Archive for TweetDeck

How to Survive Twitter: Manage it with TweetDeck

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How to Survive Twitter: Manage it with TweetDeckTweetDeck is a free tool by Twitter for Twitter. It helps you manage your Twitter account easily, see who’s followed, retweeted or mentioned you, create lists to monitor competition, monitor hashtags and most importantly, schedule tweets to post in the future. Great time-saving tool!

I first discovered TweetDeck when I was trying to manage an employer’s Twitter account as well as my personal one (because I was promoting a book). I was switching back and forth having to log out of one to log into the other. I also needed a way schedule tweets to out in the future. (Twitter’s up 24/7, you don’t have to be!)

How to Manage Your Twitter account(s) with TweetDeck:

Know, Like & Trust: Getting the Best From Your Social Marketing

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Building Credibility & Trust onlinePeople buy from whom they know and trust. Before they get to know you, the have to notice you. Before they trust you, they have to also like you.

You get noticed on social media by using the right strategy and tactics. People start to like you because you show a human side.

Social Marketing is not about B2C or B2B – it’s about P2P – People-to-People.

Clients become clients because they trust you and your business. ~Jay Izso in Social Mediaology

To get those people to actually like you and your business you have to be social! You have to show a personal side!

It’s like when you join a local networking group or a chamber of commerce – you get what you put into it.

Build your network the natural wayIf you join a group, but don’t participate in any of the events, no one is going to know who you are. It’s the same concept online. You can build a website and set up your social pages, but if you’re not engaging with people — your current or potential clients — it’s like having a billboard in the middle of the ocean. It may be seen by a passing ship, but that’s it.

Can’t I automate it?

You can automate a lot of the media, but you still have to be social! And you still have to blog 3x a week!

There are lots of free tools out there to help make being social easy. My favorites are to curate and sort articles to share, HootSuite to share and schedule out to the social networks and TweetDeck to manage Twitter.  In 30 minutes a day, you say hello, thank you, wish friends & connections a happy birthday or work anniversary, share interesting content, throw out a free tip or two and collect information for yourself. You’ve touched dozens of people in 30 minutes when it would have taken you hours if not days of phone calling to do the same.

Why can’t I just pay for advertisements on the networks and on Google?

Sure, if you have a lot of money. The majority – and it’s a large majority – of searchers will go to the unpaid Organic search results because they don’t trust the paid ads! Also, people become oblivious to the ads in the social networks. The savvy Internet user knows that to get to the top of the organic search results, that site has to have lots of the information they’re looking for. You get on the top of the organic search by blogging 3 x a week (can’t say that enough) and being social. It all works together. (Read: An SEO Tale of 2 Auto Repair Shops)

It’s people not businesses who are in control. Get to know your people. Download the free Define Your Target Market Workbook.

We can teach you how to manage it all in 30 minutes a day! Check out our classes here!

We make social media marketing make sense and show you how you can make it work for you!

Giselle Aguiar, AZ Social Media WizGiselle Aguiar
AZ Social Media Wiz Consulting, Training & Implementation

Click here to schedule a free 30-minute phone consult and analysis.


How to hold a Twitter Chat with a #Hashtag

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Hashtag RulesTwitter is a real-time marketing tool. Understanding this is key in learning how to use it effectively to promote your business. You have to realize that it’s not about self-promotion, but offering information that is of interest to your target market.

Twitter is great for:

  • Driving traffic to your website
  • Getting brand exposure
  • Establishing you or your company as experts in your field
  • SEO – tweets come up in Google search results

Hashtags are used to classify tweets. It’s the # sign in front of a keyword or phrase. It makes it clickable and searchable. If you use them consistently in your tweets, if someone clicks on one, all the tweets with that hashtag will come up.

How do you use them to hold conversations – a.k.a. a Twitter Chat?

First, you publicize the chat as you would any event and create a hashtag.

Someone needs to be the moderator or host of the chat.

At the given time, you start the chat with a short intro then the first question, Q1: ……?

Participants then reply with A1: …… and so forth.

Remember you only have 140 characters. Have your questions prepared in advance.

Use a tool like TweetDeck or TweetChat to manage it.

#almondchatHere’s a sample Twitter Chat >>>>

Some time ago, I was preparing to give a class on Twitter and I noticed that #AlmondChat was trending. For something to be trending nationally on Twitter, there has to be thousands of people tweeting that name, word, phrase or hashtag. I clicked on it and this is what came up.

This was a chat started by California Almonds (@almonds). It seems to have a guest moderator, “Roadie Nutritionist” as she asked Q10. (2nd one down).

