, or links to other parts of your website. Nothing to distract people from doing what you want them to do — give you their email address.

Also, use these in your marketing emails. Add relevant graphics. Use a free tool like Canva.com to create ads like this one….Make 2017 Your Best Year Ever!

To make sure you get quality leads, you need to clearly define your target market, understand them and their buying habits. By the same token, your blog articles need to speak to them in language they understand. Your headlines should entice a potential customer to click on the link that you shared on your social media networks.


Related Content: It Takes Time to See Results from Content Marketing


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Top 10 Best Social Media News – Dec. 2, 2016

This week in Social Media NewsOh, it always happens this time of year — the reviews of 2016 and the predictions for 2017. I’ve been collecting those and will be picking out the best for a post soon. Wow! There was a lot of social media news to sift through this week!

One thing’s for sure, we can never stop learning.

Learning is like Rowing Upstream: Not to Advance is to Drop Back. ~ Chinese Proverb

Here are this week’s best of social media news:

Note: comments are mine.

  1. Facebook Releases New Data on the Rising Opportunity of Messaging for Business [Infographic] – If you’re trying to reach the millennials, this is something you need to look into.
  2. 28 Ways to Get More Followers on Pinterest [Infographic] – I couldn’t have written it better myself!
  3. How to Use Instagram Live Video for Business – Figures that Facebook would add the live video feature to Instagram.
  4. Improving Site Speed: Everything You Need to Know – How fast your website loads affects your Google ranking.
  5. How to Find Social Media Micro-influencers for Your Small BusinessInfluencer marketing is when you make friends with a few folks who have lots of followers and they help promote your social media messages.
  6. 5 Elements of a Successful Social Media Profile Picture – The Psychology of Color is one aspect of great Branding. I cover this in “Branding Beyond the Logo” Class.
  7. Now You Can Create Twitter Moments via Mobile Devices – Ah, Twitter, in their never-ending competition with Facebook and Instagram, comes up with “Twitter Moments” for the mobile app.
  8. How to Create a Social Media Content Calendar for a Year – You know that you need to blog 2-3 times a week (no less than once a week). But, where do you come up with fresh ideas? This will help by just using a simple spreadsheet.
  9. It’s Time to Take Facebook Seriously for Location Marketing – Ok, you local businesses! I’ve written about Facebook’s Places Directory before, isn’t time to start doing it?
  10. Avoid Shopping Cart Abandonment with Better SEO This Holiday Season – You’ve attracted a visitor to your e-commerce site. They start browsing. They start filling up their shopping cart. Then they leave. Why?

Remember, if this all becomes too overwhelming for you, I’m here to help! Book a free 30-minute phone consult with me and we can go over your efforts to see how we can boost your efficiency and get you better results.

What do you need to learn? Please comment below and I’ll see what I can find for you.

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Social Media Marketing Trends for 2016

Ah, it’s time as we say “Adios” to 2015 to look forward to 2016. Here’s what I see coming down the pike in Social Media Marketing Trends for 2016:

Facebook:

Facebook Organic Reach according to BufferFacebook in 2015 hit 1 BILLION users in 1 DAY! It can no longer be ignored, but taken seriously for both B2C and B2B companies. Yet, it is a challenge for the average business page to get Organic Reach. In fact, according to Buffer, only 6% of a page’s fans see your content and over 18 million business pages are competing for space on the Facebook newsfeed.

The social network is moving toward adding options for monetizing content and rewarding people for spending time on content. Marketers will need to think about how they are utilizing these tools for their brands. The traditional thought of leading followers back to your main company website may need to change. ~ Debbie Friez, Social Media Lean, TopRank Online Marketing

Facebook Messenger, though you may find it an annoyance as yet another text message coming through, has been expanded to allow people to send messages to businesses. Facebook is invested in making this platform work, so look for increased usage and websites with a Facebook “Message Us” widget so you can quickly communicate with potential customers. This takes “live chatting” to a new level. And it’s free!

Facebook announced recently that they will be offering a Business Directory based on business reviews on Facebook. This is HUGE! Now, more than ever, Facebook reviews will matter. Between Facebook and Google/Google+ reviews, we will soon see the end of Yelp.

Twitter:

The never-ending news ticker is still a powerhouse to be mastered. With 307 million monthly, active users and tweets appearing in Google searches, it’s still a great tool for gaining exposure and finding target markets.

