B2B vs B2C Which Social Network Should You Use?

today's new marketing

Since each social network has a different audience, you need to consider the type of company you are to better reach you target market. Is your company more Business to Business (B2B) or Business to Consumer (B2C)? Sometimes it can overlap. Simply put, if you sell more to businesses rather than directly to the end… Read more B2B vs B2C Which Social Network Should You Use?

What’s Your Niche? And Why You Need One

target market

Do you even have a niche? If anyone can buy your product or service, then no one will – unless you identify your target! Who’s your perfect customer? You need to create a target market persona. Give the person a name. Define everything clearly. Demographics: Age Gender Children/Family Culture/Race Location – local, national, global Income… Read more What’s Your Niche? And Why You Need One

The New Marketing: Youtility by Jay Baer – Book Review

today's new marketing

It’s not about YOU! It’s about YOUtility! It’s not about promotion, it’s about being helpful! The concept isn’t that difficult to understand. But if you don’t, you might as well close up shop.

The Power of Now: – Marketing Technology is Changing How We Market

Marketing Technology – you either love it or hate it, but you have to use it or get left behind. I came across this video of Jay Baer of Convince and Convert and New York Times bestselling author of “Youtility” where he explains how technology and its immediacy has changed marketing. (Read my review of… Read more The Power of Now: – Marketing Technology is Changing How We Market

Taking Shortcuts in Social Media will Hurt in the Long-run

Social Media followers

The social media offers are so tempting! Offers like “I will promote Your Website, Blog Or Anything 20,000,000 Members On Facebook Twitter for $5″ or ” I will add 32000 Twitter followers or 6000 Facebook likes for $5″ — seem too good to be true and they are! You do not want to do this!… Read more Taking Shortcuts in Social Media will Hurt in the Long-run