Notice the bottom tweet is A9. We don’t know what Q9 was, but we can assume it was about healthy snacking on vacation. 

Here are some Twitter Chat tips:

  • Try to keep control of the chat – it’s your chat and you can choose to respond or not to respond to people.
  • There are “trolls” out there who’s sole purpose in life is to cause trouble. Ignore or block them.
  • Keep the hashtag short and easy to read so people can quickly tell what it’s about.

Have you ever held a Twitter chat? If so, I’d love to hear about it. Please comment below… also, if you have any questions.

Would you like us to evaluate your social media efforts? We’d love to! Please contact us to schedule a free 30-minute phone consultation and analysis.


10 Twitter No-Nos

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After regularly participating on Twitter for the 5 past years, I’ve gathered this list of my Twitter pet peeves and things that are basic no-nos on Twitter.

  1. Not Tweeting – Ya gotta tweet! How do you expect to get followers if you don’t share anything? When I get a new follower, I thank them and go check out their profile and what they tweet about. If they don’t tweet, I don’t follow. Simple.
  2. Twitter EggEggs – Are you a real person? Then upload a picture. If you’re a business, upload a logo. It’s your brand and image! There are way too many eggs on Twitter!
  3. No Bios – Who are you? What do you tweet about? Twitter gives you 160 characters to describe yourself. You don’t your life story, just who you are & why you’re there.
  4. Over-Tweeting – just as bad as not tweeting is over-tweeting or automating everything. Seeing more than 3 tweets in a row from someone makes me wonder about them. Use the scheduling tool in TweetDeck or Hootsuite to schedule your tweets to post with enough time in between them. Twitter is on 24/7 and that way your tweets can be on when you’re not.
  5. Not leaving Re-Tweet (RT) room – I will RT when I agree with a statement, but I don’t want to spend time editing the tweet so it will fit in 140 characters. Getting your tweets ReTweeted is a good way to grow your following and improve your social media brand, but you have to leave at least 15 characters open so that RT @username will fit in the beginning of the RT.10 Twitter No-Nos
  6. Foul Language – I will unfollow someone in 2 clicks the moment I see foul language.
  7. Insulting folks who unfollow you – just like you don’t like everyone you meet and everyone you meet won’t like you, not everyone will like what you tweet. It’s not a crime to unfollow someone.
  8. Bragging about how many followers you have – followers don’t equal sales. Unless you have the proper marketing, follow-up & sales channels set-up your “followers” will fall into the black hole. Using social media to attract people to your site, product or service is just part of the marketing mix.
  9. Ignoring new followers – A simple “welcome new followers” tweet is a sign that you want to start a relationship with your followers. That’s what it’s all about. Don’t Direct Message (DM) them – especially automated DMs. You’re a person, they’re a person – relationship happen between people not robots.
  10. Tweeting only about your product or service – It’s not about you, it’s not about your product or service. It’s about what you have to offer your followers. Share information, stories, advice and it doesn’t always have to sell something.



When Social Media Technology Doesn’t Work Right

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When Technology Doesn't work right, don't take it out on your computer.

When technology doesn’t work right, don’t take it out on your computer.

Technology – you can’t live without it and sometimes it just doesn’t work like it’s supposed to. We’ve all had computers crash and Internet connections die on us. So what do you do when technology doesn’t work right.

I taught a client how to share her boss’s blog posts with HootSuite and one time she texted me all stressed out that the post didn’t post on Facebook like it should have.

So here’s what’s going on. There are several entities involved here.

  1. You computer, its speed and RAM
  2. Your Internet connection
  3. Your browser
  4. The third-party tool you’re using like TweetDeck or HootSuite
  5. The social network
  6. The social network’s servers
  7. The social network’s API – that’s the code that makes it possible to schedule posts for the future.
  8. User error
  9. Weather

If any one of those elements stops working, what you want to do won’t happen.

So here’s what you can do.

  1. Refresh the page you’re working on whether it’s HootSuite or TweetDeck or even the social network itself.
  2. If that doesn’t work, check your modem. You may have lost your Internet Connection.
  3. If you’re short on time, just post it directly into the social network.
  4. If the problem is on the social network, try later.
  5. Did you goof? We’re not perfect. We all make mistakes. Try again.

Also keep in mind that each of the major networks have many employees working on the site at any given time that may affect how it functions.

And there also may be something big going on that overloads the networks like when Ellen Degeneres crashed Twitter during the Oscars.

Whatever it is, don’t stress out. Just try it later.

