Branding in today’s digital age is way more than just having a nice logo, a catchy tag line and a pretty website. I’ve been doing Internet marketing since 1995 and I’ve seen lots of “brands” come and go — some do well — and some fail miserably. Whether you’re just starting out, your business needs… Read more How to Use Branding and Color for Your Online Image
When business owners — no matter what size their business is — discover how much time is involved in doing their own marketing, they say, “I don’t have that kind of time!” I feel your pain. Not only do I have to run my business and do stuff for clients, but I’ve got to record… Read more Carve out the Time to do Your Marketing Successfully
Effective Marketing today isn’t like it used to be. People don’t want to be interrupted by ads or commercials. They’ll search for what they want when they want it. That being said, you need to be found when a potential customer is looking for what you have to offer.
If the COVID-19 pandemic and subsequent business shut-downs or lock downs has affected your business negatively, calling it a “business slump” is an understatement. However, there are a few things you can do to jump-start your business and attract new customers and bring back old customers. Every business has it’s good times and bad times;… Read more What You Need to do to Jump-Start a Business Slump
As a small business, budgets are tight — especially in these uncertain economic times. Moreover, any entrepreneur knows that marketing — especially social media marketing — is a key factor for any business that wants new customers. However, today’s social media and digital marketing tools, are free to use if you know how to use… Read more Effective Social Media Marketing on a Shoestring Budget
