digital marketing techniques

September trends for exposure

How to Gain Exposure with what will be Trending in September

There’s been a lot of hot “breaking news” lately on social media. However, especially on X (Formerly known as Twitter), I still see the observance or awareness days trending and even though Elon Musk is changing a lot, more than likely, what’s trending will not change. Here are some of the observance and awareness days …

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Planning for successful holiday selling season

What You Need to do Now for a Successful Holiday Sales Season!

Three years after the pandemic and the supply chain crisis, having a successful 2023 holiday sales season will be challenging. What’s the challenge this year? Inflation. The cost of many staple items is still going up, as are interest rates. As either a retail brick-and-mortar location or an ecommerce store, what can you do to …

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visual video marketing on mobile devices

How to Use Visual Marketing to Boost Your Brand and Sales

Everywhere you look you see visual marketing — pictures, photos, graphics, animations, and/or videos. What are today’s visual marketing trends, platforms, and tools? If you want your marketing messages to stand out — you have to get visual. Let’s breakdown your Visual Marketing Options: Video Marketing For video marketing to be effective, you should be …

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video marketing on YouTube

Elevate Your Video Marketing for a Successful 2023 with These Creative Ideas

The best thing you can do to grow your small business is to create a video campaign for the holidays. Now’s the time to start planning it to determine how you are going to implement it and what you need to do. Recently, I watched a webinar from IgniteVisibility on video marketing techniques and ideas …

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5 Tips to Increase Engagement on Social Media

5 Tips to Increase Engagement on Social Media [Infographic]

Followers on social media are good, but engagement is better. Likes are good, but shares are better. There’s no doubting the fact that social media usage has increased tremendously in 2020. It’s insufficient to just post on social media and hope that your message gets to who needs to see it. You want engagement on …

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Instagram Marketing

Webinar Video: The Instagram Marketing Challenge: Tips To Help You Win Now

Marketing on Instagram is a MUST for any B2C (Business-to-Consumer) business. Whether you’re ecommerce, brick-and-mortar, or home-based, Instagram offers you unique opportunities to promote your business organically – without paying –- to a large audience. Instagram is a great social media network, especially for B2C businesses. Though I’ve seen some B2B companies on there, it’s …

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Astonishing Report! Teens Abandon Facebook for You'll Never Gusess Where...

Astonishing Report! Teens Abandon Facebook for You’ll Never Guess Where…

If you’re trying to reach the Gen Z — teens — you’ll not find them on Facebook anymore! Amazingly, they’re not flocking to TikTok either — and that’s a good thing (I’ll explain why in a bit.) They are going to YouTube! Yes, YouTube! Facebook’s loss is YouTube’s Gain A recent Pew Research Center survey …

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