Archive for infographic

Happy 6th Birthday, Google Plus! And They Said It Wouldn’t Last [Infographic]

Reading Time: 2 minutes

When Google Plus (G+) first came out, many people thought that it was just another Facebook. Many people said that it wouldn’t last. I don’t know how many times I’ve seen articles saying, “Google Plus is dead.” And here we are celebrating Google Plus’ sixth birthday. Amazing.

This infographic, from FulleStop, highlights Google Plus’ milestones along with some current stats and important characteristics:

    • 440 million active monthly users (not too shabby!)
    • Over 2 billion profiles (imagine if all of these were active)
    • 8 new users join every second (constantly growing)
    • The average user spends 12 minutes a day on it (this is surprising)
    • 70 out of the top 100 brands are on it and they have more followers on G+ than on YouTube, Instagram and Pinterest combined! (even more surprising!)
    • It connects to YouTube. Setup your G+ page first then setup your YouTube Channel. (This is part of your online branding. Get it right.)
    • Everything posted public on G+ gets indexed in the search engine!

That last point is reason enough to be posting regularly on G+ — just for the SEO value alone.

Happy 6th Birthday, Google Plus InfographicSo are you convinced that you need to be on G+? Click here to watch my Google+ video class on YouTube. It’s free!

What You Need to Know about Writing Enticing Headlines to Attract More Viewers [Infographic]

Reading Time: 2 minutes

You write what you think is a great blog article and share it on the social networks. However, when you check your stats a few days later, you see that only a 3 people clicked through to read it. What happened? Or what didn’t happen? It was probably your headline. Writing catchy headlines social media users will want to click on to read more is a skill anyone can develop with some free tools and the tips in this infographic.

One tool I use for both blog post headlines and email subject lines is Co-Schedule’s Headline Analyzer. You want to get a 65 or higher. Anything in the green — above 70 — is ideal. Now, you can drive yourself crazy trying to get in the green. Don’t. You can’t start each and every blog post with “What You Need to Know…”. (I use it often, but not every single one.)

This infographic from Squirrly, lists the Anatomy of Creative Headlines

What You Need to Know about Writing Enticing Headlines to Drive More Traffic

If you don’t feel you have the creativity to write eye-catching headlines, we can help!

Blogger and copywriter service

Progress is impossible without change.

25 Powerful Words to Generate Quality Leads [Infographic]

Reading Time: 2 minutes

Marketing is about getting results. Usually that includes generating quality leads. Moreover, the challenge lies in not just attracting potential customers to your website, but converting them from a visitor into lead and furthermore, converting that lead into a sale. That’s the bottom line, right?

You want to put these CTAs in several places in your website and blog. You website should walk a visitor directly to where you want them to go and what you want them to do. Make it easy for people to do what you want otherwise, they’re not going to it.

I came across this infographic by Barry Feldman on Social Media Today with a whole list of powerful calls-to-action (CTAs) that you can easily adapt to your business and use them to convert visitors into quality leads.

25 Powerful Words to Generate Quality Leads [Infographic]Get Creative! Spin these around to be relevant for your business.

What’s more, use them on your social media posts. Mix the CTA posts with your content posts. Make sure that the links go to landing pages. The landing pages should not have anything else on it but the offer. No sidebar, widgets, or links to other parts of your website. Nothing to distract people from doing what you want them to do — give you their email address.

Also, use these in your marketing emails. Add relevant graphics. Use a free tool like Canva.com to create ads like this one….Make 2017 Your Best Year Ever!

To make sure you get quality leads, you need to clearly define your target market, understand them and their buying habits. By the same token, your blog articles need to speak to them in language they understand. Your headlines should entice a potential customer to click on the link that you shared on your social media networks.


Related Content: It Takes Time to See Results from Content Marketing


Free Phone Consult & Social Media Audit

Save

Types of Facebook Users – Which one are you? [Infographic]

Reading Time: 2 minutes

Just like there are different types of Twitter users, there are different types of Facebook users.

This infographic by enlightenmentmedia.com identifies 16 types of Facebook users.

Types of Facebook users - infographic

Did you notice that no one is “Sharer”? 

Comments and likes are nice – they do help with popularity and getting more exposure. However, what you really want is “social amplification” – when someone shares your post with their friends. That increases your reach – how many people who are logged in to Facebook that see your post. The more people who have the potential to see you post, the greater the chances that someone will click on the link or take some action.

