For many small businesses, the COVID-19 pandemic quashed any goals set at the beginning of the year. Instead of worrying if your business is going to make it or not, take a deep breath, step back and look at your situation objectively. (If you need a business coach, let me know. I’ve got a guy.)… Read more How to Set SMART Marketing Goals for Recovery
Whether you call them shoppers, consumers, buyers, clients or patients they are your customers. Whether your customer is a business (B2B) or an individual (B2C), they are still your customers. Back in the day, if you owned a shop on main street, you knew your customers by name — even if they only came in once… Read more Get to Know Your Customers Using these Free Tools
Do you find that thinking about marketing your business using the social media networks is overwhelming? Don’t feel bad. You’re in a big boat with many other small business owners. So many social media networks to choose from! What you need to do to figure out which of the social networks will work best for… Read more So many Social Media Networks! Which are best for my Business?
What does an “effective website” or “results” mean to you? Would you like more visitors to your site? That’s nice, but are they buying or converting — doing what you want them to do? Increased conversions? That’s when a visitor to your site either buys something or downloads a freebie to be added to your… Read more 3 Elements of an Effective Website that Produces Results
Wouldn’t it be nice if as soon as you posted something on social media or wrote a great blog post that you would get dozens of new customers coming through your door or visiting your website immediately? Maybe in an alternate universe. I wish today’s marketing were easier instead of getting more complicated every day.… Read more Video: How do I Know if my Marketing Efforts are Successful?