It’s been said that if you fail to plan, you plan to fail. Given that, when you plan, what are you planning for? Success, right? Well, how do you know when you’ve achieved it? That’s where goal setting comes in. Furthermore, success means different things to different people. Why SMART Goals? When setting goals for […]
How to Set SMART Marketing Goals For Success Read More »
As a small business, budgets are tight — especially in these uncertain economic times. Moreover, any entrepreneur knows that marketing — especially social media marketing — is a key factor for any business that wants new customers. Fortunately, today’s social media and digital marketing tools, are free to use if you know how to use
Effective Social Media Marketing on a Shoestring Budget Read More »
Followers on social media are good, but engagement is better. Likes are good, but shares are better. There’s no doubting the fact that social media usage has increased tremendously in 2020. It’s insufficient to just post on social media and hope that your message gets to who needs to see it. You want engagement on
5 Tips to Increase Engagement on Social Media [Infographic] Read More »
The best thing you can do to grow your small business is to create a video campaign for the holidays. Now’s the time to start planning it to determine how you are going to implement it and what you need to do. Here are some key points that will help you strategize your holiday marketing
When two large retailers call the 2024 holiday sales season “ongoing uncertainty”, surely the small business retailer or e-commerce store will find it challenging. Blame the ongoing inflation. The cost of basic items is over the top, and so are interest rates. As either a retail brick-and-mortar location or an ecommerce store, what can you
What You Need to do Now for a Successful Holiday Sales Season! Read More »
Marketing on Instagram is a MUST for any B2C (Business-to-Consumer) business. Whether you’re ecommerce, brick-and-mortar, or home-based, Instagram offers you unique opportunities to promote your business organically – without paying –- to a large audience. Instagram is a great social media network, especially for B2C businesses. Though I’ve seen some B2B companies on there, it’s
Webinar Video: The Instagram Marketing Challenge: Tips To Help You Win Now Read More »
Back in the day (the late 90s), there were dozens of search engines and lists. I remember when Yahoo first started and then Google came along. Yahoo was a list or directory where you could search by categories. However, with Google, you could search the whole World Wide Web. Back then, you had to register
How to Rank on Google and Get the Results You Want Read More »
Everywhere you look you see visual marketing — pictures, photos, graphics, animations, and/or videos. What are today’s visual marketing trends, platforms, and tools? If you want your marketing messages to stand out — you have to get visual. Let’s breakdown your Visual Marketing Options: Video Marketing For video marketing to be effective, you should be
How to Use Visual Marketing to Boost Your Brand and Sales Read More »
If you’re trying to reach the Gen Z — teens — you’ll not find them on Facebook anymore! Amazingly, they’re not flocking to TikTok either — and that’s a good thing (I’ll explain why in a bit.) They are going to YouTube! Yes, YouTube! Facebook and TikTok’s loss is YouTube‘s Gain A recent Pew Research
Astonishing Report! Teens Abandon Facebook AND TikTok for You’ll Never Guess Where… Read More »
Search Engine Optimization (SEO) – everyone with a website wants it. Yet, it can sometimes be elusive if not done properly. Now, I am assuming that you have a finished website optimized for the search engine properly by a webmaster worth their salt. Or maybe you’ve neglected your blogging for some time and Google forgot
How to get SEO for a new Website or a Neglected One? Read More »