Google+:

Sorry, folks, Google+ is not dying anytime soon. Google is in the process of totally revamping the whole system with emphasis on Communities and Collections. They wouldn’t be investing so much time and effort on this platform if they were going to kill it. They changed the way businesses set up pages – you’re either a location or a brand page. Locations are for brick-and-mortar local businesses. If you work from home, are a service provider, cause or an e-commerce site, then you set-up a brand page. Communities are groups like those on Facebook or LinkedIn – a great place to interact with peers, target markets and influencers. Collections are like Pinterest boards where you can classify and keep posts. It is still connected directly with the Google Search Engine. Look for increased activity in this platform as businesses realize it’s power.

LinkedIn:LinkedIn Groups App

LinkedIn recently updated their groups and launched a separate app. They are encouraging “tagging” or mentioning other group members the usage of images in discussions. Find your target market, influencers and peers in these groups, participate and get noticed. This is great for building brand awareness, exposure and credibility.

LinkedIn is also releasing its Sales Navigator – a paid service to help you take advantage of all those connections and turn them into sales.

Look also for a change in LinkedIn Pulse – its content curating service where members can write articles like writing for their local business journal. Use this tool correctly to build credibility.

Influencer Marketing:

Marketers need to build solid, long-term relationships with people who are influencers in various fields – relevant and related to their own industries. These people are your brand advocates. They not only have large followings on the social networks, but are also respected and known for their expertise offline. It takes some strategizing and work to reach and engage these influencers. 

Targeted Paid Advertising:

By 2017, digital ad spending will surpass TV! If you have the budget, it may be worth pursuing. As the networks grow, their systems have to analyze the users, thus providing the advertiser with excellent targeting opportunities. The key is to have a campaign strategy before you spend any money. This requires really understanding who your target is, which networks they frequent the most, what times of the day they are on, etc.

However, ad-blockers are causing a problem especially in mobile applications. I’ve been trying AdBlock and it really works. I can review a newsfeed in an app without seeing those pesky advertisements. The iOS version works great, the Android not so much.

Buy Buttons:

You’ll see them more in 2016 – buy buttons on Facebook, Twitter and Pinterest. They are targeting the impulse shopper who isn’t even shopping. These are the equivalent of the candy bars at the check-outs in a store. With one click you’ll be able to purchase whatever without having to go to a shopping cart.

Mobile, Wearables & the Internet of Things:

WearablesJust about everything from your eyeglasses to your fridge will eventually be connected. You might not embrace wearables, but be sure that the under-35 crowd will. From FitBit to iWatch, more and more folks will be wearing their data and connections. Fitness apps and gadgets will rule.

Smartphone revenue will surpass desktop revenue in 2016. (Econsultancy)

If you’re trying to reach Millennials and younger, you have to take into consideration that they’ll be doing most of their surfing, shopping, chatting, watching, comparing, studying, searching on a device that’s not a desktop computer.

Content Marketing:

Whatever your content is — blogging, videos or graphics — getting the right engagement — likes, shares, comments, visits to the website or some other direct call to action — needs to be thought out carefully. What do you want to accomplish with this content? Clearly identify that and your work will not be in vain. A recent SmartInsights poll shows that over 20% marketers feel that Content Marketing is the single biggest trend in 2016 followed by Marketing Automation and Mobile Marketing. See the infographic below on Content Marketing Rules of Engagement.

Digital Travel Sales from eMarketerDigital Travel

You wouldn’t think it, but digital travel sales has been steadily increasing globally as the overall global economy improves, the middle class grows, more people have disposable incomes and can afford to travel. Markets like Asia-Pacific, Latin America, the Middle East, China and Africa have increased their online travel purchases. The U.S. market has been strong, but with the rapid growth of the other global areas, is not predicted to grow as much as it did in 2016 as it did in 2015. (eMarketer)

Communities

Between Google+ Communities, LinkedIn and Facebook Groups, your target market is engaging online. It’s up to you to become creative and join in the discussions without sounding salesy or spammy. The networks are increasing their focus on their respective communities. Look for increased engagement.

Transparency Marketing

This is one of those catch-phrases that’s becoming popular. Honesty, credibility and trust rules.

“Transparency marketing will be huge. People who allow themselves to be vulnerable in what they share will create a more loyal following among those who are interested in their information and expertise, with an equally fast drop off of those who have no interest in what they stand for.” ~ Kathleen Gage, quoted in this article on Inc.

Live Streaming

More and more companies will take advantage of live streaming through Periscope, Blab, webinars and Google Hangouts for increased exposure and to reach people who cannot attend events physically. 