That’s the challenge on Facebook. You have to post content that your fans — the folks that have liked your page — will want to share with their friends. Sometimes it takes talking to someone outside of your company to figure out what’s going to work. It really helps if you’ve identified your target market’s persona. This free workbook will help – click here to download it.

It’s important that you check your page’s insights every month. That will tell you which types of posts your fans liked and engaged with the most. It’s also important that you have a strategy planned out for each network. Each network is different – different types of users and different cultures.

It’s crucial that you learn how to properly engage with people on these networks.

Your Social Savvy Solution Members Only

Save

10 #SEO Mistakes You Need to Fix Now! [Infographic]

Reading Time: 2 minutes

10 SEO - Search Engine Optimization Mistakes to AvoidSearch Engine Optimization (SEO) means having your website and all your online social media profiles optimized so that you’ll come up in the top of the list when someone searches for what it is you have to offer either in Google or any of the social networks themselves.

Google has over 60% of desktop searches and over 80% of mobile searches. You have to follow Google’s rules if you want to be on the first Search Engine Results Page (SERP).

Back before Google’s first Panda algorithm update in February of 2011, webmasters and “SEO experts” used to cheat the search engine so a site or page would rank higher in the SERPs. Not any more. Those “black hat” tactics hurt tremendously. The last thing you want is to be “dinged” or demoted by Google for having followed someone’s bad advice.

Sorry, to tell you, this, but there are no shortcuts anymore. To get on the first page of Google takes some proper setting-up, regular blogging 3x a week and actively posting in social media – especially Twitter and Google+ (Google’s social network). Related Article: An SEO Tale of 2 Auto Repair Shops

The infographic below from FertileFrog.com shows the common mistakes many websites have that are hurting them. Does yours have them? Click here to schedule a free analysis.

If you need help in understanding how all this applies to YOUR business, come to one of our classes.
Check out the schedule on the right>>>>>

10 Costly SEO Mistakes that are Hurting Your Company

Save

Save

Legalities you need to Consider when Live Streaming [Infographic]

Reading Time: 1 minute

Periscope and live streaming bring up some legal issues that you should be aware of.2015 will go down as the year of the Live Streaming apps when Periscope and Meerkat allowed the average smartphone owner to broadcast live from wherever they are.

Here’s a post I wrote with a podcast that explains how you can use live streaming to promote your business.

Live broadcasting from wherever you are brings up some legal issues.

  • You can’t live stream a concert, play or any other intellectual property without written permission.
  • Don’t live stream an event that you paid to get in.
  • Respect other peoples’ privacy – get model releases of people that you might interview or show on the live stream.
  • Get a location release from the owner of the property where you’re broadcasting if it isn’t yours or your company’s

This infographic from lawyer Kerry Gorgone highlights some main points.

Live Streaming legal caution checklist

If you’re not sure how to use a tool like Periscope to market your business, check out our classes where we cover video marketing and tools, tips and tricks.

Building Credibility: Why Should I Buy Your Product or Service? [Infographic]

Reading Time: 3 minutes

Credibility: the quality of being trusted and believed in

Today’s marketing is not about tooting your own horn. It’s not about telling the world how great you are. It’s not a sales pitch either.

It’s about building trust and credibility.

Building Credibility & Trust onlinePeople buy from those whom they know and trust. They also rely on the opinions and advice of their friends and family as well as online reviews. In today’s social age, people have lots of friends. That’s why a combination of content marketing and social media is essential for building your “street cred”, getting referrals and getting found.

Everything’s involved here from your website to your personal LinkedIn profile.

  • The information on your social media profiles (both business & personal) should match your website’s information – it may be worded differently, but it should reflect the message with the most recent information.
  • The links and buttons on your website must go to right profile pages not to the generic network.
  • Each blog post you write must be shared on all the major networks and bookmarking sites – Facebook, Twitter, LinkedIn, Google+, Pinterest, Stumbled Upon, Reddit and Digg – for optimal search engine optimization (SEO).

When you write your blog post, you need to write for the human reader NOT for the search engine. Yes, you use your relevant keywords throughout the article, but make sure it makes grammatical sense and you’re not repeating the same words too often. Each blog post should be classified in the right category and have the relevant tags (keywords).

