Marketing is about getting results. Usually that includes generating quality leads. Moreover, the challenge lies in not just attracting potential customers to your website, but converting them from a visitor into lead and furthermore, converting that lead into a sale. That’s the bottom line, right?
You want to put these CTAs in several places in your website and blog. You website should walk a visitor directly to where you want them to go and what you want them to do. Make it easy for people to do what you want otherwise, they’re not going to it.
I came across this infographic by Barry Feldman on Social Media Today with a whole list of powerful calls-to-action (CTAs) that you can easily adapt to your business and use them to convert visitors into quality leads.
What’s more, use them on your social media posts. Mix the CTA posts with your content posts. Make sure that the links go to landing pages. The landing pages should not have anything else on it but the offer. No sidebar, widgets, or links to other parts of your website. Nothing to distract people from doing what you want them to do — give you their email address.
Also, use these in your marketing emails. Add relevant graphics. Use a free tool like Canva.com to create ads like this one….
To make sure you get quality leads, you need to clearly define your target market, understand them and their buying habits. By the same token, your blog articles need to speak to them in language they understand. Your headlines should entice a potential customer to click on the link that you shared on your social media networks.