Marketing Effectively on Social Media on a Shoestring Budget

Are you throwing money down the drain advertising online?

As a small business, budgets are tight. And, any entrepreneur knows that marketing – especially social media marketing – is a key factor for any business that wants new customers. However, today’s social media and digital marketing tools, are free to use if you know how to use them properly and effectively. Sure there are… Read more Marketing Effectively on Social Media on a Shoestring Budget

To Pay or Not to Pay: When You Should Start Spending Money Marketing

To Pay or Not to Pay: When You Should Start Spending Money Marketing

Usually when someone asks me if they should do paid advertising or otherwise spend money marketing, I tell them — do everything I teach you for 3 months organically (non-paid). Then look at your analytics and see what’s working and not working. At that point you’ll know which networks are… Driving the most traffic to… Read more To Pay or Not to Pay: When You Should Start Spending Money Marketing

Analytics: How to Measure Your Marketing Success in 2019

How to Measure Your Marketing Success in 2019

We know that failure is not an option. If you’ve been following the 2019 series of articles you should have a started to think about marketing strategies for your business in the new year. Set SMART Goals in Marketing and for your Business Get Visual Sharpen your Search Engine Optimization (SEO) Get Social Create Good, Quality… Read more Analytics: How to Measure Your Marketing Success in 2019

What You Need to Know about Marketing Automation

How to Increase Sales with Marketing Automation

You’ve got a fabulous WordPress website and you’re blogging regularly. You’re sharing your blog articles on your social networks and driving people to your website. You’ve got a terrific call-to-action (CTA) offer and are getting visitors to convert into leads. NOW WHAT? Are they being nurtured into sales? Probably not. Here’s where marketing automation (MA)… Read more What You Need to Know about Marketing Automation

How Much Should a New Business have in their Marketing Budget?

How Much Should a New Business Budget for Marketing?

Marketing is an essential function of any business who wants to draw new customers. Whether B2B or B2C, you have to promote your business so people know you exist. Today’s marketing is way more complicated than before which makes it crucial for small business owners to carefully plan and research what marketing options will be… Read more How Much Should a New Business have in their Marketing Budget?