Your customers – current and potential – may be reaching out to you via social media. Are you seeing their posts & messages? What are they seeing when they land on your social media profiles?

  • You need to monitor your social media daily and respond to customer inquiries quickly.
  • Never delete a bad review! Address the problem publicly.
  • Encourage reviews from satisfied customers, but don’t request it in an email!

This infographic from Intersection Consulting shows the Path to Building Online Trust.

You can learn how to do this properly and effectively at the AZ Social Media Training Center. Even if you’re not in Phoenix, you can take classes via Skype! Check out our upcoming classes!

If you have a social media or content marketing question, please feel free to comment below or message me via our social networks. We want to know what you’d like to know so we can blog about it!

How to Establish Trust & Credibility Online

Save

How to Increase Traffic to Your Website [Infographic]

Reading Time: 2 minutes

We all want it – more traffic driven to our business website. It’s a mixture of proper SEO, content production and social media. And it’s not just a matter of setting it up and walking away hoping it all works by itself. No, it takes constant and continual planning an execution. But when done properly, IT WORKS!

  1. Your website has to be set-up properly and optimized for Google search.
  2. Your social media network profile pages need to be set-up correctly and optimized not just for Google search, but for their internal search engines.
  3. You need to blog at least 3 times a week.
  4. Each blog post has to be set-up properly.
  5. Each post needs to be shared on all the major social networks: Facebook, Pinterest, LinkedIn, Google+, Twitter, as well as bookmarking sites like Stumble Upon, Reddit and Digg.
  6. You should do a video at least 3 times a month if not weekly.
  7. You need a plan before you start.

We’ve got an affordable way for you to take all the classes you need to help you through each one of those steps to online marketing success:

This infographic has some tips — both free and paid — on how to increase traffic to your website and we can show you how to get it all set-up!

How to increase traffic to your website - infographic

If you’re not sure how to approach social media for your startup or existing business, schedule a free 15 minute phone consult.

You can become social savvy!

Need some coaching? Check out my 1:1 training and coaching service.

10 Benefits of Video Marketing [Infographic]

Reading Time: 1 minute

You can create great videos on a smart phoneYouTube alone has over 4 billion views per day! Video marketing is the fastest way to get noticed, gain exposure and build awareness quickly. If you’re lucky, it may even go viral!

If you own a smartphone, you’ve got a video camera in your pocket!

This infographic shows the power of video marketing.

10 Benefits Of Video MarketingJust to recap:

  1. Customers watch more video
  2. Video is helping your competition
  3. Video is easily searchable
  4. Video is mobile
  5. Behavior analytics
  6. Conversions
  7. Efficiency
  8. SEO
  9. Emotional benefits
  10. Social media sharing

But it all starts with Defining Your Target Market. Download the free workbook here.

Save

12 Steps to Social Media Success [Infographic]

Reading Time: 2 minutes

Social Media SuccessYes, social media marketing can be overwhelming. Just like any challenge, you need to take it one step at a time.

This infographic shows you the steps to social media success:

  1. Research and know your audience and which networks they use.
  2. Pick your social platforms – you should have presence in the major ones, but focus on the ones where your audience is.
  3. Pick your Key Performance Indicators (KPIs) – what are you trying to accomplish?
  4. Have a playbook – this says to review it every quarter – I suggest adjusting it every month based on your analytics. Set SMART – specific, measurable, attainable, relevant & timely – goals.
  5. Align your company around your plan
  6. Schedule an hour each week to schedule posts. Use tools like HootSuite and TweetDeck.
  7. Create a content bank – I like Feedly.
  8. Post relevant content that’s of interest to your target audience.
  9. Treat all social channels separately – each one “drives” differently. They have their own culture and dos and don’ts.
  10. Assign someone as a customer service rep – if you’re a solopreneur, you’ll need to do your own monitoring of your name in case someone posts a customer service problem.
  11. Reporting – Absolutely must check your site statistics, analytics and social network insights. You need these metrics to know if you’ve reached your goals.
  12. Reanalyze – What’s working and what’s not working. Do some A/B testing.

12 Steps to Social Media Success

Get a grip on your social media marketing with our evening and Saturday social media classes!

Get a free analysis and a 30-minute phone consult. Click here to contact us.

Follow us!