Video: How do I Know if my Marketing Efforts are Successful?

Wouldn’t it be nice if, as soon as you posted something on social media or wrote a great blog post, you got dozens of new customers coming through your door or visiting your website immediately? Maybe in an alternate universe. I wish today’s marketing were getting easier instead of more complicated every day. However, if you want new customers, conversions, and if you want your business to grow, then you need to get your marketing efforts into full gear — done properly and effectively. Yes, it can be done!

For you, the small business owner, it makes no sense to simply post content or ads on Facebook without a plan, expecting that it will entice people to take some action. How do you know if that’s what someone saw and then went to your site? How do you know if they Googled or asked ChatGPT, “How do I _______?” and found your blog post that answered their question? How do you know if that person found your website by accident or if someone recommended it?

You need to know!

In this Q&A video, I answer the pressing question, “How do I know if my Marketing Efforts are Successful?”

It’s a classic, but it’s still valid!

Doing the same thing repeatedly, expecting different results, is the definition of insanity. You’re not insane. You just need a little guidance and training so you can get a grip on your online marketing and measure results as they roll in.

SaveWhat are the Steps to Effective Organic Digital and Social Media Marketing

1. Clearly identify your target market(s) and create a persona(s)
2. What is your Unique Selling Proposition (USP) – What makes you different? Why should someone choose you rather than a competitor?
3. Research your target markets and get to know them – which networks do they frequent? What are their pain points or problems that you can solve?
4. Research your competition – How often are they blogging or publishing videos? Where do they come up on Google and AI search compared to you? How active are they on social media? How many followers do they have? What are they doing that you’re not?
5. Set SMART goals for your business and marketing.
6. Set up a well-branded website and social media profile pages optimized for search. Branding should be consistent throughout your website and social profiles. Make sure it looks good — it’s your online image.
7. Develop a strategic plan to meet those goals. Without a strategic plan, you’ll be lost, overwhelmed, and unsuccessful.
8. Put together a tactical plan to implement the strategy. This becomes your to-do list. What to post/publish when and where.
9. Learn how content marketing, SEO & social media all work together. I can teach you 1:1, or you can watch some of my YouTube videos.
10. Create and curate content. Publish consistently and regularly showcasing your N-E-E-A-T-T.
11. Have a clear call-to-action: a free download, coupon, or offer, to generate quality leads — not everyone is ready to buy at first glance.
12. Set up an email automation workflow to guide leads to buy and keep you in mind throughout their buying journey.
13. Monitor and measure – check your analytics and insights every month to see what’s working and not working. Then plan accordingly for the next month.

Ultimately, you need not be overwhelmed by all this. Let’s do a free 15-minute Zoom call to discuss your marketing needs. Click here to book.

Giselle Aguiar

Giselle Aguiar is a social media, inbound and content marketing strategist and trainer helping business owners learn how to leverage the power of social media marketing, increase traffic to their websites, generate leads, increase brand awareness and establish themselves as experts in their fields.

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