How to Gain Exposure with what will be Trending in September

September trends for exposure

Besides “Back-to-School” and Labor Day – what else is going on in September? We still need to be careful when using “#COVID19” or #Coronavirus. Some networks are censoring anyone with those or related hashtags.

Here are some of the observance and awareness days in September to help you plan your marketing to take advantage of what will be trending. Plan ahead to maximize your exposure.


Sure, some are silly, but the idea is to get exposure by spinning your marketing message around these. You can do special promotions, blog articles or just tweet your support. Think about your target market and what’s important to them. Also, keep in mind how your target market’s pain points or problems may have changed because of COVID-19.

How to Use this List to Gain Exposure

Months start trending early in the morning on the 1st and usually will last the whole day. It’s also OK to post articles any time during the month, though you’ll not get the advantage of the trend on Twitter.

Weeks will trend for the first day of the week, and again, it’s proper to keep posting throughout the week. Days start trending early in the morning. Use TweetDeck to schedule posts in advance and to keep track of trends.

If you’d like to see the full lists of days and awareness weeks and months, check out these calendars:

September Awareness and Observance days for Maximum Exposure


  • National Italian Cheese Month
  • Pulmonary Fibrosis Awareness Month
  • National Self-Care Awareness Month
  • National Americana Month
  • Baby Safety Month
  • Better Breakfast Month
  • Classical Music Month
  • Fall Hat Month
  • Hispanic Heritage Month – September 15 to October 15
  • Little League Month
  • Inter-generation Month
  • International Square Dancing Month
  • International Update Your Resume Month
  • Healthy Aging Month
  • National Blueberry Popsicle Month
  • National Chicken Month
  • National Childhood Cancer Awareness Month
  • National Childhood Obesity Awareness Month
  • National Courtesy Month
  • National Honey Month
  • National Library Card Sign-Up Month / Literacy Month
  • National Menopause Awareness Month
  • National Mortgage Professional Month
  • National Mushroom Month
  • National Pain Awareness Month
  • National Papaya Month
  • National Piano Month
  • National Potato Month
  • National Preparedness Month
  • National Prostate Health Month
  • National Recovery Month
  • National Rice Month
  • National Sewing Month
  • Polycystic Ovarian Syndrome Awareness Month
  • Save Your Photos Month
  • Self Improvement Month
  • Whole Grains Month
  • National Suicide Prevention Month


  • First week:
    • National Childhood Injury Prevention Week
    • National Payroll Week – September 1-7, 2019 (Week of Labor Day)
    • National Waffle Week
  • Second week:
    • National Nephrology Nurses Week
    • National Healthcare Environmental Services Week
    • National Truck Driver Appreciation Week
    • National Suicide Prevention Week
    • National Biscuit and Gravy Week
    • National Assisted Living Week
  • Third week;
    • National Construction Appreciation Week – Third Full Week
    • Child Passenger Safety Awareness Week – Third Full Week
    • National Singles Week
    • National Keep Kids Creative Week
    • National Historically Black Colleges & Universities Week
    • National Indoor Plant Week
    • National Rehabilitation Awareness Week
    • National Farm Animals Awareness Week
    • National Eczema Week
    • National Farm & Ranch Safety & Health Week
    • National Security Officer Appreciation Week
  • Change Annually:
    • Active Aging Week – September 29 – October 5, 2019
    • National Fall Foliage Week – September 29- October 5, 2019
    • National Wild Rice Week – September 16-22, 2019
  • National Days of Prayer and Remembrance – September 8-10


1 – World Letter Writing Day

2 – V-J Day – Japan’s surrender in WWII

4 – National Food Bank Day – 1st Friday in Sept.

5 – World Beard Day

6 – National Read A Book Day

7 – Beer Lovers Day
Grateful Patient Day
Labor Day

8 – Pet Memorial Day – 2nd Sunday in Sept.
International Literacy Day

9 – Teddy Bear Day

10 – World Suicide Prevention Day

11 – National Make Your Bed Day
911 Remembrance 2017 / Patriot’s Day

12 – National Day of Encouragement

13 – Celiac Awareness Day
Grand Parents Day – 1st Sunday after Labor Day
National Bald is Beautiful Day

15 – National Online Learning Day
International Day of Democracy
Wife Appreciation Day

16 – National Step family Day
Working Parents Day
Mayflower Day
National Guacamole Day

17 – Constitution & Citizenship Day

18 – Air Force Birthday
National HIV/AIDS and Aging Awareness Day – to confront HIV-related issues for aging adults.
National Tradesman Day
National POW/MIA Recognition Day

19 – Talk Like a Pirate Day
International Eat an Apple Day
First Day of Rosh Hashanah
National Clean Up Day

20 – Wife Appreciation Day

21 – World Alzheimer’s Day
International Day of Peace
National Dance Day

22 – National Centenarian’s Day
American Business Women’s Day
International Daughter’s Day
Autumnal Equinox – First Day of Fall
Voter Registration Day

25 – National Tune-Up Day
World Dream Day
Family Health and Fitness Day USA

27 – World Tourism Day

28 – National Good Neighbor Day
Yom Kippur

29 – National Coffee Day
National Women’s Health and Fitness Day
Veterans of Foreign Wars Day

30 – Love People Day
Gold Star Mother’s Day
International Podcast Day
World Heart Day

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