It’s been said that if you fail to plan, you plan to fail. Given that, when you plan your marketing, what are you planning for? Success, right? Well, how do you know when you’ve achieved it? That’s where goal setting comes in. Furthermore, success means different things to different people. That’s where SMART Goals come […]
How to Set SMART Goals For Marketing Success Read More »
Everywhere you look, you see visual marketing: pictures, photos, graphics, animations, and/or videos. For instance, did you know that YouTube videos appear frequently in Google AI Overviews? Plus, how does AI Search fit in? Besides that, what are today’s visual marketing trends, platforms, and tools — including AI? If you want your marketing messages to
How to Use Visual Marketing to Boost Your Brand and Sales Read More »
You know you need one — a Website to help promote your business. The question is… should you go the DIY route and build it yourself? Or should you hire a pro? That opens up a bevy of other questions, like: When Kerry Townsend, my co-author on this article, and I began building websites in
What Could Go Wrong When BUILDING YOUR OWN WEBSITE? Read More »
Search Engine Optimization (SEO) – everyone with a website wants it. Yet, it can sometimes be elusive if not done properly. Furthermore, what about the AI search bots? How are they going to pick up your site when someone asks them a question that you can answer? Now, I am assuming that you have a
How to get AI-SEO for a new WEBSITE or a Neglected One? Read More »
Artificial Intelligence (AI) is changing the way we search, and in this 2025 Holiday Shopping Season, it will change the way we shop. People will be searching things like, “What is a good gift, under $50, for a 54-year-old man who likes hiking and the outdoors?” What’s going to come up? Your store? Probably not.
AI SEARCH and HOLIDAY SHOPPING: What You Need to Do NOW! Read More »
Back in the day (the late 90s), there were dozens of search engines and lists. I remember when Yahoo first started and then Google came along. Yahoo was a list or directory where you could search by categories. However, with Google, you could search the whole World Wide Web. Back then, you had to register
How to RANK on GOOGLE and Get the Results You Want Read More »
Video marketing is the best thing that you can do to promote your small business. Today’s cell phones and apps combined provide easy ways for you to use video to get extra exposure. And it’s not just on YouTube! You can share the same video in many different places, including your website! See, video is
Elevate Your Video Marketing with These Updated Creative Ideas Read More »
You’ve built your website. It’s gorgeous. Now how do you get people to visit it? Better yet, how do you get potential customers to visit it? Getting traffic to your website takes effort including creating compelling content regularly, like blogs and videos, and being active in social media. Here are 5 Tips to help you
How to get the Right Visitors to Your Website Read More »
As a small business, budgets are tight — especially in these uncertain economic times. Moreover, any entrepreneur knows that marketing — especially social media marketing — is a key factor for any business that wants new customers. Fortunately, today’s social media and digital marketing tools, are free to use if you know how to use
Effective Social Media Marketing on a Shoestring Budget Read More »
Followers on social media are good, but engagement is better. Likes are good, but shares are better. There’s no doubting the fact that social media usage has increased tremendously in 2020. It’s insufficient to just post on social media and hope that your message gets to who needs to see it. You want engagement on
5 Tips to Increase Engagement on Social Media [Infographic] Read More »
