Analytics: How to Measure Your Marketing Success in 2019

How to Measure Your Marketing Success in 2019

We know that failure is not an option. If you’ve been following the 2019 series of articles you should have a started to think about marketing strategies for your business in the new year. Set SMART Goals in Marketing and for your Business Get Visual Sharpen your Search Engine Optimization (SEO) Get Social Create Good, Quality… Read more Analytics: How to Measure Your Marketing Success in 2019

What You Need to Know about Marketing Automation

How to Increase Sales with Marketing Automation

You’ve got a fabulous WordPress website and you’re blogging regularly. You’re sharing your blog articles on your social networks and driving people to your website. You’ve got a terrific call-to-action (CTA) offer and are getting visitors to convert into leads. NOW WHAT? Are they being nurtured into sales? Probably not. Here’s where marketing automation (MA)… Read more What You Need to Know about Marketing Automation

How Much Should a New Business have in their Marketing Budget?

How Much Should a New Business Budget for Marketing?

Marketing is an essential function of any business who wants to draw new customers. Whether B2B or B2C, you have to promote your business so people know you exist. Today’s marketing is way more complicated than before which makes it crucial for small business owners to carefully plan and research what marketing options will be… Read more How Much Should a New Business have in their Marketing Budget?

The New 80/20 Rule of Marketing and How to Get it Right

The New 80/20 Rule of Marketing and How to Get it Right

The 80/20 rule of sales and marketing has been around forever. 80% of your business comes from 20% of your target market. So what does that mean? Basically, you need to get to know that crucial 20%! Especially now when you’ve got so many marketing choices out there. Who’s your perfect customer? Who’s your most… Read more The New 80/20 Rule of Marketing and How to Get it Right

What You Need to do to Jump-Start a Business Slump

What You Need to do to Jump-start a Business Slump

Is your business slow? Has the phone stopped ringing? If you’re in a business slump, there are a few things you can do to jump-start it and attract new customers. Every business has it’s good times and bad times; feast or famine; flood or drought. First, take a step back. To what can you attribute… Read more What You Need to do to Jump-Start a Business Slump