Need to learn how to use the tools? Contact us!

Giselle Aguiar
Social Media Marketing Trainer & Strategist
AZ Social Media Wiz
Subscribe Free to the Social Media Strategist Daily

Taking Shortcuts in Social Media will Hurt in the Long-run

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They are so tempting! Offers like “I will promote Your Website, Blog Or Anything 20,000,000 Members On Facebook Twitter for $5″ or ” I will add 32000 Twitter followers or 6000 Facebook likes for $5″ — seem too good to be true and they are!

You do not want to do this!

  1. More than likely, these are either fake accounts or they are overseas
  2. They are probably not your target market
  3. They are not going to like, share or comment on your posts
  4. Your “Insights” or demographics will be worthless

Here’s what I mean…

FB demographics

At first, their 25,000 likes look impressive. Actually, to me, it was not natural. For a local business, 2000 likes would be great. The fact that over 60% are men between the ages of 18 and 34 looks cool, except the target market for this particular business is women over 40! Also, these men were mostly in Bangladesh, Turkey and Pakistan! Again, not to helpful when it comes to a local business.

The sad part, is that this particular company was paying over $1000 a month to an unscrupulous social media service provider.

A good social media campaign is combined with content marketing with a specific target market in mind. You must clearly identify a specific target market and put together strategic and tactical marketing plans combining blogging, posting and monitoring social media.

It takes time! The 3 Ps: Persistence, Perseverance and Patience

The persistent tortoise won.

Remember Aesop’s fable, “The Tortoise & the Hare”? Though the hare didn’t take a shortcut, he did take a nap and the persistent, persevering tortoise passed him and won.

Persistence – Be consistent and persistent in your message. Research, study and learn how each network works.

Perseverance – Keep it going. Use the free tools like TweetDeck and HootSuite to schedule posts to go in the future. Use TwitterFeed to automate posting content from trusted sources. But don’t over do it. That’s where strategy comes in.

Patience – it’s not going to happen overnight! The more time you devote to your content and social media marketing the faster you’ll meet your goals and get the results you want. Expect that it will take at least one month of diligent work to grow a decent following, 2-3 months to start seeing increased traffic to your website and 6 months for it really to catch on.

What’s a “decent following”?

These should be your growth goals:

Twitter – 100 Followers. Then you can use SocialBro to get analytics & demographics on your followers like what time zone they’re in and what’s the best time to tweet.

Facebook  – 30 Likes. Then you’ll have access to the precious Insights which tell you loads about who your fans are: gender, age, location and which posts they liked, shared or commented on.

LinkedIn – 50 Connections. That along with a completed profile will make you an “All-Star” and you’ll come up in searches.

Google+ – 100 Active Followers. Posting and interacting with these will increase your Google search ranking by 14 spots! (That’s HUGE!)

Have you got your plan in place, or are you totally lost? We can help.

Free Phone Consult & Social Media Audit




How Much is Your Time Worth?

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You hire a contractor to build an addition to your house. You could do it yourself, but it would probably take double the time than if you hired the expert.time=money

Sure you can build your Google+, Facebook and LinkedIn business pages and set up your YouTube Channel yourself, but it will probably take you longer than if you hired someone like me to set it up for you. I met an architectt who spent “easily 3 hours” setting up his Google+ business page. I would have had it up in half the time probably for less than his hourly rate.

Also, remember, these pages & profiles represent your online reputation. Is the branding the same throughout the networks? Do you have cover graphics sized correctly for all of them. Can visitors to your pages tell instantly what you do?

Another DIY no-no is your website. Sure the free website builder tools from sites like Weebly or Homestead, even GoDaddy, may sound like a good idea, but do you really know what you’re doing?

How customizable is the system they provide? If you’re setting it up on WordPress, again, there’s going to be a learning curve. A website must:

  1. Be pleasing to they eye while showcasing the business and the branding – and look professional. Free websites and blogs look cheap.
  2. Be easy to navigate
  3. Have a call-to-action to capture leads 
  4. Make it easy for the visitor to do what you want them to do – don’t make them think.

The other major “time consumer” in social media is posting, monitoring and measuring. There are great free tools, like HootSuite and TweetDeck, that when you learn how to use them properly, are very effective in helping you manage your social media in 30 minutes a day.

So, I ask again, How much is your time worth?

Contact us for a free phone consultation and analysis.

Giselle Aguiar
Social Media Marketing Trainer & Strategist
AZ Social Media Wiz
Subscribe Free to the Social Media Strategist Daily