Customer Service and Employee Advocacy

Our world gone social has changed customer service and the way and speed in which companies respond to complaints. Employee Advocacy in any organization larger than 3 employees is crucial. Everyone must be playing in the same ballpark with the same game plan – customer service, sales and marketing departments. Disjointed efforts will only result in failure and brand destruction.

It’s Keeps Changing

One thing’s for sure, social media will keep changing and evolving and marketers are going to have to keep adapting and evolving with it.

“The Pew Research Center recently released a socialmedia usage study revealing that 65 percent of U.S. adults now use social media sites — a nearly tenfold jump in the last decade. Meanwhile, 75 percent of U.S. adults are Internet users — meaning that only 10 percent use the Internet but not social media.” ~TechCrunch

I recommend having, besides and overall marketing plan, a month-to-month analytics and planning system where based on your analytics and insights, you adjust your strategic and tactical plans accordingly. Subscribe to the Free Social Media Marketing Strategist to keep up with all the social media news as well as getting great tips from the experts.

Content Marketing Rules of Engagement for 2016

Click here to download your free Define Your Target Market Workbook to help you get started.

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Types of Facebook Users – Which one are you? [Infographic]

Just like there are different types of Twitter users, there are different types of Facebook users.

This infographic by enlightenmentmedia.com identifies 16 types of Facebook users.

Types of Facebook users - infographic

Did you notice that no one is “Sharer”? 

Comments and likes are nice – they do help with popularity and getting more exposure. However, what you really want is “social amplification” – when someone shares your post with their friends. That increases your reach – how many people who are logged in to Facebook that see your post. The more people who have the potential to see you post, the greater the chances that someone will click on the link or take some action.

That’s the challenge on Facebook. You have to post content that your fans — the folks that have liked your page — will want to share with their friends. Sometimes it takes talking to someone outside of your company to figure out what’s going to work. It really helps if you’ve identified your target market’s persona. This free workbook will help – click here to download it.

It’s important that you check your page’s insights every month. That will tell you which types of posts your fans liked and engaged with the most. It’s also important that you have a strategy planned out for each network. Each network is different – different types of users and different cultures.

It’s crucial that you learn how to properly engage with people on these networks.

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10 #SEO Mistakes You Need to Fix Now! [Infographic]

10 SEO - Search Engine Optimization Mistakes to AvoidSearch Engine Optimization (SEO) means having your website and all your online social media profiles optimized so that you’ll come up in the top of the list when someone searches for what it is you have to offer either in Google or any of the social networks themselves.

Google has over 60% of desktop searches and over 80% of mobile searches. You have to follow Google’s rules if you want to be on the first Search Engine Results Page (SERP).

Back before Google’s first Panda algorithm update in February of 2011, webmasters and “SEO experts” used to cheat the search engine so a site or page would rank higher in the SERPs. Not any more. Those “black hat” tactics hurt tremendously. The last thing you want is to be “dinged” or demoted by Google for having followed someone’s bad advice.

Sorry, to tell you, this, but there are no shortcuts anymore. To get on the first page of Google takes some proper setting-up, regular blogging 3x a week and actively posting in social media – especially Twitter and Google+ (Google’s social network). Related Article: An SEO Tale of 2 Auto Repair Shops

The infographic below from FertileFrog.com shows the common mistakes many websites have that are hurting them. Does yours have them? Click here to schedule a free analysis.

If you need help in understanding how all this applies to YOUR business, come to one of our classes.
Check out the schedule on the right>>>>>

10 Costly SEO Mistakes that are Hurting Your Company

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Legalities you need to Consider when Live Streaming [Infographic]

Periscope and live streaming bring up some legal issues that you should be aware of.2015 will go down as the year of the Live Streaming apps when Periscope and Meerkat allowed the average smartphone owner to broadcast live from wherever they are.

Here’s a post I wrote with a podcast that explains how you can use live streaming to promote your business.

Live broadcasting from wherever you are brings up some legal issues.

  • You can’t live stream a concert, play or any other intellectual property without written permission.
  • Don’t live stream an event that you paid to get in.
  • Respect other peoples’ privacy – get model releases of people that you might interview or show on the live stream.
  • Get a location release from the owner of the property where you’re broadcasting if it isn’t yours or your company’s

This infographic from lawyer Kerry Gorgone highlights some main points.

Live Streaming legal caution checklist

If you’re not sure how to use a tool like Periscope to market your business, check out our classes where we cover video marketing and tools, tips and tricks.

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Building Credibility: Why Should I Buy Your Product or Service? [Infographic]

Credibility: the quality of being trusted and believed in

Today’s marketing is not about tooting your own horn. It’s not about telling the world how great you are. It’s not a sales pitch either.

