Marketing and Advertising - AZ Social Media Wiz

How to Increase Sales with Marketing Automation

Save Time and Help Your Business Grow with Email Marketing Automation

You’ve got a fabulous WordPress website and you’re blogging regularly. You’re sharing your blog articles on your social networks and driving people to your website. You’ve got a terrific call-to-action (CTA) offer and are getting visitors to convert into leads. NOW WHAT? Are they being nurtured into sales? Probably not. Are potential warm leads falling […]

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The New 80/20 Rule of Marketing and How to Get it Right

The 80/20 Rule of Marketing and How to Get it Right

Marketing / Giselle Aguiar

The 80/20 rule of sales and marketing has been around forever. 80% of your business comes from 20% of your target market. So what exactly does that mean? Basically, you need to get to know that crucial 20%! Especially, when you’ve got so many marketing choices out there, you need to know — Who’s your

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Effective Social Media Marketing on a Shoestring Budget

Social Media Marketing, Social Networks / Giselle Aguiar

As a small business, budgets are tight — especially in these uncertain economic times. Moreover, any entrepreneur knows that marketing — especially social media marketing — is a key factor for any business that wants new customers. Fortunately, today’s social media and digital marketing tools, are free to use if you know how to use

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What You Need to do to Jump-Start a Business Slump

Marketing, Small Business Tips / Giselle Aguiar

You survived the pandemic and subsequent business shutdowns or lockdowns that affected your business negatively. Now, with inflation and supply chain issues, along with government uncertainties, calling what you’re going through a “business slump” is probably an understatement. However, you can do a few things to jump-start your business, attract new customers, and bring back

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B2B or B2C or both? Which social media networks should you use?

B2B vs B2C Which Social Network Should You Use?

Social Media Marketing, Social Media Networks / Giselle Aguiar

Since each social network has a different audience, you need to consider the type of company you are to better reach you target market. Is your company more Business-to-Business (B2B) or Business-to-Consumer (B2C)? Sometimes it can overlap. Simply put, if you sell more to businesses rather than directly to the end consumer, then you’re B2B.

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