How to Gain Exposure with what will be Trending in September

There’s been a lot of hot “breaking news” lately on social media. However, especially on Twitter, I still see the observance or awareness days trending. Keep in mind that we still need to be careful when using “#COVID19” or #Coronavirus. Some networks are censoring anyone with those or related hashtags.

Here are some of the observance and awareness days in September to help you plan your marketing. Plan ahead to maximize your exposure.


Sure, some are silly, but the idea is to get exposure by spinning your marketing message around these. You can do special promotions, blog articles or just tweet your support. Think about your target market and what’s important to them. Also, keep in mind how your target market’s pain points or problems may have changed because of COVID-19.

How to Use this List to Gain Exposure

Months start trending early in the morning on the 1st and usually will last the whole day. It’s also OK to post articles any time during the month, though you’ll not get the advantage of the trend on Twitter.

Weeks will trend for the first day of the week, and again, it’s proper to keep posting throughout the week. Days start trending early in the morning. Use TweetDeck to schedule posts in advance and to keep track of trends.

If you’d like to see the full lists of days and awareness weeks and months, check out these calendars:

September Awareness and Observance days for Maximum Exposure


  • National Italian Cheese Month
  • Pulmonary Fibrosis Awareness Month
  • National Self-Care Awareness Month
  • National Americana Month
  • Baby Safety Month
  • Better Breakfast Month
  • Classical Music Month
  • Fall Hat Month
  • Hispanic Heritage Month – September 15 to October 15
  • Little League Month
  • Inter-generation Month
  • International Square Dancing Month
  • International Update Your Resume Month
  • Healthy Aging Month
  • National Blueberry Popsicle Month
  • National Chicken Month
  • National Childhood Cancer Awareness Month
  • National Childhood Obesity Awareness Month
  • National Courtesy Month
  • National Honey Month
  • National Library Card Sign-Up Month / Literacy Month
  • National Menopause Awareness Month
  • National Mortgage Professional Month
  • National Mushroom Month
  • National Pain Awareness Month
  • National Papaya Month
  • National Piano Month
  • National Potato Month
  • National Preparedness Month
  • National Prostate Health Month
  • National Recovery Month
  • National Rice Month
  • National Sewing Month
  • Polycystic Ovarian Syndrome Awareness Month
  • Save Your Photos Month
  • Self Improvement Month
  • Whole Grains Month
  • National Suicide Prevention Month


  • First week:
    • National Childhood Injury Prevention Week
    • National Payroll Week – Week of Labor Day
    • National Waffle Week
  • Second week:
    • National Healthcare Environmental Services Week
    • National Truck Driver Appreciation Week
    • National Suicide Prevention Week
    • National Biscuit and Gravy Week
    • National Assisted Living Week
  • Third week;
    • National Construction Appreciation Week – Third Full Week
    • Child Passenger Safety Awareness Week – Third Full Week
    • National Singles Week
    • National Keep Kids Creative Week
    • National Historically Black Colleges & Universities Week
    • National Indoor Plant Week
    • National Rehabilitation Awareness Week
    • National Farm Animals Awareness Week
    • National Eczema Week
    • National Farm & Ranch Safety & Health Week
    • National Security Officer Appreciation Week
  • Change Annually:
    • Active Aging Week – Week of October 1
    • National Fall Foliage Week – Begins last Sunday of September
  • National Days of Prayer and Remembrance – September 8-10


1 – World Letter Writing Day

2 – V-J Day – Japan’s surrender in WWII

3 – National Food Bank Day – 1st Friday in Sept.

4 – World Beard Day
National Wildlife Day

5 – International Day of Charity

6 – National Read A Book Day
Labor Day

7 – Beer Lovers Day
First Day of Rosh Hashanah
Grateful Patient Day

8 – International Literacy Day
World Physical Therapy Day

9 – Teddy Bear Day

10 – World Suicide Prevention Day

11 – National Make Your Bed Day
9/11 Remembrance 2017 / Patriot’s Day

12 – National Day of Encouragement
Grand Parents Day – 1st Sunday after Labor Day
Pet Memorial Day – 2nd Sunday in Sept.

13 – Celiac Awareness Day
National Bald is Beautiful Day
Day of the Programmer

14 – National Parents Day Off

15 – National Online Learning Day
World Lymphoma Awareness Day
International Day of Democracy
Wife Appreciation Day

16 – National Step family Day
Working Parents Day
Mayflower Day
National Guacamole Day

17 – Constitution and Citizenship Day
National HIV/AIDS and Aging Awareness Day – to confront HIV-related issues for aging adults.
National POW/MIA Recognition Day
National Tradesman Day
International Country Music Day
National Professional House Cleaners Day

18 – Air Force Birthday
National Cheeseburger Day
Responsible Dog Ownership Day
National Clean Up Day
National Gymnastics Day

19 – Talk Like a Pirate Day
International Eat an Apple Day
Wife Appreciation Day

20 – National Care for Kids Day
National Pepperoni Pizza Day

21 – World Alzheimer’s Day
International Day of Peace
National Dance Day
National IT Professionals Day

22 – National Centenarian’s Day
American Business Women’s Day
International Daughter’s Day
Autumnal Equinox – First Day of Fall

25 – National Tune-Up Day
World Dream Day
Family Health and Fitness Day USA
National Singles Day

26 – National Pancake Day
Gold Star Mother’s Day

27 – World Tourism Day
Yom Kippur
National Day of Forgiveness
National Family Day

28 – National Good Neighbor Day
National Drink Beer Day
Voter Registration Day

29 – National Coffee Day
National Women’s Health and Fitness Day
World Heart Day
Veterans of Foreign Wars (VFW) Day

30 – Love People Day
International Podcast Day
International Translation Day

Social Media 1:1 coaching & training
The Blueprint: Strategies for Effective Social Media and Digital Marketing
The Blueprint: Strategies for Effective Social Media & Digital Marketing Your Total Digital Marketing Strategy Solution!
Get it on Amazon Kindle!
Follow Me:
How to Gain Exposure with what will be Trending in September

Giselle Aguiar

Giselle Aguiar is a social media, inbound and content marketing specialist and trainer helping business owners learn how to leverage the power of social media marketing, increase traffic to their websites, generate leads, increase brand awareness and establish themselves as experts in their fields.