It’s about building trust and credibility.

Building Credibility & Trust onlinePeople buy from those whom they know and trust. They also rely on the opinions and advice of their friends and family as well as online reviews. In today’s social age, people have lots of friends. That’s why a combination of content marketing and social media is essential for building your “street cred”, getting referrals and getting found.

Everything’s involved here from your website to your personal LinkedIn profile.

  • The information on your social media profiles (both business & personal) should match your website’s information – it may be worded differently, but it should reflect the message with the most recent information.
  • The links and buttons on your website must go to right profile pages not to the generic network.
  • Each blog post you write must be shared on all the major networks and bookmarking sites – Facebook, Twitter, LinkedIn, Google+, Pinterest, Stumbled Upon, Reddit and Digg – for optimal search engine optimization (SEO).

When you write your blog post, you need to write for the human reader NOT for the search engine. Yes, you use your relevant keywords throughout the article, but make sure it makes grammatical sense and you’re not repeating the same words too often. Each blog post should be classified in the right category and have the relevant tags (keywords).

Your customers – current and potential – may be reaching out to you via social media. Are you seeing their posts & messages? What are they seeing when they land on your social media profiles?

  • You need to monitor your social media daily and respond to customer inquiries quickly.
  • Never delete a bad review! Address the problem publicly.
  • Encourage reviews from satisfied customers, but don’t request it in an email!

This infographic from Intersection Consulting shows the Path to Building Online Trust.

You can learn how to do this properly and effectively at the AZ Social Media Training Center. Even if you’re not in Phoenix, you can take classes via Skype! Check out our upcoming classes!

If you have a social media or content marketing question, please feel free to comment below or message me via our social networks. We want to know what you’d like to know so we can blog about it!

How to Establish Trust & Credibility Online

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How to Increase Traffic to Your Website [Infographic]

How to increase traffic to your websiteWe all want it – more traffic driven to our business website. It’s a mixture of proper SEO, content production and social media. And it’s not just a matter of setting it up and walking away hoping it all works by itself. No, it takes constant and continual planning an execution. But when done properly, IT WORKS!

  1. Your website has to be set-up properly and optimized for Google search.
  2. Your social media network profile pages need to be set-up correctly and optimized not just for Google search, but for their internal search engines.
  3. You need to blog at least 3 times a week.
  4. Each blog post has to be set-up properly.
  5. Each post needs to be shared on all the major social networks: Facebook, Pinterest, LinkedIn, Google+, Twitter, as well as bookmarking sites like Stumble Upon, Reddit and Digg.
  6. You should do a video at least 3 times a month if not weekly.
  7. You need a plan before you start.

We’ve got an affordable way for you to take all the classes you need to help you through each one of those steps to online marketing success:

 

This infographic has some tips — both free and paid — on how to increase traffic to your website and we can show you how to get it all set-up!

How to increase traffic to your website - infographic

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Social Media Usage: Men v. Women [infographic]

Men v. Women online ad response

Take note on the types of ads that resonate with both men and women – they are way different! Graphic courtesy of FinancesOnline.com.

Before you even attempt to dive into social media marketing, you MUST define your target market. Once you have your target defined, you need to do a bit of research and determine their social media usage.

Ask yourself these questions:

  • Which social networks do they frequent?
  • How much time to they spend on them?
  • What do they look for?
  • What devices do they use to access them?
  • Why are they on?
  • How they interact with brands?

The infographic below has some interesting data on how men and women use social media differently.

Here are some of the social media insights that stand out:

  • Men prefer quick access to deals or information
  • Women are more likely to follow a brand for deals
  • Women are less likely to take action on a paid digital ad – whether on social media or mobile apps
  • Men outnumber women on social media in general! (Interesting – back in 1995, I started and ran an online Christian dating service and back then, there were more men than women online. Ladies, why is that? Please comment below…)
  • Men are more likely to use social media for business and dating
  • Women are more likely to use social media for family & friends, sharing, entertainment and self-help

How men and women use their smartphones differ also:

  • Women go for sharing, photos, games & messaging
  • Men prefer video, news, & GPS
  • Equal use of phones for reading email
  • Just about even for downloading apps

Social Media Usage: Men v. Women

Men and women use social media differently!

So, who are you trying to reach? This helps you understand WHY you need to clearly define your target market NICHE and get to know them so you’ll be able to post social media content that they will respond to. Otherwise, your social media efforts are a waste of time and money.

Click here to download the free Define Your Target Market Workbook to get you started.

 

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