Can your Facebook Page Initially Serve as your Website?

Can our Facebook page initially serve as our website?

Just about everybody’s on Facebook! However, even though Facebook provides free business profile pages, should you use that as your only online marketing tool? And what about other social media platforms like YouTube or LinkedIn? How about your own website?

Yes, your Facebook or other social media page can serve as a website, but I don’t recommend it.

Here’s why…

AZ Social Media Wiz on Facebook
AZ Social Media Wiz on Facebook
  • You’re limited in what you can enter in the “about” section of your Facebook or Social Media page—not so on a website, where you have unlimited space.
  • It’s not your platform—it’s Facebook, YouTube, or LinkedIn — they own it. You are just “renting” their space for free, and you have to follow their rules. Your website is yours; you have complete control.
  • Your website has several roles:
  • Though Google respects social media sites and links that you post on social networks do help with search engine optimization (SEO), they’re not indexed in the Google search engine like blog articles that lead directly to your website.
  • Social Media’s role is to broadcast your marketing messages and drive interested, potential customers to the website.
  •  A website looks way more professional. It enhances your online image and builds trust and credibility.
  • Social media profile pages should be extensions of your website. Their purpose is to drive people to your site where you have a better chance to convert a visitor to a lead or a sale.

In this video, I explain how your website, content, and social media work together…

What if You’re a Startup and on a Tight Budget?

Albeit, if you’re just starting and your website is not finished, yes, Facebook or another network can serve as your primary introduction to your business for a short time. I wouldn’t keep it that way for more than a month.

Other FREE alternatives

Create a free WordPress.com blog/site. That’s a better solution and eventually, you can easily export your blog posts when your self-hosted WordPress website is finished. Another option for a fast, free website is your Google Business Profile. Yes, you can create a simple website there. Follow these instructions.

Be aware, however, that you will soon outgrow a free website. There’s only so much you can do on it before they start charging you. You’ll be better off with a self-hosted WordPress website.

If you’re not sure what type of website will work best for your business, let’s book a FREE 15-minute Zoom Call and we can brainstorm some ideas.


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